Logotype
1 like342 views
This document discusses research on using avatars to provide airport information to passengers at NYC area airports. Key points: - Avatars in the form of life-sized projections on screens would dispense flight information to passengers. - The avatars are meant to supplement existing customer service representatives, not replace them. - Speaking to an avatar may be more convenient than calling a live representative due to complications and time of phone calls. - The avatar technology could be a harbinger of more automated airport experiences in the future.
![Interactive Life via Avatar Brandon Chivers
Assignment One, Research
Speaking to a live representative on the
phone is complicated and time consuming,
[] harbinger of a more automated
experience.!
http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information.
html?_r=0](https://image.slidesharecdn.com/newmedia-141012230443-conversion-gate01/85/Logotype-5-320.jpg)
Logotype
- 1. Interactive Life via Avatar Brandon Chivers FA102a, Research and Brand Development!
- 2. Interactive Life via Avatar Brandon Chivers Assignment One, Research Avatars to replace some humans at NYC area airports! http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
- 3. Interactive Life via Avatar Brandon Chivers Assignment One, Research Projected Avatar on life-sized flat screen in airports to dispense flight information. ! http://www.kurzweilai.net/avatars-to-replace-humans-at-nyc-area-airports
- 4. Interactive Life via Avatar Brandon Chivers Assignment One, Research Shes not replacing anybody, shes supplementing the existing force of customer care representatives,! http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information. html?_r=0
- 5. Interactive Life via Avatar Brandon Chivers Assignment One, Research Speaking to a live representative on the phone is complicated and time consuming, [] harbinger of a more automated experience.! http://www.nytimes.com/2012/08/09/nyregion/la-guardias-digital-avatar-gives-passengers-airport-information. html?_r=0
- 6. Interactive Life via Avatar Brandon Chivers Assignment One, Description of Future Product or Service Interactive life-like Avatar !
- 7. Interactive Life via Avatar Brandon Chivers Assignment Two, Naming Process Simulated! Customer Service! Avatar ! Experience! Representative! Technology! Interactive! Projected! Dispense! Informational !
- 8. Interactive Life via Avatar Brandon Chivers Assignment Two, Naming Process Avatar + Technology = ! Avtech! Suggests the services offered without ambiguity. Yet, sounds distinct and engaging in the branding of the company.
- 9. Interactive Life via Avatar Brandon Chivers Assignment Two, Brand Character Diagram PERSONA professional inspiring ambitious surreal Avtech LANGUAGE complex revolutionary user-experience Serious TONE scientific helpful technological advance PURPOSE Enable Amplify Captivate Interactive
- 10. Interactive Life via Avatar Brandon Chivers Assignment Three, Logotype Research, Word from Diagram I chose, "Interactive as the word from the brand character diagram.!
- 11. Interactive Life via Avatar Brandon Chivers Assignment Three, Logotype Research https://www.cvta.org/images/member-logos/Neutron-Interactive-logo.jpg! http://www.fuel.ie/oldsite/easyedit/pictures/productpictures/project-orbit_logo.jpg! http://michelledash.com/wp-content/uploads/2009/04/q.bmp!
- 12. Interactive Life via Avatar Brandon Chivers Assignment Three, Finished Logotype