SurveySwipe Webinar - Jan 11
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This document discusses mobile research platforms and opportunities for conducting mobile surveys. It notes that smartphones have surpassed PCs in many households and that mobile devices offer advantages over SMS/text for research due to features like interactive formats, location data, and app-based models. The document proposes a custom mobile panel of 80,000 users that could generate $10-40k per month in revenue. It describes a partnership model where brands could co-brand a mobile research app and split revenues 70/30. Example partnership case studies are provided for a media company and education provider.
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- 2. Mobile EcoSystem iOS - iPhone, iPad, iTouch Android Windows Phone 7 RIM - Blackberry
- 4. SmartPhone Reach 1 In 4 Households have a SmartPhone
- 5. SMS Why it failed in research? Non-Interactive - Text Only 140 Character Limitation High Transactional Cost No Unlimited SMS Plans Short Codes & Carrier No App Store Complexity
- 6. Mobile Research Advantages Unique Device ID - UUID Location - GPS Form Factor - Multimedia, Images, Interactivity 際際滷rs, Animation
- 7. Apps - The New Currency Users get free access to Paid Apps/Songs Apps/Upgrades Patent Pending Instant Gratification Rewards & Engagement
- 8. Online Research Panels Panel Business ~500-800MM/Yr eRewards, Toluna, SSI, GMI Text Current access cost : $2-20 / User Online Incidence and Response is abysmally low and declining 0.1-1% Acquisition costs are rising due to competition
- 9. Revenue Opportunity Custom Mobile Panel - 80K Users Net Revenues of $2-10 / Survey 2-6 Projects / Week 500-2000 Respondents / Project 20K - 40K / Month by Q1-2011 Net Revenue $10/User/Year Zero Capital Infrastructure Cost
- 10. Partnership Model Co-Branded - SurveySwipe + Brand Turnkey - No Development Costs Revenue Split 70/30 (Partner=70) Custom Profiling - Age, Gender etc. Mobile Research Presence Exclusivity on verticals
- 11. Private Mobile Communities Turnkey - No Development Costs Users live in a Silo Licensing : Setup Fee Size & Frequency Custom Rewards
- 12. Partner Case Study - ZDE Multi-Brand Media Company eWeek, Baseline &CIOInsight Offer is a co-branded mobile research panel Users download SurveySwipe ZDE uses self-service access to conduct research via panel for editorial content, promo
- 13. Case Study: Ashworth College For-Profit Private Education 80K Enrollments / Quarter 45% of Users -> Mobile Additional revenue stream overnight Augments Internal Research Process Exclusive EDU Panel
- 14. Case Study - SpongeIT SpongeIT - Ireland Panel ~15K Over 35% Participation Rate 25% of Users -> Mobile Additional revenue stream overnight No infrastructure costs Exclusive Ireland Mobile Panel
- 15. Next Steps? Questions? Vivek Bhaskaran vivek.bhaskaran@surveyanalytics.com 206-660-1263 blog.surveyanalytics.com State of the Union Project (Jan 25th) http://surveyanalytics.com/sotu