Key Messages-Intro to PR

Mar 1, 2008Download as PPT, PDF1 like1,155 views

This document provides guidance on developing key messages for nonprofits. It recommends that key messages should be short and to the point, telling what the organization does and making it memorable. It also suggests developing 3 key messages about the charitable organization and writing 5 key messages to describe yourself. The document gives examples of bridging phrases and ways to flag the important messages to help audiences remember what is most significant.

PR & Marketing for Nonprofits Bellarmine University Spring 2008 Instructor: Kelly Davenport

Communicating to your Target Audience using Key Messages Should always tell people what you want them to think, feel and do Should reflect the mission Should tell people why your agency/cause is worthy of support

Key Messages Should be short & to the point Tell what you do Be memorable (catchy) Show how you’re unique

What do you want the world to know about you? Who are you? What is unique about you? What are you passionate about? What is something that few people know about you? If you were gone tomorrow, what is the one thing people would miss about you? What three words would you use to describe yourself? What three words would others to use to describe you How do you want others to perceive you?

Write 3 key messages about your charitable organization

Key Message Points - Bridging Transitional phrases that help you stay on message Examples: “Did you know that …. “ “ What you mustn't lose sight of is ….” Source: Full Frontal PR

Flagging your messages Ideas you want the audience to take away Indicate what should be remembered A verbal exclamation point! Examples: “What’s most important is …” “ We’ve sold a zillion widgets because …” Closing the interview “ I’d like to reiterate …” “ Finally the most important thing people need to know is …”

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一比一原版加拿大谢尔丹学院毕业证（厂丑别谤颈诲补苍毕业证书）如何办理taqyed

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Key Messages-Intro to PR

1. PR & Marketing for Nonprofits Bellarmine University Spring 2008 Instructor: Kelly Davenport

2. Communicating to your Target Audience using Key Messages Should always tell people what you want them to think, feel and do Should reflect the mission Should tell people why your agency/cause is worthy of support

3. Key Messages Should be short & to the point Tell what you do Be memorable (catchy) Show how you’re unique

4. What do you want the world to know about you? Who are you? What is unique about you? What are you passionate about? What is something that few people know about you? If you were gone tomorrow, what is the one thing people would miss about you? What three words would you use to describe yourself? What three words would others to use to describe you How do you want others to perceive you?

5. Write 5 Key Messages about Yourself

6. Write 3 key messages about your charitable organization

7. Key Message Points - Bridging Transitional phrases that help you stay on message Examples: “Did you know that …. “ “ What you mustn't lose sight of is ….” Source: Full Frontal PR

8. Flagging your messages Ideas you want the audience to take away Indicate what should be remembered A verbal exclamation point! Examples: “What’s most important is …” “ We’ve sold a zillion widgets because …” Closing the interview “ I’d like to reiterate …” “ Finally the most important thing people need to know is …”

9. Interviews/Role playing

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