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Lean Startup? ???
Nov. 2013
???

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

? ??¡­
? ? ??? ? ?????? ????? ?? ?? ??? ??? ??? ??? ???
? ???, ? ????? ???? ?? ???? ????? ??? ?? ????.
? ? ??????? ???? ??????, ???? ??? ??? ????? ???

?? ?? ???? ???? ??? ? ???? ??? ?? ??? ??? Lean
manufacturing? Lean management ? ????? ?? ??? ? ? ????.
? ? ????? ???? ?? ???? ?? ??? ???? ???, ??? ????

???? ?? ??? ??? ??? ?? ??? ??? ??? ???? ??? ??
? ??? ??? ??? ???? ??? ????. ??? ??? ????? ????
? ?? ???? ? ? ?? ? ????.

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup comes up with¡­
? ?? ???? ?? ??? ???
? Lean manufacturing, Lean management

? ??? ??? ???? ??
? ??? ??? ????? ??, ????

??
??

? ?? ??? ??? ??
? SNS, Cloud, Open source¡­

? ??? ??? ??
? ??? (kent beck, ??? ???¡­)
2010 ¨C 2013 Business Innovation Corp. All rights are reserved

???
?? ???
???

??
??? ??
??

??
???? ??? ??? (II)

Lean Startup? ???
1) ???? ??? ?? ?? ????.
2) ??? ??? ??? ????.
¢Ù ???? ??? ??? ???,
¢Ú ??? ??? ??? ?? ??? ??? ???? ?

3) ?? ??? ??? ??? ?? ??? ???!
4) ????=??(Build) - ??(Measure) - ??(Learn) + ??!
5) ??? ?? ?? ? ??? ??? ??.
¢Ù Innovation Accounting

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup
? ??? ??? ?? ?????
? ??? ?? ??? ??? ??? ???? (MVP)
? ??? ??? ??? ??? ?????? ???? ??.

? ???? ????? ???? ???
? ?? ??? ??(? ????)? ??. ( vs. photo montage)

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? ? ???? ??

????

?? ????? ????, ??(??),
??? ???? ???? ??

??

??

(Build), ??(measure) ??? ??
(Learning)? 3?? ??? ????

??(??)

???

? ???? ???? ?? ??
??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 1 ?? ?? ¨C ?? ???
? ???? ??? ???? ??? ?
?? ??? ??? ? ?? ??? ?
??? ?? ???? ??? ???
??? ??.
? ?? ??? ?? ??? ?? ???
?? ?? ????.
? ??: ????? ???

??(????)? ?? ???

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? - ????
¢Ù ??? ??? ??, ??-??-??
??? ?? ??? ??? ?? ??

¢Ú ??? ?? ?? ???? ????
¢Û Pivot (??)?? ?? ?? ????

????
??

??:
??

??: ????

??(??)

??? ??

?? ????? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved

??:
????
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Lean Startup ??
? 2 ?? ?? ¨C ????
¢Ù ?? ??? ?? ??? ??
? ?? ¨C ?? ¨C ?? ???? ??

¢Ú ??? ?? ??? ??
¢Ù ??? ???? ??? ???? ???? ????
? ??? ?? ???¨C ????? (ÒŠµØÒŠÎï)

¢Ú ???? ???, ??? ??? ???????

? ??????

¢Û ???? ??? ???? ??? ????

¢Ü ???? ???? ???? ??? ? ????
2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C ????
¢Û ??? ?? ?? ?? (??)
? Minimum Viable Product (MVP)
? ??? ???, ???
? ????? ???, ????

? ?? ??? ? ??? ???.
? ?? ??, ??? ??? ?

? ???? ????!

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C ????
¢Ù Baseline? ??? ? ?? ????
?? ??? ?? ?? (MVP)
¢Ú ?? ??(??? ??? ??)
¢Û ?? ?? ??? ???? ??
(Pivoting) ?? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C ????
¢Ù Innovation Accounting- ??? ???? ?? 3?? ??
? Quantified learning
? ????? ??, ?? ??? ??, ??? ????
? ????? ?? ??? ?? ??

¢Ù ?? ???? ??? ?? ?????
¢Ú ???? ?? ??? ?????
¢Û ? ???? ??? ?? ?????
2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C Innovation Accounting 3 ?? ??
¢Ù ????? ?? ¨C MVP??
? ??? ??? ????? ????
? ??? ?? ???? ???? ?? ???!

¢Ú ?? ??
? ??? ?? ?????? ???? ??? ? ???? ??
? ???? ??? ???? ???
? ??? ??? ?? ?? (??? ?????, ??? ? ???¡­.)

¢Û ?? ?? ??? ?? ??? ???? ?? ?? ??? ???? ??
??
2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C ????
¢Ù ?? ???? ??? ??
? Actionable (??? ????)
? Accessible (??? ??? ? ??)
? Auditable (??? ??? ?? ??)

