Integrated marketing project Recolecto
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What was the challenge? The challenge was to carry out an integrated Marketing project, ranging from the market research of Peruvian coffees, through the marketing and communication planning of the company, to the naming and design of its identity, creation of its content on social networks and advice for the content creation of it.
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Jho. Soutache is a new venture in the city of Caman叩, Arequipa that offers personalized handmade accessories with a fine soutache finish.
What was the challenge?
Develop branding for a new brand
Create your visual identity, naming and develop some pieces
Proyecto Marketing Integrado - RecolectoMeliza Andrinich Herrera
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多Cu叩l fue el reto?
El reto fue realizar un proyecto integrado de Marketing que incluyera desde la investigaci坦n de mercado de caf辿s peruanos, pasando por la planificaci坦n de marketing y comunicaci坦n de la empresa, hasta el naming y dise単o de su identidad, creaci坦n de su contenido en redes sociales y asesoramiento para la creaci坦n del mismo.
Jho Soutache ManualMeliza Andrinich Herrera
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多Cu叩l fue el reto?
- Desarrollar branding para una marca nueva
- Crear su identidad visual, naming y desarrollar algunas piezas
Gisella Manualidades ManualMeliza Andrinich Herrera
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多Cu叩l fue el reto?
- Desarrollar branding para una marca nueva
- Crear su identidad visual y naming
An叩lisis y Oportunidades de Marketing - Yohashi PatisserieMeliza Andrinich Herrera
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多Cu叩l fue el reto?
El reto fue realizar un an叩lisis de la situaci坦n actual del negocio y con ello detectar las oportunidades de mejora para seguir creciendo y construyendo, todo a trav辿s del marketing.Recently uploaded (20)
Digital Marketing Workshop Florence Fashion Society.pdf
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BEST SELLER! WA 081225036194, Jahit Dress Brukat Payet by Rumah Jahit Azka
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Integrated marketing project Recolecto
- 1. INTEGRATED MARKETING PROJECT by Meliza Andrinich
- 2. New entrepreneurship with the purpose of establishing long-term relationships with Peruvian coffee roasters and producers, who, like the company, are committed to quality coffee and sustainability. Being a new entrepreneurship, it does not have a brand identity, marketing strategy or communications. BRAND BACKGROUND
- 3. THE BRIEF Research, analysis and detection of opportunities in the coffee market in Peru. Marketing and communication plan for the brand. Buyer Persona Identification, Consumer Journey, Benchmark, Marketing Mix, Contact Points and Content Strategy. Content planning in social platforms and sales channels. Implementation of paid advertising on digital platforms. Community Management. Brand identity and packaging design.
- 4. THE PROJECT Fanpage setup Sales channels Content in Social Media
- 5. THE PROJECT Paid advertising Community Managment
- 6. THE PROJECT Content creation, design, animation, photography and programming
- 7. THE PROJECT Content creation, design, animation, photography and programming
- 8. THE PROJECT Brand identity manual COLOR PALETTE MAIN LOGO
- 9. THE PROJECT Brand identity manual GRAPHIC ELEMENTS COMPLEMENTARY PRINCIPAL FONTS Josefin Sans Bold Josefin Sans Regular Josefin Sans Thin Moontime
- 12. Thank you Integrated Marketing Project Meliza Andrinich Social Communicator and Digital Marketer