Aarhus University is a top 100 university located in Aarhus, Denmark with over 43,000 students. The document discusses Aarhus University's strong academic profile, including rankings and research excellence. It also outlines the university's efforts to internationalize, such as increasing its international student population to over 4,400 students and staff from over 100 nationalities. Aarhus University aims to be a globally oriented university and host major international events each year to raise its profile on the global stage.
April webcast2asheahanThis document outlines best practices for international meeting planners. It recommends planners know their goals and if an international destination fits, research destinations thoroughly, understand and accept local customs, follow currency exchange rates and costs, conduct site inspections in person, consider travel factors, be mindful of cultural concepts of time, learn local industry practices, understand the importance of relationships, manage expectations, and enjoy learning from the experience.
What do we mean by the 'civic university'? Why is it important?European Economic and Social Committee - SOC SectionPresentation by John Goddard, Newcastle University, UK, on the occasion of the EESC workshop on Universities for Europe (Brussels, 13 June 2014)
DMAI 2011 Annual ConventionVictoria IsleyThe document discusses travel and tourism's economic impact in the United States. Some key points:
- Travel and tourism generated $188 billion in tax revenue and $118 billion in income for Americans in 2018.
- The industry supports over 1.8 million meetings that spend $263 billion and employ 1.7 million people.
- Destination marketing organizations import temporary taxpayers and are investment accounts that generate tax revenue and income.
Official Research: Event Technology in 2015 by MPIDoubleDutchThis document summarizes key findings from an MPI research report on the state of event apps. It finds that 63% of planners currently offer mobile apps for events, and 60% of non-users plan to within a year. Common app features include schedules, speaker profiles, and maps. Planners see apps as crucial for engagement and collecting data. While budgets can be challenging to approve, demonstrating value through attendee convenience, engagement and cost savings helps. The future of apps includes live streaming, location services and personalized recommendations to facilitate connections.
Meetings & Conventions - Understanding the Value to DestinationsVictoria IsleyThe document discusses the value of meetings and conventions to destinations. It provides statistics on the number of meetings in the US, spending, and jobs created. Meeting planners are influenced by many factors in site selection like destination brand, facilities, costs, and relationships. DMOs play an important role in prospecting, sales, marketing, and building relationships with planners. Sales is a multi-step process from research to securing business. DMOs also track leads and bookings through the empowerMINT database.
HSMAI: Do you know what your meeting planners want?signatureworldwideThe document discusses trends in the meetings industry and how to successfully prospect for and develop relationships with meeting planners. It identifies some key trends like interactiveness, social media, short bookings notices, and experiential events. It also emphasizes that technology and the relationship between the seller and planner are still very important. The document provides tips on finding prospects through tools, events and online research and stresses the importance of regular communication and building trust to convert prospects into clients.
Presentation by Wonderful CopenhagenICCA ScandinaviaThe document summarizes Copenhagen's strategy to attract international scientific conferences. It discusses the Forum for International Conventions, which provides coordination between local groups to bid for conferences. It also describes strategic clusters that support bids within key scientific areas like life sciences and clean tech. Finally, it mentions the Copenhagen Advisory Board, which aims to develop the framework for hosting conferences and identify challenges to improving Copenhagen's position as a congress destination.
eventScribe Boost Meeting Planning AppMichael DoaneThe document describes how the Boost app can be used by different roles at events to enhance communication and tasks. It provides step-by-step instructions for meeting planners, staff, vendors, speakers, and A/V teams to use Boost for functions like contacting team members, checking speakers in, sending notifications, and logging speakers into computers.
Benchmarking the Modern Meeting PlannerSocial TablesThis document summarizes a webinar about benchmarking the modern meeting planner. It discusses findings from a Georgetown University study about who meeting planners are, how many events they manage per year, what factors are important in selecting venues, how technology is used, and 10 tips for thinking like a modern planner. Key points include that the average planner manages 37 events and 45 site visits per year, location and cost are top factors for selecting venues, and social media and mobile apps are increasingly important technologies for planners.
