1. The document discusses the product life cycles of Nokia and Samsung phones in India from their introduction stages in the late 1990s/early 2000s to the present decline stage.
2. It analyzes the marketing strategies employed by both companies at each stage of the product life cycle, including their pricing, placement, promotion, and evolution of products.
3. The growth rates achieved by Nokia and Samsung at different stages are also compared, showing Samsung growing faster than Nokia during the growth and maturity phases.
Nokia Corporation is a Finland-based multinational company that started as a pulp, rubber, and cable manufacturer in 1865. It launched its first digital handheld GSM phone, the Nokia 1011, in 1992, and saw limited success initially due to low demand and innovation. Models like the Nokia 3310 marked the beginning of Nokia's growth stage as it launched phones without external antennas and with improved features. Nokia launched touchscreen models and dropped phone prices but shifted focus to the Windows operating system and saw decline due to poor product design, changing technologies, and overreliance on brand equity.
The document discusses the product life cycle of Maggi noodles in India. It describes how Nestle launched Maggi noodles in 1982, creating a new instant noodles category. Over time, Maggi grew to dominate the market, enjoying 50% share in the 1990s. To boost sales, Nestle changed the noodles' formulation in 1997, which consumers disliked, forcing Nestle to revert the recipe in 1999. The document also examines why Maggi's atta noodles variant failed and strategies Nestle can adopt to sustain Maggi's brand image.
Nokia was once the dominant player in the mobile phone market but has since experienced a decline. It went through typical phases of a product life cycle, including growth as it launched popular models but then maturity as competitors emerged. Nokia's market share declined significantly as it failed to keep up with the shift to smartphones dominated by Android and iOS. This led Nokia to partner exclusively with Microsoft for its Windows platform, but Windows phones failed to gain traction. As a result, in 2013 Microsoft acquired Nokia's mobile phone business altogether, marking the fall of what was once the top mobile brand.