PR and Social - Increasing Interdependency
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This document discusses the increasing interdependency between public relations and social media. It defines public relations and social media, noting how PR strategies have evolved to incorporate more social media approaches. Traditional and new media are still both important. The goal of PR is discussed as well as hosting conversations, real-time PR and customer service, working with bloggers, and taking a mixed approach using various strategies and platforms.
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PR and Social - Increasing Interdependency
- 1. Beginner track: PR & SOCIAL INCREASING INTERDEPENDENCY
- 2. Hi, there. Im Nicole Ravlin from PMG Public Relations. nicole@PeopleMakingGood.com @pmgNicole 息 pmg public relations 2012
- 3. Public Relations is 息 pmg public relations 2012
- 4. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. As defined by the Public Relations Society of America (PRSA) 息 pmg public relations 2012
- 5. Social Media is 息 pmg public relations 2012
- 6. Forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) As defined by Merriam-Webster 息 pmg public relations 2012
- 7. PR used to look like this 息 pmg public relations 2012
- 8. Today its more like this 息 pmg public relations 2012
- 9. Whats your strategy? 息 pmg public relations 2012
- 10. 息 pmg public relations 2012
- 11. 息 pmg public relations 2012
- 12. What is the GOAL? 息 pmg public relations 2012
- 13. Dont discount TRADITIONAL media. 息 pmg public relations 2012
- 14. Host the conversation 息 pmg public relations 2012
- 15. Real time PR and customer service 息 pmg public relations 2012
- 16. Bloggers = 息 pmg public relations 2012
- 17. 息 pmg public relations 2012
- 18. Understand the worth of the blogger, just like you would weight a media outlet. 息 pmg public relations 2012
- 19. Conversation and good PR can happen easily within a blogs comment section. This is an under used arena. 息 pmg public relations 2012
- 20. Its all about the REVENUE 息 pmg public relations 2012
- 21. B+B: Work with bloggers in ways that can be meaningful to the brand and the blog 息 pmg public relations 2012
- 22. Good PR takes a mix of approaches. 息 pmg public relations 2012
- 23. thanks for your time. nicole@PeopleMakingGood.com @pmgNicole 息 pmg public relations 2012