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- 1. Kelly Suzanne Morris 1955 Foxhall Road, McLean, VA 22101 (703) 237-9777 desk / (703) 307-3944 cell kelly@ksmmarketing.com SUMMARY I possess a solid background in hospitality, tourism, retail and restaurant forums with a successful track record in communications, marketing, business development, and large-scale event production. I have a unique ability to increase the dedication and determination of those around me, instilling an essential ingredient to the overall success of any project. I am held in high regard by my peers with a proven track record and reputable level of professionalism. I am creative, adaptable, incredibly driven and hard-working. SKILLS  Meetings and Events  Trade Shows  Marketing and Communications  Public Relations  Branding  Social Media and Online Presence  Design and Production  Copy and Content EMPLOYMENT KSM Marketing Washington, DC, 2004 – Present Manager of a full-service event production and communications firm specializing in meeting and trade show management, marketing and sales. Areas of expertise include media relations, strategic planning and brand representation. Current and past clients include PEPCO, Ammo Marketing, BEA Systems, Brown-Forman, Capital Harvest Farm Market, Congressional Seafood Co., DC CHEW Farm Market, Destination DC, Golden Triangle BID, Georgetown BID, Restaurant Association Metropolitan Washington (The RAMMYS), Restaurant Association of Maryland Food, Beverage & Lodging Expo, The Marketplace at Madison Crescent, Ronald Reagan Building & International Trade Center, RSVP Catering, National Law Enforcement Officer’s Memorial Fund and the Washington DC International Wine & Food Festival. Smith & Wollensky Restaurant Group, Director of Sales and Marketing Washington, DC, 2000 – 2004 Director of Sales and Marketing at restaurant with six private dining rooms and annual catering revenues in excess of three million. During tenure, sales revenues tripled from $400,000 to $ 3,000,000. Achieved positive sales growth, year- on-year. Developed and executed annual marketing campaign. Oversaw collateral and sales materials, managed local advertising strategy, cultivated client relationships, and coordinated special events. Michel Richard Citronelle Restaurant & The Latham Hotel Washington, DC, 1998-2000 Director of Catering Sales for The Latham Hotel and Michel Richard Citronelle Restaurant. In 1999, Private Dining revenues at Citronelle doubled, and banquet revenues at The Latham Hotel exceeded three million in annual sales. Duties included implementing marketing strategies, pro-active sales efforts, monthly forecasting, presenting an annual budget and marketing plan. MeriStar Management Company, Director of Catering Sales, Hilton Crystal City Director of Catering Sales for The Hilton Crystal City in Arlington, Virginia. The 386-room property boasted over 22,000 square feet of meeting and convention space. Responsibilities included managing the catering sales office with annual revenues in excess of $ 3,000,000.
- 2. Sheraton Crystal City, Director of Catering Arlington, Virginia, 1993 – 1994 Executive staff member of 210 room deluxe hotel. Responsibilities varied from coordinating the perfect wedding or banquet, to managing logistics for large meetings and conventions. Role included business development, marketing, client relations, and menu creation. Hospitality Management, Director of Catering Arlington, Virginia, 1991 – 1993 Senior staff member of 325 room hotel property near Pentagon. Primary duties included managing all catering and banquet sales, marketing and business development. Worked cooperatively with banquet and kitchen teams to improve food quality and service standards. Area 10 Agency on Aging, Advocate/Public Information Specialist Bloomington, Indiana, 1984 – 1986 Advocated elderly rights, assisted in program development, published monthly newsletter, conducted public hearings, acted as liaison between agency and community, prepared press releases, presented research on geriatric issues, recruited and trained volunteers. Monroe County Commissioners, Assistant to the Administrator Bloomington, Indiana, 1983 Responsibilities included executing fundraising events and coordinating petition drives for the Let’s Save It campaign to restore the historic county courthouse in Monroe County, Indiana. Prepared grant applications and responded to constituents. EDUCATION Indiana University Bloomington, Indiana B.S. Economics/Political Science, 1990 VOLUNTEER  Guitars without Guns, Fundraiser 2011  March of Dimes Signature Chefs Fundraiser, 2006, 2007, 2008, 2009, 2010, 2011  Rex Foundation, Washington, DC Black Tie Dye Ball, 2007  Farm Aid Fresh from the Family Farm Fundraiser, 2005, 2006  Fresh Farm Farmer’s Market Annual Fundraiser, 2005, 2006  PMPI, 25th Anniversary Gala & Fundraiser, 2003  Jean Louis Paladin Foundation Fundraiser, 2002, 2003  St. Charles School Winter Gala & Auction, 1996 MEMBERSHIP  WCR, Women Chefs and Restaurateurs  RAMW, Restaurant Association Metropolitan Washington  RAM, Restaurant Association of Maryland  WACA, Washington Area Concierge Association  PMPI, Potomac Chapter of Meeting Professionals Kelly Suzanne Morris, Page 2