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Curriculum Vitae Sayed Afifi
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PERSONAL INFORMATION Sayed Afifi
Um Al Qura Street, Makkah, Saudi Arabia
Replace with telephone number 050 412 5463
sayed_afifi@hotmail.com
www.linkedin.com Sayed Afifi
Facebook facebook.com/sayed.afifi.1238?fref=ts
Sex Male | Date of birth 15/06/1958 | Nationality Egyptian
WORK EXPERIENCE
CAREER OBJECTIVE
To obtain a top management position to lead a group of hotels towards sustainable growth,
development while utilizing my vast experiences, share my vision with the Developer, and working
team to achieve a significant success.
Competent, diligent & result oriented professional, offering over 32 years of experience in Hospitality &
Tourism Industry as Client Relationship Management, Business Planning, Budget Management,
Market Research and Strategic Planning.
[ Nov, 2014 till Now ] Regional General Manager – Saudi Arabia
Middle East Regional Operations & Development Office, Swiss-Belhotel International
▪ Set district and regional goals.
▪ Participate in operations planning and business development.
▪ Develop annual budget and capital expenditure plans.
▪ Provide support and guidance to hotels within Saudi Arabia to maximize revenue and implement
profit improvement strategies.
▪ Maximize revenue through the Yield Management and inventory control systems.
▪ Inspect hotels to gather information and monitor surroundings and decide what needs to be done.
▪ Promote the objectives, vision and core of “Swiss-belHotel International”.
▪ Participate in the recruitment of leadership positions for hotels and properties within their
area/territory.
▪ Ensure consistent communication with reporting General Managers for all hotel and property
operations.
▪ Develop and follow up on action plans with reporting General Managers to address areas of
concern.
▪ Leverage relationships and resources with area hotels, owners, regional, and corporate offices.
▪ Maintain effective communication with owners.
▪ Participate in community affairs and events while maintaining a positive public image for the hotels
and “Swiss-belHotel International”.
▪ Represent “Swiss-belHotel International” to hotel owners or brand officials when required.
▪ Communicate with other managers to plan large events. May negotiate with managers about whose
staff will help with projects.
▪ Perform hands-on duties as needed to deliver guest services.
▪ Motivates and gives direction to all employees.
▪ Ensures that employee related issues are resolved in a manner consistent with company policies.
▪ Mentors and develops Assistant General Manager; provides learning opportunities by assigning new
tasks in all General Management responsibilities; evaluates Assistant General Manager’s strengths
and weaknesses and provides training and on the job tasks to prepare Assistant General Manager
for General Manager opportunities.
▪ Assist with the implementation any company initiatives.
Business or sector Hospitality [ http://www.swiss-belhotel.com/en/ ]

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[ Mar, 2013 till Oct, 2014 ] Deputy Chairman GCC
Saudi Norgeh Hotels Group – GCC
▪ Responsible for pre-opening and successful hotel opening including budgeting, human resources,
contractor/supplier liaison, owner and management company relations.
▪ Great market positioning locally and all over GCC.
▪ Secure the first year of operation achieving hotels targets.
▪ Successful establishment & implementation of sales, marketing & promotional strategy resulting in
high occupancies and positive reputation in GCC market.
▪ Analyzed all revenue centers and areas with negative results were closed or outsourced.
▪ Responsible for the Multi Unit management and development of Hotels & Resorts in Saudi Arabia,
UAE & Turkey.
▪ Market leader in Occupancy and Rate, with recognition of being the most preferred dining venue and
caterer in the city.
▪ Restructured hotels pricing to be in line with 5* hotels in the city.
▪ Provided valued expertise on building and design.
▪ Designed the structure for operations and sales & marketing.
▪ Responsible for the selection of the General Managers and relationship with owners.
▪ Created a central sales office for the all Hotels.
Business or sector Hospitality [ http://norgeh.com/ ]
[ Jan, 2012 till Feb, 2013 ] General Manager
Obaer Hotel Olaya, Riyadh – Saudi Arabia
▪ Planning and organising accommodation, catering and other hotel services;
▪ Promoting and marketing the business;
▪ Managing budgets and financial plans as well as controlling expenditure;
▪ Maintaining statistical and financial records;
▪ Setting and achieving sales and profit targets;
▪ Analysing sales figures and devising marketing and revenue management strategies;
▪ Recruiting, training and monitoring staff;
▪ Planning work schedules for individuals and teams;
▪ Dealing with guest complaints and comments;
▪ Addressing problems and troubleshooting;
▪ Ensuring events and conferences run smoothly;
▪ Supervising maintenance, supplies, renovations and furnishings;
▪ Ensuring security is effective;
▪ Ensuring compliance with licensing laws, health and safety and other statutory regulations.
Business or sector Hospitality [ http://www.obaer.com/ ]
[ Jan, 2008 till Dec, 2011 ] General Manager
Golden Tulip Al-Nasiriah Hotel, Riyadh – Saudi Arabia
▪ Develop effective short and long term strategies.
▪ Using hotel resources to maximize guests’ satisfaction & optimize revenues.
▪ Representing the hotel in the market place ant develop relationships with key accounts.
▪ Analysing statistical information and drawing conclusions from it.
▪ Developing and implementing staff training programs.
▪ Continuously developing the hotels brand.
▪ Attending tourism trade fairs and exhibitions.
▪ Providing the hotel owners with regular reports on the hotels operating objectives and fiscal
performance.
▪ Aggressively managing all the independent revenue and expense areas to ensure profitability.
▪ Conduct disciplinary actions against staff, including terminations.
▪ Accurately forecasting revenues/expenses.
Business or sector Hospitality [ http://www.goldentulipalnasiriah.com/ ]

