Media Convergence.pptx
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Media convergence refers to both the merging of previously distinct media technologies and forms due to digitization and computer networking, as well as an economic strategy where media properties work together using these technologies. It provides benefits like increased access to news and content across different platforms. This has brought changes in how people consume media by overcoming limitations of traditional media and allowing content to be accessed anywhere on portable devices.
Media Convergence.pptx
- 2. Convergence It is the coming together of computing, telecommunications, and media in digital environment. (Pavlik, 2004)
- 3. Media Convergence It is a term that can refer to either: 1. The merging of previously distinct media technologies and media forms due to digitization and computer networking; 2. An economy strategy in which the media properties owned by communications companies employ digitization and computer networking to work together.
- 4. Media convergence is also known as technological convergence
- 5. Media Convergence Benefits Availability of news and good content is the basic advantage of media convergence. It has brought a 360-degree change in the traditional and new world. You have a platform where you can frequently search for target audiences and produce content accordingly.This helps to integrate the audience at the global level.
- 6. Media Convergence Benefits Presently, audiences are also creators.They post on social media and create memes. With this, they attract an audience throughout the world. Media Merging has brought a change in the thoughts of people in consuming media. It has efficiently overcome the limitations of traditional media.
- 7. Different platforms of technology have come up together to form media convergence. New technology is efficiently built to take new past technology. New technology also performs the same task but consumes less time and produces efficient results. One basic example is the convergence of hard copies of books into PDFs and e-books.You can view them whenever you like through your portable devices like mobile phones.
- 8. Some keys points onTechnological Convergence: With new emerging technologies, you can perform your previous task very efficiently in less time.This is what advancement we call in the present world. You are to perform your task in less time, which has improved your tendency to work on a job.
- 10. Essay: 1. What are the major changes brought by Media Convergence? 2. Why is Media Convergence an important aspect of your daily life? 3. How media convergence brought a change in our mind of consuming media?
- 11. MASS MEDIA
- 12. Mass Media Refers to the various ways, especially television, radio, newspapers and magazines, by which information and news are given to large numbers of people.
- 13. MEDIA EFFECTS
- 14. Third PartyTheory People think they are more immune to media influence than others.
- 16. Reciprocal Effect When a person or events gets media attention, it influences the way the person acts or the way the event functions.
- 18. Boomerang Effect Refers to media- induced change that is counter to the desired change.
- 20. CultivationTheory It state media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world.
- 22. Agenda- settingTheory Process whereby the mass media determine what we think and worry about.
- 24. Propaganda Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government ,etc.
- 26. How to spot a Propaganda Distorts and over simplify evidence Shows internal inconsistency after examining facts.
- 28. Self Check: Identification 1. Refers to the various ways, especially television, radio, newspapers and magazines, by which information and news are given to large numbers of people. 2. It is the coming together of computing, telecommunications, and media in digital environment.
- 29. 3.The merging of previously distinct media technologies and media forms due to digitization and computer networking 4. Ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government ,etc.
- 30. 5. It state media exposure, specifically to television, shapes our social reality by giving us a distorted view on the amount of violence and risk in the world. 6. People think they are more immune to media influence than others.
- 31. 7. Process whereby the mass media determine what we think and worry about. 8. Refers to media- induced change that is counter to the desired change.
- 32. 9.When a person or events gets media attention, it influences the way the person acts or the way the event functions 10. An economy strategy in which the media properties owned by communications companies employ digitization and computer networking to work together.
- 33. Answer Key 1. Mass media 2. Convergence 3. Media convergence 4. Propaganda 5. Cultivation theory 6. Third party theory 7. Agenda setting theory 8. Boomerang effect 9. Reciprocal effect 10.Media convergence