RachelFyffeRussell_2016SalesResume2
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Rachel Fyffe Russell is a senior level sales and business development director with over 20 years of experience in sales, account management, and new business development. She has a proven track record of growing companies and increasing sales through identifying new market opportunities and technologies. Most recently, she worked at Fat Box Inc. where she led company growth and increased sales by 40% through prospecting new clients and maintaining key customer relationships.
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RachelFyffeRussell_2016SalesResume2
- 1. RACHEL FYFFE RUSSELL (949) 424-4742 rachelfyfferussell@gmail.com linkedin.com/in/rachelfatbox An effective senior level sales and new business development director skilled and knowledgeable in all aspects of sales, account, client, and project management. Proven ability to identify and capitalize on emerging industry trends, market opportunities and technologies. PROFESSIONAL EXPERIENCE FAT BOX INC. Laguna Beach, CA BUSINESS DEVELOPMENT SENIOR DIRECTOR JANUARY 2008 – JULY 2016 • Drove lead generation, selling video, animation, and digital media services, proposal and project scope development, contract negotiations and closing the deal for such clients as: Siemens, HomeGoods, Neutrogena, Autodesk, Cisco, Allergan, and St. Jude Medical. • Led company growth pulling in the largest multiple project deal of $500,000 with a Fortune 500 company. • Managed and maintained customer base while penetrating new market opportunities and generating a 40% increase in sales. • Prospected new business opportunities with companies regionally, nationally and internationally. Responsible for gaining and renewing approved vendor contracts with such clients as: Abbott, Oracle and Ross Stores. • Developed strategic partnerships with clients, vendors, suppliers and talent to optimize creative and production results. FAT BOX INC. Redwood City, CA SALES & COMMUNICATIONS MANAGER MAY 2000 – DECEMBER 2008 • Analyzed and evaluated environment to understand and further develop client needs to develop and approve project scope, creative briefs, proposals, contract negotiations and project management. • Supervised and trained a sales team of 8 Executive Producers on how to prospect, cold call and present the various services the company offers to clients within every vertical of business. • Achieved 100% of $1,000,000 revenue goal from January 1998 – January 2007. • Communicated and managed all individuals and teams throughout the production process to ensure the company’s brand positioning, narrative and voice were articulated through digital media. FAT BOX, INC. Redwood City, CA EXECUTIVE PRODUCER/PRODUCER JANUARY 1995 – MAY 2000 • Managed daily operations of staff across sales, marketing, business development, production and strategic planning. Produced videos for clients covering every vertical of business: high-tech, healthcare, consumer, entertainment, travel and leisure. • Served as an internal and external spokesperson for the company as an experienced presenter for the company and sales leader in the company. Met with such clients as The Gap, Cepheid, and Petsmart to discuss production services, creative, budget, define project scope and the details needed to get the production done. • Produced numerous video productions live action and animations. Responsible to hire, coordinate and work with talent, storyboard artist, scriptwriter, location scout, crew, gather permits, craft services, wardrobe, animators, editors and client. STRENGTHS: • Highly motivated, effective manager, proficient in Microsoft Office, PowerPoint, Adobe Creative Suite, knowledge of Salesforce, hunter mentality with a competitive spirit, self-starter, entrepreneurial, organized, excellent at multitasking, attentive to detail, creative thinker, thrives in a fast-paced environment, professional, positive attitude, and a relationship-builder. • End-to-End management of projects from start to finish, managed different teams across the organization – sales & marketing, writers/research, creative teams, producers/directors, cinematographers, editors, animators, on-camera, voice talent, and client relationships. PRIOR EMPLOYMENT EXPERIENCE INCLUDES: • Sales and Business Development Executive roles within the magazine/publication industry and Home & Garden tradeshow management industry. EDUCATION: UNIVERSITY OF THE PACIFIC Stockton, CA – Bachelor of Arts, Communications