? ?? ?? ??
? ?? ??
? ??? ?? ??? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 2 ?? ?? ¨C ????
¢Ù Pivoting (??)
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)

?? ??(Zoom-in pivot).
??? ??(Zoom-out pivot)
?? ??? ??.
?? ?? ??
??? ??.
???? ???? ??
?? ?? ??
?? ?? ??.
?? ??
?? ??
2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 3 ?? ?? ¨C ?? ???
¢Ù ?? ??:
? ??? ??
? ? ???? ?? ??? ???
? ?? ???? ???? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? 3 ?? ?? ¨C ?? ???
¢Ú ??: ?? ??? ??? ?? ??
? ??? ¨C ??? ??? ??? ? ????
? ??? ¨C ??? ??
? ?? ¨C ¡°??? ?? ??¡° vs. ¡°?? ?? ??

¢Û ? ?? ??? ?? ??? ???
? ?? ?? ??? ?? ??? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Lean Startup ??
? ??? ??

? ?? ??
¢Ù ??? ??? ????? (?? 5?)

¢Ú ???? ??? ???? ??
¢Û ??? ??? ??? ? ????
? ?? ?? VS. ?? ??

¢Ü ?? ??? (Change master)

¢Ù ???:
? ??? ?? ??
? ?? ??? ??
? ??? ?? ??

¢Ú Innovation sandbox
? Split test
? ??? ??

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
Lean Canvas

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

Design Thinking

2010 ¨C 2013 Business Innovation Corp. All rights are reserved
???? ??? ??? (II)

??
? ????? ???? ???!

? ????? ??? ?? ??
? ??? ??? ??

? ???? ?? ???? ??
? ???? ???? ?? ??? ???? ??

? ???, ?? ?? ??? ????,,,
2010 ¨C 2013 Business Innovation Corp. All rights are reserved
? ?? ????
dshyun99@bizinnovator.net

2010 ¨C 2013 Business Innovation Corp. All rights are reserved

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Lean startup? ???

