This document provides evidence and justification for stocking items in a shop setting based on the musical In the Heights. It lists specific items mentioned in the script like water, lottery tickets, coffee, condoms, and maxipads. It also discusses stocking American brands that would be modern and fit with the story being set in Washington Heights, New York. The general feel of the run-down neighborhood is described to support designing the shop setting accordingly with uneven shelves and ripped posters. Quotes from the musical provide context about the struggling area and people's dreams of escaping poverty.