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Tulip Inn Andalusia Hotel, Al khobar – Saudi Arabia
▪ Manage the planning and preparation of capital and operating budgets.
▪ Monitor and oversee all operational areas of a hotel.
▪ Ensuring that all hotel departments are profitable.
▪ Driving the sales culture in the hotel through active involvement in the sales process.
▪ Maintaining a positive, cooperative work environment between hotel staff and management.
▪ Making sure that there is a lobby presence at all times with staff greeting and meeting with guests.
▪ Carrying out daily Inspections of the Front of House, Back Office areas and guest rooms.
▪ Overseeing wedding functions, banquets and parties.
▪ Safeguarding the health and safety of all guests whilst they are at the hotel.
▪ Ensuring the smooth check in and out of guests.
▪ Always looking to expand the hotel’s revenue stream, whilst maintaining & developing its core
business base.
▪ Regularly coming up with new and effective ways of generating more business for the hotel.
▪ Undertaking meeting with suppliers and negotiating prices with them.
Business or sector Hospitality [ http://www.tulipinnalkhobar.com/ ]
Olaya House Hotel & Al Yamamah Resort, Riyadh – Saudi Arabia
▪ Develop and implement a Business Plan.
▪ Direct Revenue Management for the hotel & the resort and work closely with its brand, owners, and
the corporate team.
▪ Grow the operational efficiency and effectiveness of the hotel and the resort.
▪ Develop and direct a team to make the hotel and the resort successful.
▪ Build relationships with local tourism organizations, local businesses, and General Managers.
▪ Utilize company reporting systems to include:
Daily/weekly/monthly activities
Time clock procedures
Labour performance reports
Accounts payable
Forecasting
▪ Administer various human resources processes such as orientation and training, recruitment and
selection, recognition and reward programs, safety management, performance evaluations.
▪ Understand and uphold operational standards and guest satisfaction ratings.
▪ Understand and uphold all Portfolio Hotels & Resorts' training requirements.
▪ Oversee all financial practices.
▪ Adhere to and communicate budget requirements and restrictions.
▪ Control all operational and departmental expenses.
▪ Oversee all sales and marketing functions.
▪ Maintain on-going communication with all sales staff.
▪ Utilize web marketing initiatives and internet distribution channels.
▪ Continuously source new business streams.
▪ Attend sales calls with DOS and initiate and maintain relationships with key guests and accounts.
Business or sector Hospitality [ http://www.gtandalusia.com/ ]
[http://www.gtandalusia.com/yamama/yamamaresort.htm ]

