The document discusses the Cosmopolitan website and what aspects could be emulated for a personal website. It notes that Cosmopolitan uses consistent fonts and colors as a theme throughout the site. Images are prominently featured showing faces to engage readers. Text is kept minimal for an easy to read aesthetic. The target audience appears to be females aged 16-25 based on some sexual content and celebrity news stories. The document concludes that a personal website could similarly use consistent fonts and colors, feature images with brief descriptive text to intrigue readers and motivate them to learn more.