This is the material for Gartner Summit 2018 -Customer Experience- on Feb 20, 2018 as sponsor session from Microsoft in Tokyo Shinagawa.
This Session covers innovative customer experience in the future using Azure AI, Cognitive Services, and other Azure technologies.
1. Research is a way to understand problems and issues that are not already understood. It does not provide solutions on its own and requires additional thinking skills.
2. Different types of research are suitable for different phases of a service improvement process. Qualitative research is generally used to identify the causes of problems, while quantitative research is used to identify the initial problems. Qualitative research is also used to verify potential solutions.
3. Matching the appropriate research method to the correct phase leads to better ideas, solutions, and outcomes.