Dublin Convention Bureau Partner Breakfast Meeting June 2015DublinConventionBureauThe Dublin Convention Bureau held a breakfast briefing at the Honorable Society of King's Inns. The Bureau secured over 15,000 delegates so far in 2015, bringing in €21.3 million. Most of the Bureau's business won so far in 2015 has been from associations, with 17 association events compared to 10 corporate events. The briefing covered the Bureau's digital discovery and relationship management strategies, including responsive website design, blogs, and an after-sales planner's toolkit. The Destination Dublin initiative was also discussed, which aims to reinvent Dublin's image and focus on visitor experiences like outdoor activities, culture, and history. Upcoming events like Meet in Ireland 2015 were highlighted, and attendees were encouraged to get involved through the Bureau
The 2013 Scandinavian Destination Sustainability IndexICCA ScandinaviaThe document discusses the 2013 Scandinavian Destination Sustainability Index workshop held in Aarhus, Denmark. It provides an overview of the progress made in developing a sustainability index for meetings destinations in Scandinavia since the initial workshop in 2010. Key accomplishments include establishing a Sustainable Meetings Accord signed by 30 organizations, launching a common set of performance indicators, and 16 destinations participating in the 2012 index. The 2013 workshop focused on reviewing index results, identifying areas for improvement, and encouraging further collaboration among stakeholders to advance sustainability in the region's meetings industry.
Pinterest For Meeting PlannersMitch MilesMeeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
A Nordic Story of Youth, Growth and Excellence - City of EspooICCA ScandinaviaThe document provides an overview of Espoo, Finland as a destination for conferences and meetings, highlighting its position as a youthful and fast-growing city that is a center for science and technology located near Helsinki. Espoo has world-class universities and research institutions concentrated in the Otaniemi area, as well as versatile meeting facilities throughout the city and surrounding natural areas. The Visit Espoo tourism bureau works to attract conferences and support the local meetings industry.
Social media and websites for government meeting plannersCity of WacoA presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector)Robert Langereis"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign.
The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents.
This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen.
The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project]
I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign.
This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.
The Digital Conference - Beyond social mediaICCA ScandinaviaThis document discusses strategies for using social media to improve the conference experience. It suggests engaging participants through social media platforms before, during and after the conference. Setting up an editorial team and calendar can help plan and coordinate social media content. Personas can help conference planners understand different types of participants.
Benchmarking the Modern Meeting PlannerSocial TablesThis document summarizes a webinar about benchmarking the modern meeting planner. It discusses findings from a Georgetown University study about who meeting planners are, how many events they manage per year, what factors are important in selecting venues, how technology is used, and 10 tips for thinking like a modern planner. Key points include that the average planner manages 37 events and 45 site visits per year, location and cost are top factors for selecting venues, and social media and mobile apps are increasingly important technologies for planners.
Dublin Convention Bureau Partner Breakfast Meeting June 2015DublinConventionBureauThe Dublin Convention Bureau held a breakfast briefing at the Honorable Society of King's Inns. The Bureau secured over 15,000 delegates so far in 2015, bringing in €21.3 million. Most of the Bureau's business won so far in 2015 has been from associations, with 17 association events compared to 10 corporate events. The briefing covered the Bureau's digital discovery and relationship management strategies, including responsive website design, blogs, and an after-sales planner's toolkit. The Destination Dublin initiative was also discussed, which aims to reinvent Dublin's image and focus on visitor experiences like outdoor activities, culture, and history. Upcoming events like Meet in Ireland 2015 were highlighted, and attendees were encouraged to get involved through the Bureau
The 2013 Scandinavian Destination Sustainability IndexICCA ScandinaviaThe document discusses the 2013 Scandinavian Destination Sustainability Index workshop held in Aarhus, Denmark. It provides an overview of the progress made in developing a sustainability index for meetings destinations in Scandinavia since the initial workshop in 2010. Key accomplishments include establishing a Sustainable Meetings Accord signed by 30 organizations, launching a common set of performance indicators, and 16 destinations participating in the 2012 index. The 2013 workshop focused on reviewing index results, identifying areas for improvement, and encouraging further collaboration among stakeholders to advance sustainability in the region's meetings industry.
