M4 Global Partners vR
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We help organizations expand their reach in emerging markets through mobile and digital strategies. Mobile internet access and app downloads are growing rapidly around the world. We provide access to major distribution channels like mobile network operators and Facebook Free Basics. We also offer technology platforms and services to build audiences, increase revenue, design content, and gain user insights.
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The document discusses trends in digital marketing, with a focus on mobile. It summarizes views from various companies on the future of online advertising and marketing. Key points addressed include the growth of mobile internet usage and revenues, the shift to more social and behavioral targeting approaches, and the move to a performance-based model. Barriers and opportunities in the value chain, such as the need to connect different affiliate programs and networks, are also examined.Text message marketing for financial businesses.
Text message marketing for financial businesses. Anchor Mobile
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Here are some potential mobile marketing pitches and pricing models you could present:
A) Offer a free basic mobile site with limited features to get customers familiar with your mobile presence. Upgrade to a premium monthly subscription for $X that unlocks more advanced features like push notifications, location-based services, and mobile commerce.
B) Charge a one-time $X fee for a fully-featured mobile app. Offer in-app purchases for extra features, virtual goods, or premium content. Generate ongoing revenue through in-app ads.
C) Partner with related brands and offer bundled or discounted mobile marketing packages. For example, offer deals to restaurants and retailers in the same area as your business.
D) Use aWatchMojo/OnlineVideo-Presentation-JMSB
WatchMojo/OnlineVideo-Presentation-JMSBAshkan Karbasfrooshan
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WatchMojo is a producer and distributor of premium, professionally-produced video content covering entertainment, lifestyle, and knowledge topics. It has a catalog of over 7,000 videos that have generated over 700 million views. WatchMojo focuses on producing high-quality videos across many topics and distributing them online and through partnerships with large video sites and social media to build its audience and revenue through advertising. It has been profitable since inception without outside financing.Building a mobile content ecosystem as a foundation to digital arabia
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
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The document discusses the rapid growth of mobile internet in the Middle East and North Africa, highlighting the strategic role of mobile telecommunication operators in fostering a robust regional mobile content ecosystem. It emphasizes the need for a consortium-based approach to support the development of Arabic content and value-added services while addressing challenges such as high mobile data costs and limited advertising opportunities. The proposed ecosystem aims to engage consumers, build a unified platform for content accessibility, and create varied revenue streams for operators and publishers.VisionMobile - The mobile market in 2011: new facts & old myths
VisionMobile - The mobile market in 2011: new facts & old myths SlashData
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This document summarizes the state of the mobile market in 2011. It notes that the smartphone market grew significantly in 2011, with Android and iOS dominating smartphone shipments. While Android had the largest share of shipments, Apple accounted for most industry profits. The mobile app economy also grew dramatically in 2011, with over 1.3 million apps available across major app stores and over 45 billion downloads. The document predicts further growth in cross-platform development and new verticals like healthcare in the future of mobile.Mobile social networking asia 2010,hk talk by rajesh lalwani, india on 20 m...
Mobile social networking asia 2010,hk talk by rajesh lalwani, india on 20 m...Blogworks - helping create brands for the future
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The document discusses the evolving landscape of social media and mobile networking in Asia, particularly focusing on India and Hong Kong. It highlights key trends, such as increased mobile access to social networks and the importance of engagement over traditional promotions. Additionally, it emphasizes the need for brands to create meaningful content and foster community interactions to effectively leverage mobile platforms.The mobilerevolutionandb2b
The mobilerevolutionandb2bDouglas Burdett
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This document discusses the mobile revolution that is fundamentally changing how people live and work. Some key points:
- Mobile subscriptions now exceed 5 billion worldwide, eclipsing other technologies. Mobile apps and tablets are also growing dramatically.
- Mobile has become a lifeline for many people's livelihoods, as professionals rely on it to stay connected to work and informed. Over 70% of executives under 40 consider it their primary work tool.
- People now live in both the physical world and virtual world simultaneously. Mobile blurs the lines between these as people toggle between physical and digital activities.
- Marketers must recognize how mobile is changing consumer behavior and ensure their brands are equally present in bothMobile social networking asia 2010,hk talk by rajesh lalwani, india on 20 m...
