![PROFESSION
Potential Job Titles:
Play by play announcer
Radio host
producer
BRAND ARCHETYPE Adventurer,
always willing to try out new things
and openings that are there!
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here](https://image.slidesharecdn.com/pbprojectexploringyourpersonalbrandelijiahlight-230921223241-ea6b0cc3/85/PBprojectexploringyourpersonalbrandElijiahLight-pptx-3-320.jpg)
![[CATEGORY of PEOPLE]
TARGET AUDIENCE
Taylor Monti
Outreach Plan:
Build up my LinkedIn profile and build my portfolio
Connect through LinkedIn or some connections I have
made
I would like to contact her sometime in the near future
before I graduate
PROFILE
PICTURE
Talent recruiter ESPN
Louisa Frahm
Outreach Plan:
Gain skills in behind the scenes operations for TV
studios while here at Full Sail
Connect through LinkedIn or Zip recruiter
Sometime before I graduate
PROFILE
PICTURE
SEO director at ESPN
Chris Brown
Outreach Plan:
Build up my online presence to make myself known
Chris is a family friend of my parents, we went to the
same church when I was growing up, when I was 12 he
took me to tour all of turner sports operations and crew.
After graduation, I consider Chris as a legit option to
help me find employment or a internship.
PROFILE
PICTURE Director of technical
operations of NBA TV](https://image.slidesharecdn.com/pbprojectexploringyourpersonalbrandelijiahlight-230921223241-ea6b0cc3/85/PBprojectexploringyourpersonalbrandElijiahLight-pptx-4-320.jpg)
PBprojectexploringyourpersonalbrandElijiahLight.pptx
- 1. PERSONAL BRAND EXPLORATION Elijiah Light Project & Portfolio I: Week 1 MONTH DAY, YEAR
- 2. My name is Elijiah Light and what drives me is my passion for my craft. Ive been a huge sorts person since I could remember and I would always practice announcing the games since I was a little kid. My drive, passion, hardworking demeanor towards sorts and the state of sportscasting is a purpose that drives me deep within my goals of my identity of the professional world. IDENTITY
- 3. PROFESSION Potential Job Titles: Play by play announcer Radio host producer BRAND ARCHETYPE Adventurer, always willing to try out new things and openings that are there! [BROAD OCCUPATION] for [INDUSTRY/ MARKET] Picture Relevant to Your Industry Goes Here
- 4. [CATEGORY of PEOPLE] TARGET AUDIENCE Taylor Monti Outreach Plan: Build up my LinkedIn profile and build my portfolio Connect through LinkedIn or some connections I have made I would like to contact her sometime in the near future before I graduate PROFILE PICTURE Talent recruiter ESPN Louisa Frahm Outreach Plan: Gain skills in behind the scenes operations for TV studios while here at Full Sail Connect through LinkedIn or Zip recruiter Sometime before I graduate PROFILE PICTURE SEO director at ESPN Chris Brown Outreach Plan: Build up my online presence to make myself known Chris is a family friend of my parents, we went to the same church when I was growing up, when I was 12 he took me to tour all of turner sports operations and crew. After graduation, I consider Chris as a legit option to help me find employment or a internship. PROFILE PICTURE Director of technical operations of NBA TV
- 5. GOALS Short Term: 2025 Find a internship with a local news station. I would like to do the sports section for a local news station. Build my professional portfolio and LinkedIn within the next few months Mid Term:2026 Find a job with that or a different news station. Be the sports anchor for the local news station Use my experience and what I learned from the internship to land a normal full time job with that station or another one. Long Term: 2028 Be a play by play announcer for the Seahawks local radio station. Use my experience over those couple of years to work on my craft and truly become good at sportscasting to land a job with the Seahawks radio station.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Good with technology SOFT HARD Novice / Adept / Expert Ability to use unfamiliar technology Novice / Adept / Expert Passion in my craft Novice / Adept / Expert Adaptability Novice / Adept / Expert Handiness with equipment SOFT HARD Novice / Adept / Expert Ability to work a camera Novice / Adept / Expert Clearly spoken Novice / Adept / Expert Networking skills Novice / Adept / Expert