Pinterest For Meeting PlannersMitch MilesMeeting Planners International - Carolinas Chapter EducationLite Meeting - April 23rd 2013
Presenter: Mitch MIles - The 26.2 Group
Link to Mitch @ www.linkedIn.com/in/mitchmiles
Location: DoubleTree by Hilton - Durham, NC
A Nordic Story of Youth, Growth and Excellence - City of EspooICCA ScandinaviaThe document provides an overview of Espoo, Finland as a destination for conferences and meetings, highlighting its position as a youthful and fast-growing city that is a center for science and technology located near Helsinki. Espoo has world-class universities and research institutions concentrated in the Otaniemi area, as well as versatile meeting facilities throughout the city and surrounding natural areas. The Visit Espoo tourism bureau works to attract conferences and support the local meetings industry.
Social media and websites for government meeting plannersCity of WacoA presentation aimed at government meeting planners and other meeting planners, with fresh information about new cloud-based meeting planning software, mobile apps, and how to use social media to enhance your convention or event.
A Digital Marketing Strategy - Monaco Convention Bureau (MICE sector)Robert Langereis"In November 2014, the Monaco Tourism and Convention Authority received the prestigious ICCA award for the Best Marketing Campaign.
The Monaco Convention Bureau presented its communications campaign to a panel of over 750 professionals, composed of directors of associations, event planners, experts, journalists, directors of convention bureaus and congress centers from five continents.
This marketing campaign was selected by the jury, thus beating the « heavyweights » in the Congress sector like Amsterdam and Copenhagen.
The students of the IUM MSc in Digital Marketing are delighted with this victory as they have worked hard several months to propose to the Monaco Tourism and Convention Authority a relevant digital strategy. Indeed, as part of their curriculum (MSc in Digital Marketing corporate project), the students have made recommendations and suggested various ideas and solutions to appeal directly to the reader, overcome negative stereotypes, and highlight the professionalism of Monaco’s economic and touristic players." [http://www.monaco.edu/news-business-school/index.php/msc-in-digital-marketing-corporate-project]
I can count myself lucky to have been part of one of the two groups from IUM who presented their recommendation to the Monaco Tourism and Convention Authority. We feel honoured to have contributed (to whatever extend) to the succes of this campaign.
This strategy was created, and presented, by: Christiaan Barnard, Thomas Lyseggen, Gregory Meynaud, and myself.
The Digital Conference - Beyond social mediaICCA ScandinaviaThis document discusses strategies for using social media to improve the conference experience. It suggests engaging participants through social media platforms before, during and after the conference. Setting up an editorial team and calendar can help plan and coordinate social media content. Personas can help conference planners understand different types of participants.
1. AARHUS
AARHUS
UNIVERSITY 16 AUGUST 2010
Aarhus University and international events
UNIVERSITY Aarhus University March 2013
Ulla Gjørling, International Director, Aarhus University
PETER DAMGAARD KRISTENSEN
KOMMUNIKATIONSMEDARBEJDER
Ulla Gjørling, International Director
2. AARHUS
UNIVERSITY Aarhus University March 2013
Aarhus University – some facts
Main campus in Aarhus, Denmark
Top 100 university
43,000 students
4,400 international students
80 Bachelor and 120 Master degree
programmes
Graduate university
60 % of Master degree programmes are
taught in English
6,600 academic staff (incl. PhD students)
More than 800 exchange agreements with
universities all over the world. Ulla Gjørling, International Director
3. AARHUS
UNIVERSITY Aarhus University March 2013
Factors of change
Aarhus University Budget, in millions of euros
› New University Act, 2003 1,000 920
900 830 860
790.0
800 740.0
› Globalisation Act 660.0
700.0
700 610.0
