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The Design of the

This graduation project provides an answer to the question:
What user experience should be offered to the participants at what
                                                                                                                                                        Ideal Experience
   moment in the entire suborbital space鍖ight experience?
                                                                                                                                                                                                           of a
by defining a moment and designing the experience that                                                                                                            Commercial
should be offered at that moment
                                                                                                                                                                     Suborbital
                                                                                                                                                                    Spaceflight



Analysis
                                             what impressions these events and        Desired material- and social interaction                                                                       With the case of
Although the suborbital space鍖ights
                                                                                                                                                                                                      Virgin Galactic
will have a lot of similarities with other   occurrences have on the space鍖ight       qualities are listed and with an
industries e.g. human space鍖ight,            participants different emotions are      interaction metaphor product concepts
theme parks and VIP aviation, as a           chosen to supplement the scenarios.      are designed. Their speci鍖c
whole it is a totally new experience.        The moment for which an user           functionality provide and enable the
Because of this a space鍖ight ticket          experience should be offered is de鍖ned   ideal experience.
holds more than just the actual            as the actual space鍖ight.
space鍖ight, this also means that
space鍖ight companies should not
                                                                                      Ideal Experience
                                                                                      The designed ideal experience of the
presume that space鍖ight participants
will automatically be satis鍖ed if the
                                             the actual space鍖ight                    actual space鍖ight allows the 6
experience is basically just the activity.                                            space鍖ight participants to enjoy two
                                                                                      different activities, looking outside and
As there is no suborbital space鍖ight                                                  playing in zero-g, within one cabin.
with commercial participants to gain                                                  They feel secure and alert, as the
experience from, the context is              Concept                                  procedures feel like one smooth 鍖ow of
unknown.                                     In the concept phase the user            events so they can they immerse
                                             experience that should be offered        themselves in the experience without
                                             during the actual space鍖ight is          being distracted.
Context                                      constructed. A vision is created that
In the context phase of this project the     addresses the desired surroundings,
suborbital space鍖ights offered by
Virgin Galactic are taken as a case to
                                             activities and emotions during the
                                             actual space鍖ight, this vision states:
                                                                                       one smooth 鍖ow
focus on. The future context of the
entire space鍖ight experience, starting
with thinking of buying a ticket and       " I want the space鍖ight
ending with the reunion, is                participants to feel secure and
represented as an Experience Flow.           alert, they immerse themselves                                                       Report by ! !    !   Jefta Bade
In the Experience Flow all the               in the experience without being                                                      Date:" "   "   "     10 December 2010
events and activities a space鍖ight           distracted by the procedures."                                                       Student number:"     1158635
participant will experience are written                                                                                           Master:" " "   "     IPD
down in individual scenarios. To know
                                                                                                                                  Supervisors:!!   !   Prof. Dr. Peter Vink and Ger Bruens

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Samenvatting Afstudeer Onderwerp Jefta Bade

  • 1. The Design of the This graduation project provides an answer to the question: What user experience should be offered to the participants at what Ideal Experience moment in the entire suborbital space鍖ight experience? of a by defining a moment and designing the experience that Commercial should be offered at that moment Suborbital Spaceflight Analysis what impressions these events and Desired material- and social interaction With the case of Although the suborbital space鍖ights Virgin Galactic will have a lot of similarities with other occurrences have on the space鍖ight qualities are listed and with an industries e.g. human space鍖ight, participants different emotions are interaction metaphor product concepts theme parks and VIP aviation, as a chosen to supplement the scenarios. are designed. Their speci鍖c whole it is a totally new experience. The moment for which an user functionality provide and enable the Because of this a space鍖ight ticket experience should be offered is de鍖ned ideal experience. holds more than just the actual as the actual space鍖ight. space鍖ight, this also means that space鍖ight companies should not Ideal Experience The designed ideal experience of the presume that space鍖ight participants will automatically be satis鍖ed if the the actual space鍖ight actual space鍖ight allows the 6 experience is basically just the activity. space鍖ight participants to enjoy two different activities, looking outside and As there is no suborbital space鍖ight playing in zero-g, within one cabin. with commercial participants to gain They feel secure and alert, as the experience from, the context is Concept procedures feel like one smooth 鍖ow of unknown. In the concept phase the user events so they can they immerse experience that should be offered themselves in the experience without during the actual space鍖ight is being distracted. Context constructed. A vision is created that In the context phase of this project the addresses the desired surroundings, suborbital space鍖ights offered by Virgin Galactic are taken as a case to activities and emotions during the actual space鍖ight, this vision states: one smooth 鍖ow focus on. The future context of the entire space鍖ight experience, starting with thinking of buying a ticket and " I want the space鍖ight ending with the reunion, is participants to feel secure and represented as an Experience Flow. alert, they immerse themselves Report by ! ! ! Jefta Bade In the Experience Flow all the in the experience without being Date:" " " " 10 December 2010 events and activities a space鍖ight distracted by the procedures." Student number:" 1158635 participant will experience are written Master:" " " " IPD down in individual scenarios. To know Supervisors:!! ! Prof. Dr. Peter Vink and Ger Bruens