- 7. I help Sports fans do sports watching and news by keeping them informed on news, or just talk. PROMISE
- 8. CREDENTIALS Work Experience: None at this time Education: High school Cambridge High School Milton, GA Currently taking Bachelors degree for sportscasting at Full Sail university Awards: None at this time Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Joshua Frazier Industry Experience: None as of yet Education: Student at Full Sail University Leadership Experience: Guest service supervisor Skills and Proficiencies: Service quality Customer satisfaction Elijiah Light Overall Online Presence: 96 connections, good built LinkedIn profile with experience, skills, and endorsements. 90/100 HEADSHOT HEADSHOT Industry Experience: None as of yet Education: Student at Full Sail University Leadership Experience: None as of yet Skills and Proficiencies: None as of yet Overall Online Presence: Only 2 connections, my account isnt built and Ive barely gone on it I need to build it and make some connections 50/100
- 10. COMPETITION Chris Brown Noteworthy Experience: Newsroom editor WSB TV Director of operations Turner sports Elijiah Light HEADSHOT HEADSHOT Industry Experience: Education: Bachelors degree, Clark University Skills and Proficiencies: Broadcast Audio Video Overall Online Presence: Good presence, hes been working in the field for years now so he has many endorsements and skills to show other people Industry Experience: None as of yet Education: Student at Full Sail University Leadership Experience: None as of yet Skills and Proficiencies: None as of yet Overall Online Presence: Only 2 connections, my account isnt built and Ive barely gone on it I need to build it and make some connections 50/100
- 11. BRAND POSITION For sports fans who someone who has a passion and drive for sports, I provide a good unbiased and enjoyable experience with my content because I provide a real and good point and logical reasoning behind everything that is sports related in debates and everything else. ELI?
- 12. NETWORKING & MARKETING Industry Events & Organizations Name of event or professional organization Orlando magic game November 14th Name of event or professional organization Atlanta Falcons game December 15th Name of event or professional organization Seattle Seahawks game December 24th Digital Marketing Primary Content: Enjoyable content that all sports fans can listen to or watch and enjoy! Primary Tools: YouTube, Instagram, TikTok every once in a while when I decide to put something out there for people to watch or listen to Website: By building my professional portfolio as I go through school here to put on there and promote. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor Chris Brown I would like to get some good advice and new qualities of sportscasting from him. I would like to contact him as soon as I can Formal Education No college degrees as of yet, graduated high school at Cambridge high school in Milton, GA Technical Skills Good with technology September 2023 Ability to use unfamiliar technology September 2023 Adaptability September 2023 Soft Skills Handiness with equipment November 2023 Passion with my craft September 2023 Networking skills September 2023
- 14. Elijiah Light You know Your frustration with some sportscasters? Well, what I do is extinguish that frustration and anger you have towards some biased announcers or reporters that annoy you. In fact, I can talk to you about my least favorite team for awhile and tell you all the good things about them. e
- 15. REFERENCES https://www.google.com/url?sa=i&url=https%3A%2F%2Fawfulannou ncing.com%2F2016%2Fsportscenter-enjoyable-caught-morning- show-highlights- show.html&psig=AOvVaw1fmMn6fU7cs_4DlQI3qKqg&ust=1693687 486263000&source=images&cd=vfe&opi=89978449&ved=0CA8QjR xqFwoTCMDw8dmjioEDFQAAAAAdAAAAABAE https://www.linkedin.com/in/joshfrazier87/ https://www.linkedin.com/search/results/all/?heroEntityKey=urn%3Al i%3Afsd_profile%3AACoAAAG1Om0Br4QoBC3GLeUM7czFCVRW UrVIjgs&keywords=chris%20brown&origin=ENTITY_SEARCH_HO ME_HISTORY&sid=dLL
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.