Shrikanth_Marketing
- 1. Curriculum Vitae Shrikanth N Mob: +91-9900402578 E-mail: shrikanth.uni@gmail.com ObjectivesObjectives To build a successful career as a marketing professional in order to utilize my administrative, marketing, and interpersonal skills with accuracy and efficiency while maintaining a motivated, productive, and goal oriented environment for the entire professional team on board while maintaining extensive customer loyalty. Professional SynopsisProfessional Synopsis Current Company : Atria Convergence Technologies Pvt. Ltd. Current Designation : Assistant Manager - Marketing (October-1-2015 till date) : Senior Executive Marketing (April-1-2014 to June-30-2015) Joined as : Executive Marketing (August-6-2012 to March-31-2014) Previous Company : Coffee Day Hotels and Resort Pvt. Ltd. Position : Management Trainee Duration : Sep-14 -2011 to April-14-2012 Professional ExperienceProfessional Experience Experienced Marketing Professional with an incomparable ability to prioritize and carry out multiple marketing initiatives across different locations and deadlines concurrently. Unmatchable organizational, time management and interpersonal skills. Atria Convergence Technologies August 2012 till date Designation: Assistant Manager Marketing
- 2. Reporting to: Assistant General Manager - Marketing Handling a 1000 Cr Brand Atria Convergence Technologies Pvt. Ltd at a group level to ensure overall volume growth across geography as per the brand strategy. Detailed Roles and Responsibilities: Networking: To perform frequent and effective networking with a variety of business partners. Building strong, lasting relationships with vendors and other key people in the organization. Linking between suppliers, distributors and company clients. Campaign Leadership: Organizing shows, marketing events and launch events at various places of the country. Closely monitoring on the BTL execution as per the quality measures set by the top management. Creating a proper ambience in the new offices as per the brand guide lines. Discover and develop opportunities for marketing that involve advertising on the Internet, regional/national as well as specialist publications. Manage the production of marketing materials. Attending and organizing company-related exhibitions, sales, promotional events, market launch events, product launch events and others. Secure sponsorships and assist in creating and actualizing publicity and marketing plans in both BTL & ATL activities. Participating in delivery of approved marketing strategies Effectively contribute to long- term strategies. Research & Analysis: Organize marketing research to implement brand awareness. Conduct customer surveys to analyze the demands of the market. Analyze product and market pricings on a regular basis. Track the activities of the companys competitors Motivate to gain sustained knowledge of competitor activity. Vendor Management: To work closely with Purchase team on the vendor finalization process and ensuring the PO is released on time. To ensure optimal quality, cost, timely delivery, payment of material as per the agreed terms is achieved. To ensure regular audits are completed at proper intervals on materials quality and execution of work.
- 3. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Collaboration with Creative and Media Agencies: Assisted the Marketing Head in selection of design agencies for creative communication, media activities and outdoor activities. Writing briefs to agencies for various design tasks and collaborate with them for timely delivery of projects. Worked in close collaboration with the creative agencies for various design jobs, finalizing positioning and storyboard, making of the TVC etc. Evaluated and finalized the media plan for ACT Fibernet in South involving different mediums Outdoor and print. Coordinating with Media agency on a regular basis for different jobs media planning, competition analysis, planning BTL activities etc. New Initiatives: BTL Activities Newspaper Insert, Door to Door Medium, Customized No Parking Boards, Tea Cup Branding, etc. Road Shows, Mall Activation, Corporate Park activity, College Activation, etc Developed a marketing manual covering key concepts and SOPs for key activities of Marketing department of ACT Fibernet as a tool and reference for new team members and Regional marketing resources Benchmarking best practices across different regions to create a knowledge sharing base Covering - costs of signage, vendor database, regional schemes undertaken and their response etc. Competitive Analysis: Prepared a comprehensive competitor analysis report which was presented to the marketing head and the COO based on secondary research and direct interaction in the market. Academic QualificationsAcademic Qualifications MBA - Don Bosco Institute of Technology, Bangalore 2011. Bachelor of Commerce Peoples Education Society 2009
- 4. Technical Skills:Technical Skills: Digital Marketing MS OFFICE and Tally ERP 9. Hobbies:Hobbies: Listening to music, playing cricket and Photography Personal DetailsPersonal Details Gender : Male Date of Birth : 22 August 1988 Fathers Name : R. NARASIMHAIAH Mothers Name : Saraswathi Languages Known : English, Hindi, Kannada, and Telugu Correspondence : SIRI, #7, 9th Main road, 3rd block, Vinayakanagar, Koddipalya, Kengeri, Bangalore- 560060, Karnataka, India. Reference : Available on request. I hereby declare that the information furnished above is correct to the best of my knowledge. Shrikanth N