This document discusses how the media product portrays jazz fans and particular social groups. It represents jazz fans as enthusiastic supporters of an unconventional music genre. The theme uses black and white colors to portray fans as elegant and sophisticated. Jazz fans are depicted as willing to pay for live performances and dress up for shows. The ethnicity of early jazz artists, including African Americans, is represented through stylistic choices that reference traditional jazz attire like suits. Feedback notes both positive portrayal of jazz as formal but also could improve diversity and inclusion of female artists. Research into jazz audiences informed the targeting of niche but dedicated fans.