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[ Jan, 1999 till Dec, 1999 ] Regional Director of Sales & Marketing
Alhokair Group [ Hotel Division ] – Saudi Arabia
▪ Supervise, administer and ensure timely completion of all activities of the Sales Department.
▪ Develop a full working knowledge of the operations of the hotel, including Food and Beverage,
Guest Services and Reservations.
▪ Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and
adherence to those policies by the sales team.
▪ Develop and maintain market awareness to ensure ability to predict revenue opportunities and set
proactive strategies.
▪ Operate the Sales Department within established sales expense budget.
▪ Coordinate group, transient and catering bookings to maximize profits.
▪ Initiate and follow up on leads.
▪ Maintain and participate in an active sales solicitation program.
▪ Administer training in the Sales and Catering departments, according to the Hotel standards.
▪ Assist in the preparation of required reports in a timely manner.
▪ Coordinate preparation of the annual revenue budget.
▪ Coordinate preparation of the annual Marketing Plan.
Business or sector Hospitality [ http://www.alhokair.com/Group/English/Home ]
[ Jan, 1998 till Dec, 1998 ] General Manager – F&B Manager
Al Ansar Hotel, Medina – Saudi Arabia
▪ Preparing annual budget that accurately reflects the hotel's business plan.
▪ Creating local and national marketing plans and pricing strategies.
▪ Coordinating all hotel advertising, public relations, and promotional programs.
▪ Regularly inspecting the hotel rooms, exterior and kitchen area and etc.
▪ Managing basic accounting procedures, invoicing, credit card payments and cash operations.
▪ Manage all F&B and day-to-day operations within budgeted guidelines and to the highest standards.
▪ Preserve excellent levels of internal and external customer service.
▪ Identify customers’ needs and respond proactively to all of their concerns.
▪ Comply with all health and safety regulations.
Business or sector Hospitality
Golden Tulip Andalusia Suits Hotel, Riyadh – Saudi Arabia
[ Jan, 1992 till Dec, 1995 ] Director of Sales & Marketing
Al Andalusia Hotel, Riyadh – Saudi Arabia
[ Jan, 1985 till Dec, 1991 ] Sales Executive
Sheraton Hotel & Resort, Cairo – Egypt
Business or sector Hospitality [ http://www.starwoodhotels.com/ ]
[ Jan, 1983 till Dec, 1984 ] Front Office Manager
Red Sea Palace Hotel, Jeddah – Saudi Arabia
Business or sector Hospitality [ http://redseapalace.com/ ]

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EDUCATIONAND TRAINING
PERSONAL SKILLS
[ Jan, 1980 till Dec, 1982 ] Receptionist
Le Méridien, Jeddah – Saudi Arabia
Business or sector Hospitality [ http://www.lemeridien-jeddah.com/ ]
[ Jan, 1979 till Dec, 1979 ] Captain
Holiday Inn, Cairo – Egypt
Business or sector Hospitality [ http://www.ihg.com/holidayinn/hotels/us/en/cairo/croeg/hoteldetail ]
[ Jan, 1978 till Dec, 1978 ] Captain
Le Méridien Pyramids Hotel & Spa, Cairo – Egypt
Business or sector Hospitality [ http://www.lemeridien-pyramids.com/ ]
[ 1980 ] Graduated Faculty of Commerce of Ain Shams university – Egypt
▪ General Manager’s Course, Golden Tulip - Saudi Arabia.
▪ Business School - Amsterdam, Netherlands.
▪ Course in Advertising Campaign - Chamber of Commerce, Saudi Arabia.
▪ Course in Marketing Plan with Golden Tulip Worldwide - Saudi Arabia.
▪ Course in Pro-active Service and Sales with Golden Tulip Worldwide - Saudi Arabia.
▪ Training of Basic and Essential Skills of Sales and Marketing - Saudi Arabia.
▪ Customer Service - Saudi Arabia.
▪ Selling Skills - Saudi Arabia.
Mother tongue(s) Arabic
Other language(s) UNDERSTANDING SPEAKING WRITING
Listening Reading Spoken interaction Spoken production
English Fluent Fluent Fluent Fluent Fluent
French Good Good Good Good Good
Communication skills
▪ Good communication skills gained through my experience as Director of Sales & Marketing.
▪ Exceptional listener and communicator who effectively conveys information verbally and in writing.
Organisational / managerial skills
▪ Group Leadership (currently responsible for a team of more than 200 employees).
▪ Able to meet deadlines, plan and schedule tasks, etc.
▪ Decision Making.
▪ Creative Thinking.

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ANNEXES
Job-related skills
▪ Good command of opening hotels, gained through my experience at the opening of Golden Tulip Al-
Nasiriah and Swiss-belcourt Granada, Riyadh.
Computer skills
▪ Good command of Operating Systems.
▪ Good command of Microsoft Office™ tools, as well as skills in internet navigation, social media sites
and email systems.
Other skills
▪ Football.
▪ Swimming.
Driving licence
▪ Driver Licence of Saudi Arabia.
▪ Driver Licence of Egypt.
▪ Copies of degrees and qualifications;
▪ Testimonial of employment or work placement.

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Sayed Afifi CV

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