M Decker Resume 01.06
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Michael D. Decker has over 25 years of experience in marketing, advertising, and account management. He is currently the Vice President of Brand Marketing and Creative Services at Medifast, Inc., where he guides integrated marketing strategies across four brands and has helped increase revenue by 19.7% and brand awareness by 700%. Previously, he held marketing leadership roles at Cumberland Packing Corp. and several advertising agencies where he managed accounts for consumer packaged goods, hospitality, and retail clients.
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M Decker Resume 01.06
- 1. Michael D. Decker 27 North Road, Warren, NJ 07059 C 908.963.4822 H 732.748.0460 mddecker@verizon.net OVERVIEW VICE PRESIDENT, MARKETING AND COMMUNICATIONS AGENCY GROUP MANAGEMENT SUPERVISOR ACCOUNT MANAGEMENT Marketing, Advertising and Sales Professional with increasingly responsible positions managing Consumer and B2B Marketing as well as CPG and Retail Advertising Account Management. Currently responsible for guiding the Enterprise Marketing Division for Medifast, Inc. a $356 million NYSE traded health and wellness company, achieving 19.7% 2012 YOY annual revenue growth and a 700% increase in unaided national brand awareness in just 2 years -- most recently named #5 in Fortunes Fastest Growing Companies in the US. AREAS OF EXPERTISE National Brand Marketing Agency / Media Partner Management Marketing Plan Development Creative / Strategic Planning Digital, Social Media, Shopper Marketing DRTV Strategy, Buying, Metrics and Optimization Web Site Development / Maintenance Package Design Development / Implementation Public Relations Sales Support / Presentation Co-branding / Cross Promotional Programs Consumer Insight and Research Analytics Sales Analysis / Forecasting Internal Communications Competitive Situation SWOT Analysis Licensing / Legal Contract Evaluation / Negotiation Corporate Budget Development Staff Management, Coaching and Development PROFESSIONAL EMPLOYMENT VICE PRESIDENT, BRAND MARKETING & CREATIVE SERVICES MEDIFAST, INC., BALTIMORE, MD 2011- PRESENT Medifast Medifast Direct Medifast Weight Control Centers Medifast Medical Providers Take Shape For Life Responsible for the enterprise marketing functions of marketing operations, product & program development, content management & corporate communications, online marketing & technology and event management on behalf of the Medifast brand. Key initiative is to guide integrated marketing strategies across four distinct Medifast brand channels and ensure consistent, effective positioning, messaging and training in order to maximize brand awareness, differentiation and business growth. Manage the diverse talents of in-house creative services, web development and communications teams plus outside strategic and media planning / buying agencies in implementing both national multi-media Branding and Direct Response support for each of our four, distinct business channels. VICE PRESIDENT, DIRECTOR OF MARKETING CUMBERLAND PACKING CORP., BROOKLYN, NY 2008-2010 SweetN Low Zero Calorie Sweetener Sugar In The Raw Turbinado Cane Sugar Stevia Extract In The Raw ButterBuds Food Ingredients, Foodservice, Retail Developed and implemented all marketing initiatives for 6 major CPG sweetener and food ingredient brands including the management of three Agencies and a department staff of five while providing direct support to a national sales broker network. Led the successful launch of the new 100% Natural, Zero Calorie Sweetener, Stevia Extract In The Raw (steviaextractintheraw.com) from FDA approval in December 2008 to 27% category share and 70% ACV.
- 2. Michael D. Decker 27 North Road, Warren, NJ 07059 C 908.963.4822 H 732.748.0460 mddecker@verizon.net 油 PROFESSIONAL EMPLOYMENT (CONT.) SENIOR VICE PRESIDENT, GROUP MANAGEMENT SUPERVISOR PEDONE & PARTNERS ADVERTISING, INC., NEW YORK, NY 1997-2008 Cumberland Packing Corp. SweetN Low, Sugar In The Raw, NatraTaste, ButterBuds, Nu-Salt, NeuroCoat and New Product Development Functioned as de facto Marketing Director on Cumberland brands for eleven yearssuccessfully guiding all corporate advertising and marketing brand communications programs from the Agency side. Culmination of efforts led to the establishment of a formal Marketing Department at Cumberland in 2008. Sugar Foods Corporation Matrix / Biolage The Waldorf=Astoria and Waldorf Towers Conrad Hotels and Resorts 1-800-FLOWERS.COM Valley National Bank Liberty Science Center The 92nd Street Y Directed the strategic, creative and media development / implementation of over $40 million in annual billings from a diverse range of Clients in the CPG, Health / Beauty, Hospitality, Retail, Financial Services and Community Services categories. These efforts included all facets of traditional and digital marketing, point-of-purchase and direct response advertising and retail package design. Emphasis on fully integrated marketing programs maximizing growth opportunities through brand rejuvenation, extensions and new products. Managed the talents of an award winning creative staff, media department and digital marketing subsidiary in providing excellent service and proven results. Active and successful contributor to new business presentations. VICE PRESIDENT, ACCOUNT SUPERVISOR FARAGO ADVERTISING INC., NEW YORK, NY 1994-1997 Barnes & Noble, Inc. Prudential L.I.C.A. Praxair, Inc. Mitsubishi Motor Sales, Inc. Pantone, Inc. ABC Carpet & Home, Inc. Managed the creative development, media planning, and execution of more than $18 million in corporate and publisher co-op print and broadcast advertising. Managed the creation and implementation of all point-of-purchase and collateral projects for more than 400 Barnes & Noble and affiliated superstores. ACCOUNT SUPERVISOR, ACCOUNT EXECUTIVE, ASSISTANT ACCOUNT EXECUTIVE BATES USA, FORMERLY AC&R ADVERTISING INC., NEW YORK, NY 1988-1994 Kinney Shoe Corporation, Athletic Divisions Foot Locker, Lady Foot Locker, Kids Foot Locker Responsible for $34 million in combined advertising budgets on tactical and image building programs for each retail brand including major national and international joint efforts with leading manufacturers, Nike, Reebok, Fila and Asics. Instrumental in increasing co-op advertising by more than 100% in four years. EDUCATION BUCKNELL UNIVERSITY, Lewisburg, PA College of Arts and Sciences, BA Psychology / Economics PERSONAL Avid tennis player & runner including top age group finisher at 2006 ING NYC and 2011 Marine Corps Marathons Please see linkedin.com/in/michaelddecker for additional information and personal references.