The document discusses applying UX strategy and assessing a company's UX maturity level. It defines three levels of UX maturity - operational, tactical, and strategic - and describes how deeply designers become engaged in product development at each level. The document also stresses that a company's own maturity must be sufficient to support UX strategy. It provides a framework for assessing a company's resources, processes, and priorities to understand its "UX environment" and determine where improvements may be needed to successfully implement a UX strategy.
The document discusses applying UX strategy and assessing a company's UX maturity level. It defines three levels of UX maturity - operational, tactical, and strategic - and describes how deeply designers become engaged in product development at each level. The document also stresses that a company's own maturity must be sufficient to support UX strategy. It provides a framework for assessing a company's resources, processes, and priorities to understand its "UX environment" and determine where improvements may be needed to successfully implement a UX strategy.