The document summarizes the development of NOA, the first Croatian smartphone. It was created to be easily used by older people who struggle with modern technology. Key features include large buttons, step-by-step application instructions, and a phone locator tool. The target market is people over 60 years old. NOA competes with Motorola and Nokia Lumia. It is currently sold in Croatia and Southeast Europe, with plans to expand to Western Europe. Last year NOA sold 100,000 phones and made a profit of 240,000 pounds.