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The document describes various marketing materials and campaigns for a company including brochures on products/services, digital solutions, and packaging. It also discusses company stationery, a St. Patrick's Day campaign involving scratch cards, a Valentine's Day competition, a quarterly company magazine, and a communication board for staff areas. The materials are meant to promote the company, engage customers, and convey important messages to employees.
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- 1. Company Brochures Various informational pieces are presented in a 150mm Square box Product & Services Brochure 24 Page Brochure detailing company's Service & Product offering Online Digital Solutions Guide 12 Page Guide focusing on our unique online ordering platform ODS Innovative Packaging 8 Page advice guide for customers on how to create some innovative packaging
- 2. Company Stationery Letterheads, Complement Slips & Business Cards. All stationery is printed double sided keeping in line with company graphics with bespoke wallpaper icons. This enforces the brand and lends to better association with the company . Simple clean design with company accretions clearly displayed but not taking from other informational content. Bespoke icons created for ways of contact , by phone, email etc.
- 3. St. Patricks Day Campaign Concept The luck of the Irish, as an 100% Irish owned company market our Irishness Objective Win business, met with key prospect accounts. Our databased received personalised St. Patricks day card wishing them luck on St. Patricks Day. Inside the card the receipted received a scratch card where they can scratch and win some prizes, cinema tickets, lunch out , goodie bags, chocolates.
- 4. Valentines Day Campaign Concept Create and interactive competition around valentines day. Customers tell us their worst Valentines Day experience and the winner won a meal for two on us. Objective Update data base, engage with the customers, create contacts win business Ezine mailer was sent out to data base, also a posted mailer with a small box of chocolates as a gift to our top 50 customers. The ezine, and card all gave details on how to enter the completion.
- 5. Company Magazine Concept To create a quarterly magazine primarily containing informative information about our company and our services. Also adding value to the magazine with articles of interest to our clients. Each issue would focus on a key element of our business and also have a free item for our clients use. Our DI Mag promotea our business focusing on certain services during the year. Add credibility to the business by demonstration our level of product knowledge and expertise within our company. Our mag is disturbed each quarter to key account customers, prospect customers and as a giveaway piece at various events and customer meetings.
- 6. Communication Board Concept To move away from traditional boards the concept was to have a colourful quirky platform that was fun to review and not too imposing in staff areas. Objective To support all online communication and convey important communication messages e.g. current projects, objectives, social events, goals and key focuses of the company. All elements of the board can be updated as its a dry wipe able surface and elements of the board can have posters / planners affixed to it.