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NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Information System for Managers
Internal Assignment Applicable for September 2016 Examination
Assignment Marks: 30
Instructions:
 All Questions carry equal marks.
 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3in not more than 500 words for each subsection. Use relevant examples,
illustrations as far aspossible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for attempting
theirassignments, but are not allowed to copy the matter as it is from the source of
reference.
 Students should write the assignment in their own words. Copying of assignments from
otherstudents is not allowed.

Question. 1. Pizza Fresh is a pizza food chain that enjoys its
presence across the top tier cities inIndia. Due to its good food
quality and customer service it has recently gainedpopularity and
has decided to make its presence be felt in tier 2 cities as well.
PizzaFresh want to implement an ERP system to make sure the
operations are streamlineddespite the scale in operations and
customers are served with their preference ofpizza from any of
their outlets. As an ERP consultant, explain to Pizza Fresh
thechallenges and benefits of implementing ERP. (10 marks)
Answer:Pizza Fresh is highly reputed pizza chain that is popular all around the world. They are
thinkingaboutexpenditure of their business. The pizza of Pizza Fresh is reputed because the pizza
foodchain is becomingreputeddaybyday.Itis upholdingits presence all aroundthe worldwith the
top tiercitiesinIndia. The foodqualityof PizzaFresh isreallyverygoodandcustomerservice always
satisfies the customer as well. Those were main points of attractions of Pizza Fresh. They have
gained lots of popularity and they have made the decision
Question.2. With the help of an example of a supply chain in the
manufacturing industry, explainhow technology has brought in
sophistication in Supply Chain Management.(10 marks)
Answer:Supplychain isa majorpart of manufacturingindustry.Inthe presentworld, technology has
brought in sophistication in Supply Chain Management. There has been lots of improvements in
manufacturingindustry withthe helpof technology but the main thing here to notice is that not all
the changesresultsthe same.There are variouscategoriesof changesin manufacturingindustry and
in order to avail the advantage of advancements, it is necessary that you understand the
advancement and then you would be able to get best of it.
Question.3. A high end shopping mall in Bangalore has deployed an
advanced smart-phone basedsolution which will generate data
insights from customers visiting the mall. Thetechnology uses real-
time analytics to convert data collected from a buyer’smovements
in the mall to provide meaningful interactions. Once a customer
opts-infor this service, the solution will monitor the preferences
based on his location andinterests and ultimately will provide

personalized services through its mobileapplication It uses Wi-Fi
sensor routers to track the exact location of the customersand their
proximity to the store.
a)How will mining customer data help to improve their shopping
experience?(5 marks)
Answer:Fordata miningtoinfluence abusiness,itneedshugenesstothe keybusinessprocess. Data
miningisa bitof a much greatercourse of action of steps that happens between an association and
its customers. The way in which data mining influences a business depends on upon the business
technique,notthe dataminingprocess.Take productshowcasingforoccurrence.A publicizing boss'
occupationisto grasp theirbusinessarea.Withthisunderstandingcomesthe ability to take up with
customers around here division, using different channels. This incorporates different zones,
includingdirectadvancing,printpublicizing,telemarketing,andradio/TV publicizing, among others.
b)How could this mall use Social CRM to tap its existing and new
customers?(5 marks)
Answer:UsingCRMsystemsas an element of a customer engagement strategy has been able to be
table stakesforassociationstobattle today.These advances license associations to talk with, track,
analyse and administer relationship with customers, prospects, and team members.
Gartner predicts that the CRM business segment will encounter a 15% compound yearly
improvement rate to reach $37 billion industry by 2017. Be that as it may, the industry is
furthermore changing, modernizing and moving.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )

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