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This document discusses strategies for marketing to male shoppers and references research on male shopping behavior. It suggests: - Hosting men-only shopping events in the early evening with wine and a club-like atmosphere to appeal to men after work. - Providing personal shoppers, preferably young men or women, to guide customers to best values based on their expressed needs. - Placing displays and brochures of products of special interest to men, like technology, in prominent locations in the store. The research found men shop deliberately to achieve success and demonstrate status, but requires engaging both stereotypically male and female behaviors like shopping. Successful shopping itself can be a form of success.
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Presentation narrates the mantra of success. It unfolds the careers on demand right now, careers in digital marketing, careers in business analytics and training and development.
The presentation promote the concept, 'Think Differently' .Building A Valuable Franchise
Building A Valuable FranchiseGlen Cooper
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July 23rd Breakout Session at ServiceMaster International Conference, Boston, MA. presented by Glen Cooper, President of Maine Business Brokers. The subtitle is \'Planning for the Day You Will Sell."How to increase your conversions by using the principles of consultative selling
How to increase your conversions by using the principles of consultative sellingAntoine Dupont
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The document provides an overview of consultative selling techniques by Antoine Dupont, CEO of ADMIN eSOLUTIONS. It discusses profiling buyers based on their behavioral style, using modalities to match and mirror the buyer without mimicking, and focusing on listening more than talking to understand the buyer's needs and concerns. The key is to recreate what was heard from the buyer and address their underlying reasons for purchasing with a solution tailored to their specific situation.My intrapreneurship journey
My intrapreneurship journeyAnuj Magazine
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A session on my recent intrapreneurship at the IEEE hosted workshop: https://in.explara.com/e/ieee-workshop-on-intrapreneurshipThe Mission and Culture of Palo Alto Software
The Mission and Culture of Palo Alto SoftwarePalo Alto Software
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This presentation represents the mission and culture of Palo Alto Software. It is who we are and who we aspire to be.
Inspired by the culture decks of Netflix and Hubspot, we created this deck to communicate that as a company, we:
1. Rely on data
2. Solve for the customer
3. Are transparent
4. Give our employees the autonomy to be awesome
5. Are picky about our peersConsumer Insight : Data vs. Intuition
Consumer Insight : Data vs. IntuitionHakan G??men
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This document discusses the differences between marketing insights and communication insights. Marketing insights, which define problems, can be precisely determined through research studies. However, communication insights, which provide solutions, are not always easily captured by research and rely more on observation and intuition. While research is important, advertising still requires intuition from strategists to develop creative solutions. Some examples are provided of famous ad campaigns where the communication insights were more intuitive than research-based.MBA Career development-presentation
MBA Career development-presentationmbeuses
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This document discusses career planning and development. It covers topics like career management, responsibilities, action planning and available resources. Some key points include understanding yourself through self-assessment, expanding your skills and network, developing career goals and plans, and taking responsibility for managing your own career. Questions are welcomed from the Professional Development Director at the end.Two Minute takeaways 4 November 2016
Two Minute takeaways 4 November 2016Gail Creighton-Davies
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The G8 Ladies gather monthly to share two-minute takeaways from events and networking. At their most recent meeting, several members shared key insights from various events:
1) A panel on women in STEM discussed barriers like systems designed by men for men and lack of flexibility, and emphasized the importance of mentors and redefining merit.
2) A tech leader panel provided career advice like taking risks, supporting diversity, having passion, making your voice heard, and balancing family/work with support.
3) An executive urged patience in building strong foundations for growth and resetting plans regularly with employee feedback.
4) A data scientist discussed using algorithms to predict market behavior and innovations'Promote like a Trump
Promote like a TrumpJeff Gilman
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The document provides a summary of techniques for increasing marketing effectiveness based on principles of behavioral economics and social proof. It discusses how Donald Trump has effectively used social proof in his campaign by consistently promoting endorsements, polls, and images that show large crowds. The document then provides examples of how businesses can apply these principles by using endorsements, highlighting positive reviews and metrics, and maintaining a consistent message. The overall summary is that focusing on how consumers make decisions through principles like social proof can be an inexpensive way for businesses to improve conversion rates.Sport CLips GOOGLE
- 1. SPORT CLIPS By Ruth E Truvillion
- 2. What Does Google Mean to YOU
- 3. GOOGLE ¨C PSYC Behind Men Shopping ? Her research demonstrated that most men shop deliberately and pragmatically in order to achieve - to win. Success drives men's intentions. But, curiously, achieving success often requires men to engage in both male and female behaviors, like shopping. We live in a world where brute strength rarely carries the day. Intelligence and mental toughness are more often the necessary ingredients for success. And successful shopping is a form of success, often a way to demonstrate status.
- 4. PSYC Behind Men Shopping ? Offer men-only shopping events early in the evening to catch men after they finish work for the day. Offer a glass of wine and the company of other men. Make it a club-like atmosphere. ? Offer personal shoppers for men who can guide them to the best values for the needs they express. Personal shoppers should not be older women, but young, well-informed men and women. ? ? Place male oriented brochures and point-of-purchase displays Position merchandise of special interest to men, like technology products Reference: Otnes, Cele, and Mary Ann McGrath (2001) Perceptions and Realities of Male Shopping Behavior. Journal of Retailing, 77, 111-137. www.businesspsych.org
- 5. What Did Google Do for Us ? Changed the way we researched ? Changed the way we discovered the unknown ? Change the way we made decisions ? Provides Accurate Information ? Provides Accurate Map Directions ? Provides Options
- 6. LC¡¯s ¨C Licensed Cosmetologists Do You: What you know: ? Hair and Scalp Disorders ¨C Causes for hair loss ¨C Dandruff ? Anatomy and Physiology ¨C What makes hair grow ¨C What prevents hair growth ? Skin and Nail disorders ¨C Dry skin ¨C Oily skin ? Provide Information ¨C about what you specialize in ? Provide directions ? Provide assistance for aid in making decisions
- 7. How to be the Google of your Chair ? Allow for the Search Question- Listen to customer ? Write down concerns ? Provide answers ? Role play ? 3 min
- 8. Are You the Google Of Your Chair