The document discusses the Cosmopolitan website and what aspects could be emulated for a new website. It notes that Cosmopolitan uses consistent fonts and colors as themes throughout the site. Images are prominently featured showing faces to engage readers. Text is kept minimal for an easy to read aesthetic. The target audience appears to be females aged 16-25 based on some sexual content and celebrity news stories. The document concludes that the new website should mimic Cosmopolitan's font styles, color schemes, layout of photos with brief text, and persuasive language to intrigue readers.