More Related Content
What's hot (19)
Similar to Personal brand canvas (20)
Recently uploaded (12)
Personal brand canvas
- 1. PERSONAL BRAND EXPLORATION Ellie Davis#c4217d Project & Portfolio I: Week 3 February 20, 2020
- 2. Ellie Davis is from Fort Wayne, Indiana. From a very young age, she has had a strong passion for broadcasting along with sports and has been working towards turning his interests into her future career which led her to Full Sail University to get a degree in Sportscasting so that she can gain experience and work in the industry following graduation. IDENTITY
- 3. PROFESSION Potential Job Titles: Radio and Television Announcer Producer Broadcast news analysis Maverick Archetype - working to create an environment where I can be fearless and assertive and make my clients feel like they can explore whatever areas they want and that they are empowered and motivated to work. Sportscasting: Sideline Reporting
- 4. DEMOGRAPHICS: 25% Female 35-45 years old, Predominately White and College Educated, Located in middle- America. PSYCHOGRAPHICS: Enjos discussing and broadcasting on sports. College educated, well spoken. Core values of honest, hard work, and dedication to their craft. IDEAL AUDIENCE MEMBERS: Kathleen Kelly (CBS) Jim Brentel (Fox Sports) Steve Craddock, Senior Marketing Manager (Fox Sports) Recruiters & Hiring Managers at Fox Sports, CBS, ESPN TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) Land an entry-level internship with Fox Sports Connect with, and send a follow up to Fox Sports network via LinkedIn by December 31, 2020 with my resume and experience. Mid Term: (2026) Land a production assistant job with Fox Sports. Expand on the internship, turn it into a paid position, where I am getting hands on experience, and hopefully working not only on the side, but being on camera, by December 31, 2026. Long Term: (2035) Work as a sideline reporter for Fox Sports Create a demo reel of free lance work, or any material I can show Fox that I have produced, collect references, and show how much work I have done for the company and why I will be a valuable employee by December 31, 2035.
- 6. SKILLS ANALYSIS Notable Skills & Current Pro鍖ciencies: Notable Skills REQUIRED in TRADE & Current Pro鍖ciencies: Social Media Marketing 80% Adobe Creative Suite 60% Time Management 70% Public Speaking 50% SOFTHARD CRM Software 5% WordPress CMS 5% Professional Writing 30% Public Speaking 60% SOFTHARD
- 7. I want to share what goes on in the storts industusy and give an inside look on what goes on, both inside the locker room and outside, on the court and off the court, through storytelling. PROMISE
- 8. CREDENTIALS Work Experience: Orlando City Soccer Staff (Fan Ambassador) US Tennis Channel (Orlando) Internship Education: SportsCasting, B.S., Full Sail University (Exp. 2021) Awards: Adobe Premiere Certi鍖cation (2019)
- 9. COMPETITION Garrison Alston Industry Experience: Does not include work experience on pro鍖le; assumed to still be in school Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: Orlando City Soccer Fan Ambassador Skills and Pro鍖ciencies: Public Speaking - 3 endorsements Social Media - 5 endorsements Microsoft Of鍖ce - 4 endorsements Eleanore Davis Overall Online Presence: Less than 200 connections, amateur headshot, no articles published, active on social media, URL not yet customized Grade: Average 66/100 Industry Experience: 1 year internship with the US Tennis Channel Education: Current student enrolled in Sportscasting B.S. at Full Sail University Leadership Experience: Multiple leadership roles with school activiites, and the Tennis Channel Orlando City Soccer Fan Ambassador Skills and Pro鍖ciencies: Social Media Marketing - 0 endorsements Adobe Creative Suite - 3 endorsements Public Speaking - 5 endorsements Overall Online Presence: Few connections, projects published online that I have worked on, and or created on my own, active on social media, URL not yet customized. Grade: Average 50/100
- 10. COMPETITION Erin Andrews Industry Experience: Education: Marketing, B.A. Sports & Exercise Management, M.A. Noteworthy Experience: Freelance reporter 2001-2002 2002-2004 Reporter and Host for the Turner South 2004-2012 ESPN Reporter 2012-Present Fox Sports Sideline Reporter Skills and Pro鍖ciencies: Hundreds of endorsements in every category possible Eleanore Davis Overall Online Presence: 500+ connections, polished headshot, detailed pro鍖le summaries, thousands of notable recommendations notable volunteer work Grade: Good, 100 out of 100 Industry Experience: 2 year social media marketing for cattle feed retail store Education: Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: U.S. Marine Corps, multiple leadership roles Skills and Pro鍖ciencies: Social Media Marketing - 87 endorsements Adobe Creative Suite - 65 endorsements Public Speaking - 60 endorsements Overall Online Presence: 500+ connections, banner image customized, professional headshot, detailed summaries throughout pro鍖le with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized Grade: Average, 58 out of 100
- 11. BRAND POSITION Telling stories and communication news with character, honesty, with comedy and accuracy ELEANORE DAVIS
- 12. NETWORKING & MARKETING Industry Events & Organizations Washington Journalism and Media Conference 2018 July, Washington, DC National Association of Student Broadcasters Collegiate Membership | Florida Sector USTA Internship College Program December 2019 | Lake Nona, FL Digital Marketing Primary Content: Youtube Channel, Boogie Boys experience with creating a Vlog with my friends, 1 episode per week. Podcast created, but not posted yet, discussing sports. Primary Tools: Snapchat and Instagram- using both to promote my channel Website: Full Sail digital portfolio site to showcase school work; use my blog to showcase my work
- 13. PROFESSIONAL DEVELOPMENT Mentor Seeking senior-level Broadcasting industry professional, preferably female with 5-10 years of experience, dedicated to working and producing clean content. Formal Education Complete Sportscasting B.S. by expected graduation date in 2020 Technical Skills Adobe Creative Cloud Ceri鍖cations through lynda.com Courses WordPress Essential Training - lynda.com, February 2020 Soft Skills Delivering Presentations with Purpose- lynda.com December 2020 Business Writing Principles - Lynda.com, February 2020 Public Speaking - Lynda.com, January 2020
- 14. Ellie Davis In a very short amount of time, Ive been involving myself in as many opportunities to gain industry experience, social skills, and build a professional reputation within the broadcasting industry. Ive secured internships, volunteer positions, and paid positions, ranging from The US Tennis Channel, Orlando City Soccer and IHeart Radio.
- 15. REFERENCES Quick Search for: broadcasting. (n.d.). Retrieved February 23, 2020, from https://www.onetonline.org/鍖nd/quick? s=broadcasting ESPN. (n.d.). Retrieved February 23, 2020, from https:// www.linkedin.com/ OnAir Personalities Archive. (n.d.). Retrieved February 23, 2020, from https://www.foxsports.com/presspass/fmc_personas_cpt Erin Andrews. (n.d.). Retrieved from https://www.foxsports.com/ presspass/bios/on-air/erin-andrews CBS Sports - News, Live Scores, Schedules, Fantasy Games, Video and more. (n.d.). Retrieved February 23, 2020, from https://www.cbssports.com/