600
› The big mergers, 2006/2007 500
400
400
300
› ”Period of Grace”, 2007-2012
200
100
› Merger, Engineering School, 2012 0
2006 2007 2008 2009 2010 2011 2012 2013 … 2016
› Academic Development Proces, 2012
› Complete reorganisation of administration, 2012
3
Ulla Gjørling, International Director
4. AARHUS
UNIVERSITY Aarhus University March 2013
Strong academic position
Aarhus Lund
Ranking Helsinki Uppsala
University university
QS Ranking 79 71 78 81
Academic Ranking of
World Universities 86 101-150 73 73
(Shanghai)
Taiwan HEEACT 96
Times Higher 125 82 109 106
Ulla Gjørling, International Director
5. AARHUS
UNIVERSITY Aarhus University March 2013
Research Excellence
Relative citation impact for Nordic Universities, 2005-2008
Citations relative to world average
No. ISI
publications
Source: Comparing the Nordic Universities with Bibliometric Indicators, Noria-NET, Nordforsk, 2011
Ulla Gjørling, International Director
6. AARHUS
UNIVERSITY Aarhus University March 2013
Two contemporary Nobel Prizes
Jens Chr. Skou
Chemistry, 1997
Dale T. Mortensen
Economics, 2010
Dale T. Mortensen, Niels Bohr Professor at
Aarhus University/Professor at Northwestern
University and Nobel Laureate, 2010
6
Ulla Gjørling, International Director
7. AARHUS
UNIVERSITY Aarhus University March 2013
ACADEMIC PROFILE
Ulla Gjørling, International Director
8. AARHUS
UNIVERSITY Aarhus University March 2013
International university
Aarhus University aims to be a trendsetting
globally oriented university with a strong
commitment to the development of society.
Aarhus University Strategy 2013-2020
8
Ulla Gjørling, International Director
9. AARHUS
UNIVERSITY Aarhus University March 2013
The Edge ?
Why would anybody select Aarhus University?
› Not the most famous university in the world
› Not the richest university in the world
› Not the coolest city in the world
› The Edge
› BE MORE AT AU
› High quality in everything we do
› Excellence through internationalisation
› Talent development
Ulla Gjørling, International Director
11. AARHUS
UNIVERSITY Aarhus University March 2013
Aarhus University
Motivation for creating the International Centre
› Internationalisation as a way to develop and grow
› Need somebody to be the ambassadors of
internationalisation
› Need to professionalise to keep up with our peers
› Denmark is a small country – need to look abroad for
talent
Most important agents of change for us
› Internationalisation strategy, 2009-2013
› Rector’s undivided attention
› Key ambassadors among highly influential researchers
› International Centre as watch dogs – internationalisation
11
and internationals are ”included” Ulla Gjørling, International Director
12. AARHUS
UNIVERSITY Aarhus University March 2013
2009 – New organisation for internationalisation
Aarhus University
Professionalise support functions for International Centre
international students and staff
Professionalising and broadening the
approach to internationalisation
Harmonising entry points and external
communication
Support services to university top
management in international matters
12
Ulla Gjørling, International Director
13. AARHUS
UNIVERSITY Aarhus University March 2013
International students at Aarhus University
Number of international
students at AU Proportion of int. PhD students
4000
30%
3500
25%
3000
20%
2500
2000 15%
1500 10%
1000 5%
500
0%
0 2005 2006 2007 2008 2009 2011 2012
2005 2006 2007 2008 2009 2010 2011 2012
Exchange Full degree Source: Aarhus University 2012
Ulla Gjørling, International Director
14. AARHUS
UNIVERSITY Aarhus University March 2013
International students
14
Ulla Gjørling, International Director
15. AARHUS
UNIVERSITY Aarhus University March 2013
Mobility of researchers
International staff relative to
total staff per faculty (2012 = 869
25%
international staff members)
20%
15%
Students = 103 nationalities
10%
5%
Staff = 79 nationalities
0%
ST BS HE AR
Ulla Gjørling, International Director
Source: AU 2011
16. AARHUS
UNIVERSITY Aarhus University March 2013
The QUADRUPLE HELIX
Ulla Gjørling, International Director
17. AARHUS
UNIVERSITY Aarhus University March 2013
Focus on talent development
