Customer engagement in pharmaceutical communicationQAP INT
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The document discusses components of an effective sales enablement solution, including real-time information, connectivity, and a good user experience. It also discusses using customer insights to increase engagement digitally through a cost-effective strategy that combines traditional and digital approaches. The document promotes an eDetailing cloud product called eWizard that allows brand and product managers to create and share content like presentations with no programming skills needed in around 2-3 hours of creation time and 30 minutes of editing on average.
舒 仗亠于亶 于亰亞仍磲, 仄舒从亠亳仆亞 仗仂亟从仂于 仂亞舒仆亳亠仆仆仄亳 从仂仄仄仆亳从舒亳仂仆仆仄亳 于仂亰仄仂亢仆仂礆亳 亟仂仍亢亠仆 于仂亟亳 从 仂从亠 仗仂亟舒亢. 丐舒亟亳亳仂仆仆仂, 亞仂于仂 仂 舒从亳 从舒亠亞仂亳, 仄仆仂亞亳亠 亳仄亠ム 于 于亳亟 舒弍舒从 亳 舒仍从仂亞仂仍. 亟仆舒从仂, 仗仂仄仂亠于 亳亠, 舒仆仂于亳 仗仂仆仆仂, 仂 亳 舒仄舒亠于亳从舒, 亳 仄仆仂亞亳亠 从舒亠亞仂亳亳 仗仂亟从仂于 仗亳舒仆亳, 亳 亠舒 亳仆舒仆仂于 仍亞, 舒仆仂于 于亠 弍仂仍亠亠 亳 弍仂仍亠亠 亠亞仍亳亠仄仄亳. 仆亳 亟仂从仍舒亟舒 亟仍 亠亶 丿从仂仍 仂仄仄仆亳从舒亳亶 仂亟亠亢舒 仂于亠 仆舒 仄仆仂亞亳亠 仆舒仆亠 于仂仗仂 亳亰 仂亶 仂弍仍舒亳.
From the first sight, marketing of regulated products is usually limited to point of sales only. Traditionally, when referring to products with limited marketing communication freedoms, one thinks about tobacco and alcohol. While looking a bit wider to the world out there, more and more industries become regulated. These include pharma, many of food categories, financial services etc. This presentation delivered at Higer School of Communication in Kyiv, Ukraine addresses some of the emerging issues associated with this topic.
In Russian: The Digital Metamorphosis of the Pharma Industry Len Starnes
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Russian translation of a presentation first given at the Pharma Digital Marketing Summit, Istanbul, February 2012. This translation was made possible by the kind and generous help of Oxana Kolosova, Managing Partner of iVrach: www.ivrach.com.