Readership profile
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Kyle McGarvey has a readership that is 69% male, 31% female, with an average age of 24. 52% of readers work full time, 29% are still studying, and 65% fall within the ABC1 socioeconomic groups. The magazine has a circulation of 40,948 and reaches 369,000 readers across digital platforms. Beat is a British music magazine focused on rap and hip-hop. It was launched in 2013 with a weekly publication schedule. The target audience is males aged 15-20, who make up 44.4% of the readership. The magazine features new and trending hip-hop artists to attract fans of those musicians. XXL Magazine has a readership that
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NME magazine has a readership of 369,000 people, with 65% falling into the ABC1 socioeconomic group. The average reader is 24 years old, with 52% working full-time and 29% still studying. Males make up 69% of readers.
Beat magazine focuses on hip hop/rap artists and their fans. It has a weekly circulation of 40,948 and targets males aged 15-20, who make up 44.4% of readers. The average reader age is 18.
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本資料は、2014年冬に学会にて発表した、「ブリーフセラピーの手法をサービスデザインに応用した産業連携事例」を公開用に改訂したものです。日本の业种别スマホアプリ事例50冲スマートフォンアプリ贰齿笔翱2013资料
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My chosen magazine of inspiration is NME (New Musical Express) magazine. NME is published by International Business Times (IBT) Media.
Some key facts about NME's target readership from IBT Media's website:
- Circulation: NME has a circulation of approximately 30,000 copies per week.
- Demographics: 73% of readers are male, with an average age of 26. The target readership skews young, between the ages of 16-30.
- Socio-economic group: Based on the magazine's relatively low price point (around ?3.50 per issue) and focus on indie/alternative music scenes, the target readership would fall largely into the C1 and CReadership profile
- 2. NME READERSHIP PROFILE MALE 69% FEMALE 31% AVERAGE AGE 24 WORKING FULL TIME 52% WORKING PART TIME 7% STILL STUDYING 29% ABC1 65% CIRCULATION: 40,948 READERSHIP: 369,000 ABCe UNIQUE USERS: 4,454,983 VIBE
- 3. Price……………….....................?2.50 Frequency………………………….Weekly Male Readers……………………..44.4% Female Readers………………….55.6% Launch Date……………………….30/3/2013 Average Age……………………….18 Genre…………………………………Rap/ Hip-Hop Target Audience…………………Male 15-20 BEAT Beat is a British Magazine based upon the aspect of hip/hop and features new and up to date artists who have a large fan base and therefore people who take interest in these people will be attracted to this product.
- 4. XXL MAGAZINE GENDER Male: 78%Female: 22% INCOME Median: $47,007 Average: $56,571 ETHNICITY* African-American: 67%Caucasian/White: 18%Hispanic/Latino: 19% Asian: 1% *Exceeds 100%, reflecting mixed Median Age: 27 Average Age:29 XXL MAGAZINE