8 = 5+3 or 4+4 or 3+5 Results
› Almost 30 % internationals
at PhD level
Years
Ulla Gjørling, International Director
18. AARHUS
UNIVERSITY Aarhus University March 2013
2011- New house on campus for international talent
Dale T. Mortensen Building
The IC Dorm for newly arrived
international PhD students and staff
Café and social activities for
international students and staff
Provision of support services for
international students and staff
Teaching facilities for courses than run
across graduate schools
Ulla Gjørling, International Director
18
19. AARHUS
UNIVERSITY Aarhus University March 2013
2011- New house on campus for international talent
Dale T. Mortensen Building
The IC Dorm for newly arrived
international PhD students and staff
Café and social activities for
international students and staff
Provision of support services for
international students and staff
Teaching facilities for courses than run
across graduate schools
Ulla Gjørling, International Director
19
20. AARHUS
UNIVERSITY Aarhus University March 2013
2012 – Two additional initiatives
AU Ideas Aarhus Institute of
Advanced Studies
› AU researchers › International
exclusively fellows only
› Allocated 10 mio. › International super
Euros x 2 junior researchers
› New ideas › 30-40 fellowships
› Potential for research › Inauguration in
break-through April 2013
› ERC pipeline
20
Ulla Gjørling, International Director
21. AARHUS
UNIVERSITY Aarhus University March 2013
Aarhus Institute of Research Support Unit
Advanced Studies Talent Development Unit
Dale’s Cafe – meeting
place, social activities
IC Dorm for International
PhD students
International Centre and
21
PhD House
Ulla Gjørling, International Director
22. AARHUS
UNIVERSITY Aarhus University March 2013
Major international events – why?
› Because we can!!
› Position Aarhus University on ”the map of international universities”
› Show off our capability to organize major events
› Trendsetting in university development, in university politics
› Attract major players to Aarhus University
› Prove that there is life outside Copenhagen
22
Ulla Gjørling, International Director
23. AARHUS
UNIVERSITY Aarhus University March 2013
Major international events – how?
› Scouting - Awareness of opportunities
› Excellence conference 2012 in the context of Danish Presidency of EU
› Marie Curie Fellows conference 2014 in the context of Euroscience Open Forum
› Management decision to host at least one major international event every year
› Invest capital in events
› Professional administrative organisation that can handle it
› Collaboration with city actors – Visit Aarhus, Congress Company, ARoS, City of
Aarhus etc.
23
Ulla Gjørling, International Director
24. AARHUS
UNIVERSITY Aarhus University March 2013
Irish President Ms. Mary McAleese
› October 2010
24
Ulla Gjørling, International Director
25. AARHUS
UNIVERSITY Aarhus University March 2013
10th Anniversary of European University
Association, 2011
25
Ulla Gjørling, International Director
26. AARHUS
UNIVERSITY Aarhus University March 2013
Excellence Conference 2012
26
Ulla Gjørling, International Director
27. AARHUS
UNIVERSITY Aarhus University March 2013
World Cultural Council Award 2012
Edmond Fischer Michael Grätzel
27
Gumbrecht Ulla Gjørling, International Director
28. AARHUS
UNIVERSITY Aarhus University March 2013
Matchpoint,
2011 + 2012
28
Ulla Gjørling, International Director
29. AARHUS
UNIVERSITY Aarhus University March 2013
And many, many more
29
Ulla Gjørling, International Director
30. AARHUS
UNIVERSITY Aarhus University March 2013
What is in it for Aarhus University?
› Increased awareness and knowledge of Aarhus University
› Hopefully rub-off effect on peer review that Aarhus University is well-known
› Influential policy makers have visited Aarhus University
› Speak with a stronger voice in international fora
› Access to positions of trust both in academic and policy circles by offering to host
events
30
Ulla Gjørling, International Director
31. AARHUS
UNIVERSITY Aarhus University March 2013
Thank you!
Ulla Gjørling, International Director, ug@adm.au.dk
Ulla Gjørling, International Director
31