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Silicon free conference 27 april marcin winkler presentationikraikra
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Interactive marketing spend can be optimized by measuring brand engagement and sales lift from digital advertising campaigns to determine the most effective channels. Return on investment is maximized by acquiring customers through paid search or social media promotions with the lowest cost per acquisition. Data-driven marketing decisions help allocate budgets to channels that deliver the highest customer engagement and returns.Volnov digitalevent
Volnov digitaleventikraikra
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Singing in the shower moscow (1)ikraikra
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Piotr Grz?dziel - Getting the most out of content and social potential in di...ikraikra
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The document discusses getting the most value from content and social media potential in digital media. It notes that content is king and encourages thinking outside the box. It contrasts digital and social strategies, noting digital focuses on reducing marketing costs while social creates platforms to build new or reinforce relationships. It proposes a new media planning approach that leverages consumer insights, CSR, culture, useful content, relevant entertainment, social genes, things, events, and word-of-mouth in addition to traditional media to potentially save up to 60% of media budgets and get 5x better ROI.Ad
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