Principles Of Effective Email MarketingEric Salerno
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Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
The document outlines an email marketing plan for McCafe, a premium coffee brand owned by McDonald's, to grow its brand and sales given its limited resources and number of stores. The plan involves building an email list through online and in-store promotions, then sending various email types like newsletters, promotions and discounts on a quarterly basis to subscribers. Metrics like open rates, click-through rates and coupon redemptions will be used to evaluate engagement and inform future email content.
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
NeiRongBao, #1 Content Marketing Tool in China. 秀朗内容宝介绍Hailan (Henry) Yu
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The #1 content marketing SaaS tool in China. We are helping many Chinese and foreign clients using content to do marketing in China.
We are specialized in Chinese social media and best practice. Our Content Marketing Tool can help companies to build up marketing presence in china quickly.
Since many popular CM tools, like Percolate or Livefyre is not suitable for Chinese market since they only connect to Facebook and twitter, not Wechat and weibo. Our system is fully integrated to Wechat and weibo with a friendly interface.