  • 1. Lean Startup? ??? Nov. 2013 ??? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 2. ???? ??? ??? (II) ? ??¡­ ? ? ??? ? ?????? ????? ?? ?? ??? ??? ??? ??? ??? ? ???, ? ????? ???? ?? ???? ????? ??? ?? ????. ? ? ??????? ???? ??????, ???? ??? ??? ????? ??? ?? ?? ???? ???? ??? ? ???? ??? ?? ??? ??? Lean manufacturing? Lean management ? ????? ?? ??? ? ? ????. ? ? ????? ???? ?? ???? ?? ??? ???? ???, ??? ???? ???? ?? ??? ??? ??? ?? ??? ??? ??? ???? ??? ?? ? ??? ??? ??? ???? ??? ????. ??? ??? ????? ???? ? ?? ???? ? ? ?? ? ????. 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 3. ???? ??? ??? (II) Lean Startup comes up with¡­ ? ?? ???? ?? ??? ??? ? Lean manufacturing, Lean management ? ??? ??? ???? ?? ? ??? ??? ????? ??, ???? ?? ?? ? ?? ??? ??? ?? ? SNS, Cloud, Open source¡­ ? ??? ??? ?? ? ??? (kent beck, ??? ???¡­) 2010 ¨C 2013 Business Innovation Corp. All rights are reserved ??? ?? ??? ??? ?? ??? ?? ?? ??
  • 4. ???? ??? ??? (II) Lean Startup? ??? 1) ???? ??? ?? ?? ????. 2) ??? ??? ??? ????. ¢Ù ???? ??? ??? ???, ¢Ú ??? ??? ??? ?? ??? ??? ???? ? 3) ?? ??? ??? ??? ?? ??? ???! 4) ????=??(Build) - ??(Measure) - ??(Learn) + ??! 5) ??? ?? ?? ? ??? ??? ??. ¢Ù Innovation Accounting 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 5. ???? ??? ??? (II) Lean Startup ? ??? ??? ?? ????? ? ??? ?? ??? ??? ??? ???? (MVP) ? ??? ??? ??? ??? ?????? ???? ??. ? ???? ????? ???? ??? ? ?? ??? ??(? ????)? ??. ( vs. photo montage) 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 6. ???? ??? ??? (II) Lean Startup ?? ? ? ???? ?? ???? ?? ????? ????, ??(??), ??? ???? ???? ?? ?? ?? (Build), ??(measure) ??? ?? (Learning)? 3?? ??? ???? ??(??) ??? ? ???? ???? ?? ?? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 7. ???? ??? ??? (II) Lean Startup ?? ? 1 ?? ?? ¨C ?? ??? ? ???? ??? ???? ??? ? ?? ??? ??? ? ?? ??? ? ??? ?? ???? ??? ??? ??? ??. ? ?? ??? ?? ??? ?? ??? ?? ?? ????. ? ??: ????? ??? ??(????)? ?? ??? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 8. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? - ???? ¢Ù ??? ??? ??, ??-??-?? ??? ?? ??? ??? ?? ?? ¢Ú ??? ?? ?? ???? ???? ¢Û Pivot (??)?? ?? ?? ???? ???? ?? ??: ?? ??: ???? ??(??) ??? ?? ?? ????? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved ??: ????
  • 9. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Ù ?? ??? ?? ??? ?? ? ?? ¨C ?? ¨C ?? ???? ?? ¢Ú ??? ?? ??? ?? ¢Ù ??? ???? ??? ???? ???? ???? ? ??? ?? ???¨C ????? (ÒŠµØÒŠÎï) ¢Ú ???? ???, ??? ??? ??????? ? ?????? ¢Û ???? ??? ???? ??? ???? ¢Ü ???? ???? ???? ??? ? ???? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 10. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Û ??? ?? ?? ?? (??) ? Minimum Viable Product (MVP) ? ??? ???, ??? ? ????? ???, ???? ? ?? ??? ? ??? ???. ? ?? ??, ??? ??? ? ? ???? ????! 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 11. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Ù Baseline? ??? ? ?? ???? ?? ??? ?? ?? (MVP) ¢Ú ?? ??(??? ??? ??) ¢Û ?? ?? ??? ???? ?? (Pivoting) ?? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 12. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Ù Innovation Accounting- ??? ???? ?? 3?? ?? ? Quantified learning ? ????? ??, ?? ??? ??, ??? ???? ? ????? ?? ??? ?? ?? ¢Ù ?? ???? ??? ?? ????? ¢Ú ???? ?? ??? ????? ¢Û ? ???? ??? ?? ????? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 13. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C Innovation Accounting 3 ?? ?? ¢Ù ????? ?? ¨C MVP?? ? ??? ??? ????? ???? ? ??? ?? ???? ???? ?? ???! ¢Ú ?? ?? ? ??? ?? ?????? ???? ??? ? ???? ?? ? ???? ??? ???? ??? ? ??? ??? ?? ?? (??? ?????, ??? ? ???¡­.) ¢Û ?? ?? ??? ?? ??? ???? ?? ?? ??? ???? ?? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 14. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Ù ?? ???? ??? ?? ? Actionable (??? ????) ? Accessible (??? ??? ? ??) ? Auditable (??? ??? ?? ??) ? ?? ?? ?? ? ?? ?? ? ??? ?? ??? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 15. ???? ??? ??? (II) Lean Startup ?? ? 2 ?? ?? ¨C ???? ¢Ù Pivoting (??) 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) ?? ??(Zoom-in pivot). ??? ??(Zoom-out pivot) ?? ??? ??. ?? ?? ?? ??? ??. ???? ???? ?? ?? ?? ?? ?? ?? ??. ?? ?? ?? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 16. ???? ??? ??? (II) Lean Startup ?? ? 3 ?? ?? ¨C ?? ??? ¢Ù ?? ??: ? ??? ?? ? ? ???? ?? ??? ??? ? ?? ???? ???? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 17. ???? ??? ??? (II) Lean Startup ?? ? 3 ?? ?? ¨C ?? ??? ¢Ú ??: ?? ??? ??? ?? ?? ? ??? ¨C ??? ??? ??? ? ???? ? ??? ¨C ??? ?? ? ?? ¨C ¡°??? ?? ??¡° vs. ¡°?? ?? ?? ¢Û ? ?? ??? ?? ??? ??? ? ?? ?? ??? ?? ??? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 18. ???? ??? ??? (II) Lean Startup ?? ? ??? ?? ? ?? ?? ¢Ù ??? ??? ????? (?? 5?) ¢Ú ???? ??? ???? ?? ¢Û ??? ??? ??? ? ???? ? ?? ?? VS. ?? ?? ¢Ü ?? ??? (Change master) ¢Ù ???: ? ??? ?? ?? ? ?? ??? ?? ? ??? ?? ?? ¢Ú Innovation sandbox ? Split test ? ??? ?? 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 19. Lean Canvas 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 20. ???? ??? ??? (II) Design Thinking 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 21. ???? ??? ??? (II) ?? ? ????? ???? ???! ? ????? ??? ?? ?? ? ??? ??? ?? ? ???? ?? ???? ?? ? ???? ???? ?? ??? ???? ?? ? ???, ?? ?? ??? ????,,, 2010 ¨C 2013 Business Innovation Corp. All rights are reserved
  • 22. ? ?? ???? dshyun99@bizinnovator.net 2010 ¨C 2013 Business Innovation Corp. All rights are reserved