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The document discusses getting the most value from content and social media potential in digital media. It notes that content is king and encourages thinking outside the box. It contrasts digital and social strategies, noting digital focuses on reducing marketing costs while social creates platforms to build new or reinforce relationships. It proposes a new media planning approach that leverages consumer insights, CSR, culture, useful content, relevant entertainment, social genes, things, events, and word-of-mouth in addition to traditional media to potentially save up to 60% of media budgets and get 5x better ROI.Ad
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- 2. §¹§ä§à §ß§Ñ§Þ §Ú§Ù§Þ§Ö§â§ñ§Ö§ä FB ? §±§à§ä§Ö§ß§è§Ú§Ñ§Ý§î§ß§í§Û §à§ç§Ó§Ñ§ä §²§Ö§Ñ§Ý§î§ß§à§Ö §Ó§à§Ó§Ý§Ö§é§Ö§ß§Ú§Ö
- 3. §¹§ä§à §Ö§ë§Ö §Þ§í §Þ§à§Ø§Ö§Þ §Ú§Ù§Þ§Ö§â§Ú§ä§î §Ó FB ? Content analysis Influencers Competitive insights
- 4. Network Impact: ? The influence of your network Amplification: ? How much you influence them True Reach: ? How many people you influence §¹§ä§à §Ö§ë§Ö §Þ§í §Þ§à§Ø§Ö§Þ §Ú§Ù§Þ§Ö§â§Ú§ä§î §Ó FB ?
- 5. Influencers Competitive insights §¹§ä§à §Ö§ë§Ö §Þ§í §Þ§à§Ø§Ö§Þ §Ú§Ù§Þ§Ö§â§Ú§ä§î §Ó FB ?
- 6. Competitive Inteligence Customer Influence Social Perfomance management §¹§ä§à §Ö§ë§Ö §Þ§í §Þ§à§Ø§Ö§Þ §Ú§Ù§Þ§Ö§â§Ú§ä§î §Ó FB ?
- 7. Customizable and countable KPIs : Engagement rate - Sentiment - Influencers - Volume of conversations Integrate Listening Understanding ROI - Earned Media Value §¹§ä§à §Ö§ë§Ö §Þ§í §Þ§à§Ø§Ö§Þ §Ú§Ù§Þ§Ö§â§Ú§ä§î §Ó FB ?