The sales representative is responsible for achieving maximum sales, growth, and new customers within their assigned territory. They promote and sell the company's products and services through relationship-building with both existing and prospective customers. Key responsibilities include establishing and maintaining business relationships; making sales calls and presentations; developing proposals; resolving customer issues; and providing reports on customer needs, competition, and potential for new offerings. The sales representative must have experience in the relevant industry, problem-solving skills, and strong communication abilities.