Mobile social networking asia 2010,hk talk by rajesh lalwani, india on 20 m...Blogworks - helping create brands for the future
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M4 Global Partners vR
- 1. We help organizations expand their reach and impact in emerging markets through mobile and digital strategies Con鍖dential
- 2. Emerging markets Unprecedented, untapped opportunity
- 3. Our clients are global brands with local reach
- 4. App downloads increasing at 2x rate/year Mobile payments replace traditional money payments Mobile-only generation of women, young people and entrepreneurs Mobile Internet access is 96% globally Mobile Trends and Growth
- 5. 4 billion feature phone and smartphone users by 2017 3.2 billion global middle class by 2020 2.3 billion audience aged 1530 years old 60%-100% increase in app downloads year over year
- 6. Video Content Will be King! 10% of all mobile traf鍖c is video (2016) 70% of all mobile traf鍖c will globally be video by (2021)
- 7. Branded apps that target individual market segments, particularly women, entrepreneurs and young people User-generated, hyper-local by language, culture, and relevant to a users aspirations and personal goals Messenger apps engage consumers on all levels Which Mobile Services Work Best?
- 8. Personalize content pushed to user Invest in user feedback, comments, reviews Create content across all digital platforms: Web, SMS, USSD, native app, video Active content, images, video, contests Using Mobile for Your Product or Service
- 9. How to reach consumers via mobile Various distribution channels in emerging markets
- 10. Distribution Channels to Reach Consumers Versy Social - 200 Million Addressable Market - No platform fee to content provider - Link to other sites, platforms - Fast to market Facebook Free Basics - 25 Million Addressable Market - No platform fee to content provider - Link to other sites, platforms - Fast to market Mobile Network Operators - 4 Billion Addressable Market - Short-code fees - Revenue share - 12+ weeks to market - Regulations SMS & USSD - 4 Billion Addressable Market - Short-code fees or platform fee - 2 to 8 weeks to market - Mobile integrator option Video On Demand - App store upload - Direct revenue stream - Cross promotion and repurpose of existing content - Complete platform a Net鍖ix for your video content
- 11. Mobile Network Operators ≒ Partner with local telecoms to offer branded content services ≒ Content is accessed via short-codes or downloaded apps from App Stores ≒ Revenue-share for premium content ≒ Toll-free services for free service ≒ Individual country engagements ≒ User has pre- or post- paid data plans
- 12. ≒ Content delivered to user based on keyword or short- code subscription " ≒ User subscribes to either premium (paid) or toll-free (free) service to receive content via SMS text or USSD session messages # ≒ User is charged by text or sessions either daily, weekly or monthly # ≒ Service delivered by dedicated or shared short-codes via local telecom operator or through mobile aggregators# SMS and USSD# SMS USSD Session
- 13. Free Basics by Facebook ≒ 25 Million monthly users in 40+ countries ≒ Targeting ages 18-25 ≒ Free to the user, no data charges ≒ Content partners self-publish to Facebook ≒ 30+ languages ≒ Use to cross-promote other services/platforms
- 14. Promote Your Free Basics Site Through Facebook Group Pages
- 15. Versy Social Chat App ≒ 200 million users in 20+ countries in Latin and Central America, plus Mexico ≒ Targeting ages 18-25 ≒ Content channels with chat feature ≒ Users follow a channel ≒ User-generated chat streams ≒ Self publish on Versy.com
- 16. ≒ Enables users to select and watch or listen to video and audio content ≒ Users can choose when they select content ≒ Access platform using Web, Mobile (iOS and Android) and Tablet ≒ Watch live channels or catch up TV ≒ Live streaming supported ≒ Platform can be adjusted and customized to your needs, and integrate into other systems Video-on-Demand#
- 17. What M4 Global Partners can do for you We can build your audience, increase revenue and promote your services across platforms
- 18. Revenue models and promotion User insights and feedback Audience distribution and reach Content design and aggregation We Design from Strategy to Implementation
- 19. Our polling and survey mapping helps our clients gain useful insights and feedback from their customers We Create Surveys and Polls Examples of survey questions from SmartBusiness: Q: Is it possible to get a business loan if I don't have something tangible, eg (house, car, etc) for insurance? Q: How do i make my company more recognised, and how do I keep the clients that I already have? Q: How do I reorganize my bar business to make a pro鍖t?
- 20. Mobile Network Operators across 70 markets Mobile Aggregators to deliver services via short-codes Knowledge for how/when to use: SMS, USSD or Mobile Apps We Provide Access to Distribution Channels
- 21. Video-On-Demand Platform Facebook LIVE Video Streaming Content Management System (CMS) Mobile App Builder We Offer Technology Platforms
- 22. Louise M. Guido CEO M4 Global Partners lguido@m4globalpartners.com USA | Latin America | Middle East | Africa | Asia Let us help you.