犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項 Successes and failures of KMmaruay songtanin
油
犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項
犖犖犖萎犖朽犢犖犖迦犖犢犖迦肩犖項犖犖朽犖犢犖 犖犢犖犖÷弦犖ム犖犖迦犢犖犖犢犢犖ム鍵犖犖迦牽犖о鹸犢犖犖犖迦鍵犖犢 (big data and analytics) 犖犖巌犖犖犖朽犖犖∇弦犢犖犢犖迦犖犖犢犖迦肩犖橿見犖犖園 犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項 (knowledge management - KM) 犖犖劇賢犖犖萎犖?
犢犖犖犖迦牽犖犖犖犖犖橿犖迦検犖犖朽 犖犖迦犖犖朽犖犖萎犖犢犖犖犖犖萎犖∇犖犢犖÷顕犖犖犖朽犖犖伍 犖犖劇賢犖犖迦牽犢犖犖朽権犖犖犖項犖犖迦犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖 KM 犖犖朽犖犢犖迦犖÷顕
犖犖迦犖犖迦牽犢犖犢犖犖犖園犖犖о顕犖÷牽犖項犖犖朽 犢犖犖迦肩犖迦検犖迦牽犖犢犖犖朽権犖犖犖項犖犖迦犖犖犖犖劇犖 犢 犢犖犖劇犖犢犖÷犢犖犢犢犖犖迦犖犖巌犖犖迦犢犖犢犖犢犖犢犖犖犖迦犖犖朽犖犖巌犖犖ム顕犖
Over the past 30 years, the knowledge management (KM) field has evolved from focusing strictly on capturing knowledge, to moving from collections to connections ,to incorporating knowledge assets as part of an organizations intellectual capital strategy.
犖о険犖犖犖犖犖犖÷犖迦牽犖犖犖ム賢犖
犢犖犖犖迦牽犖犖犢犖迦犖犖о険犖犖犖犖犖÷犖犢犖犖犖萎肩犖犖犖о顕犖÷肩犖橿犖犢犖 犖犖犖巌県犖園犖犢犖迦 犢 犖犖橿犖犢犖犖犢犖犖犖犖橿犖犢犖犖迦牽犖犖犖ム賢犖犢犖犢犖犖犢犖о犖犖橿犖園犢犖犖犖朽硯犖巌犖犖犖萎犖橿硯犖園犢犖÷犖о犖迦検犖朽犖犖犖犖萎検犖迦犖犖橿犖園 犖犖園犖犖犖÷顕犖∇犖謹犖犖迦牽犖犖犢犖迦犖犖犖迦犢犖о犖ム犖犖÷犖朽犖犖о顕犖÷賢犖∇顕犖犖犖項犖犖∇顕犖犢犖犢犖犖犖犖犖犖犖園犖犖迦犢犖犢犖犖園犖犖迦牽犢犖犖劇犖犖犖犖伍 犖犢犖犖÷弦犖ム肩犖橿犖園犖犖о犖迦犖о顕犖÷犖巌犢犖犢犖 犖犖伍犖犖犖犖迦検犖迦牽犖犖犖橿犖犖巌犖犖迦牽犖犖犖ム賢犖犢犖犢 犖犖迦牽犖犖犖ム賢犖犖犖園犖犖犖÷犖犖萎犖橿賢犖∇犖迦犖÷元犖犖犖巌権犖犖犖犖 犢犖ム鍵犖犖項犖犖園犖犖迦牽犖∇賢犖÷牽犖園犖犖項犢犖犖犢犖犖÷犖犖犖犖犖迦硯犖萎犖項犖犖
Building a Culture of Experimentation - It takes more than good tools. It takes a complete change of attitude.
- Stefan Thomke, Professor, Harvard Business School
- Harvard Business Review, MarchApril 2020
Its actually less risky to run a large number of experiments than a small number. If a company does only a handful of experiments a year, it may have only one successor none. Then failure is a big deal.
犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項 Successes and failures of KMmaruay songtanin
油
犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項
犖犖犖萎犖朽犢犖犖迦犖犢犖迦肩犖項犖犖朽犖犢犖 犖犢犖犖÷弦犖ム犖犖迦犢犖犖犢犢犖ム鍵犖犖迦牽犖о鹸犢犖犖犖迦鍵犖犢 (big data and analytics) 犖犖巌犖犖犖朽犖犖∇弦犢犖犢犖迦犖犖犢犖迦肩犖橿見犖犖園 犖犖迦牽犖犖園犖犖迦牽犖犖о顕犖÷牽犖項 (knowledge management - KM) 犖犖劇賢犖犖萎犖?
犢犖犖犖迦牽犖犖犖犖犖橿犖迦検犖犖朽 犖犖迦犖犖朽犖犖萎犖犢犖犖犖犖萎犖∇犖犢犖÷顕犖犖犖朽犖犖伍 犖犖劇賢犖犖迦牽犢犖犖朽権犖犖犖項犖犖迦犖犖о顕犖÷肩犖橿犖犢犖犢犖ム鍵犖犖о顕犖÷献犢犖÷犖犖ム硯犖犖犖 KM 犖犖朽犖犢犖迦犖÷顕
犖犖迦犖犖迦牽犢犖犢犖犖犖園犖犖о顕犖÷牽犖項犖犖朽 犢犖犖迦肩犖迦検犖迦牽犖犢犖犖朽権犖犖犖項犖犖迦犖犖犖犖劇犖 犢 犢犖犖劇犖犢犖÷犢犖犢犢犖犖迦犖犖巌犖犖迦犢犖犢犖犢犖犢犖犖犖迦犖犖朽犖犖巌犖犖ム顕犖
Over the past 30 years, the knowledge management (KM) field has evolved from focusing strictly on capturing knowledge, to moving from collections to connections ,to incorporating knowledge assets as part of an organizations intellectual capital strategy.
犖о険犖犖犖犖犖犖÷犖迦牽犖犖犖ム賢犖
犢犖犖犖迦牽犖犖犢犖迦犖犖о険犖犖犖犖犖÷犖犢犖犖犖萎肩犖犖犖о顕犖÷肩犖橿犖犢犖 犖犖犖巌県犖園犖犢犖迦 犢 犖犖橿犖犢犖犖犢犖犖犖犖橿犖犢犖犖迦牽犖犖犖ム賢犖犢犖犢犖犖犢犖о犖犖橿犖園犢犖犖犖朽硯犖巌犖犖犖萎犖橿硯犖園犢犖÷犖о犖迦検犖朽犖犖犖犖萎検犖迦犖犖橿犖園 犖犖園犖犖犖÷顕犖∇犖謹犖犖迦牽犖犖犢犖迦犖犖犖迦犢犖о犖ム犖犖÷犖朽犖犖о顕犖÷賢犖∇顕犖犖犖項犖犖∇顕犖犢犖犢犖犖犖犖犖犖犖園犖犖迦犢犖犢犖犖園犖犖迦牽犢犖犖劇犖犖犖犖伍 犖犢犖犖÷弦犖ム肩犖橿犖園犖犖о犖迦犖о顕犖÷犖巌犢犖犢犖 犖犖伍犖犖犖犖迦検犖迦牽犖犖犖橿犖犖巌犖犖迦牽犖犖犖ム賢犖犢犖犢 犖犖迦牽犖犖犖ム賢犖犖犖園犖犖犖÷犖犖萎犖橿賢犖∇犖迦犖÷元犖犖犖巌権犖犖犖犖 犢犖ム鍵犖犖項犖犖園犖犖迦牽犖∇賢犖÷牽犖園犖犖項犢犖犖犢犖犖÷犖犖犖犖犖迦硯犖萎犖項犖犖
Building a Culture of Experimentation - It takes more than good tools. It takes a complete change of attitude.
- Stefan Thomke, Professor, Harvard Business School
- Harvard Business Review, MarchApril 2020
Its actually less risky to run a large number of experiments than a small number. If a company does only a handful of experiments a year, it may have only one successor none. Then failure is a big deal.
4. CSR practices in Thailand
CSR activities
CSR issues
CSR strategy
and
communications
by department or program
, report progress to public.
by working group and
steering committee,
crisis management.
by corporate strategy,
reputation,branding.
CSR after process CSR in process
Ethical theories
Social responsivenessPhilanthropy Its competitiveness
4