Taste Of River North
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The Taste of River North festival took place over the weekend of July 17-18 in Erie Park along the Chicago River. The annual event celebrates the food, arts and entertainment of the River North neighborhood and saw increased attendance and consumption from previous years. A publicity plan secured placements for the festival in many local broadcast, print, and online media outlets to promote the event.
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Taste Of River North
- 1. Presented by
- 2. SummaryThe River North restaurant, arts and entertainment scenes took center stage again at the Taste of River North 2010, held on Saturday, July 17th and Sunday, July 18th at Erie Park. The fest gave food lovers and weary art shoppers a taste of the best of everything the trendy River North neighborhood has to offer along a picturesque green riverfront setting. The event continued to experience growth, surpassing previous years attendance and consumption marks. Traffic PR & Marketing implemented a strategic publicity plan to create buzz for Taste of River North. Press placements were secured in the following outlets:
- 3. BROADCASTFREE PLACEMENTABC 7 TV (10 pm news)NBC 5 (web Around Town)WCIU TV (Live morning Show cooking segment with Kinzie Chophouse) WGN TV (Live mid-Day cooking segment with English) B96 Radio
- 4. PRINTFREE PLACEMENTChicago Parent MagazineChicago Magazine (Summer Hot List article) Chicago Reader (multiple placements)Chicago Scene MagazineChicago Sun-Times (Cool Things To Do article and Family Fun article)
- 5. PRINT (continued)FREE PLACEMENTChicago Tribune (multiple placements) Chicago Tribune Sunday Magazine (Summer Pleasures article)Lake County News-Sun RedEye (multiple placements) Time Out Chicago (multiple placements)
- 6. ONLINEFREE PLACEMENT312 Dining Diva ABC7.comCenterstageChi Guide Chi Town Daily NewsChicago CitysearchChicago MagazineChicago Now
- 7. ONLINE (continued)FREE PLACEMENTChicago Parent Chicago ReaderChicago Scene Chicago Sun-Times (multiple placements)Chicago Tribune (multiple placements)Chow Hound Daily Herald Examiner
- 8. ONLINE (continued)FREE PLACEMENTExplore Chicago (City of Chicago website) Facebook Festival HopperFood Spotting GoingJambaseLast FMLocal Tourist
- 9. ONLINE (continued)FREE PLACEMENTMetromix(multiple placements) MySpace Planet 99 Privy Doll Time Out Chicago (multiple placements) TwitterUp Chicago When
- 10. ONLINE (continued)FREE PLACEMENTWCIU.com WGNTV.com YahooYouTube Your TrendyYelp Zvents
- 11. Paid PlacementRedeye July 7 issueRedeye Weekend July 10 issueRedeye July 14 issueMetromix.com Festival Guide
- 12. LINKS to select Do-Division media impressionshttp://www.www.chicagoscene.com/events.htmhttp://www.chicagoparent.com/picks/14-fests-all-about-foodhttp://www.explorechicago.org/city/en/things_see_do/attractions/tourism/erie_park__park_no.print.htmlhttp://www.upchicago.com/chicago-summer-food-festivalshttp://www.privydoll.com/2010/05/fashion-radar-haute-street-festival.htmlhttp://upcoming.yahoo.com/event/6557573/IL/Chicago/Taste-of-River-North/Erie-Park/http://www.centerstagechicago.com/restaurants/articles/othertastesofchicago.htmlhttp://topics.treehugger.com/article/08BM9CR8I35tC?q=%22human-powered%22+OR+%22man+powered%22+OR+%22pedal+powered%22+OR+%22people+powered%22http://www.suntimes.com/entertainment/weekend/2405120,061810-TheMix.articlewww.beeonthelist.com/?neighborhood=River+North
- 13. LINKS to select Do-Division media impressions (continued)http://www.chicagonow.com/blogs/thats-awesome/2010/07/come-and-taste-river-north.htmlhttp://www.google.com/url?sa=X&q=http://www.chicagoreader.com/TheBlog/archives/2010/07/14/this-weeks-food-and-drink-events&ct=ga&cad=:s7:f2:v0:i0:lt:e1:p1:t1279203024:&cd=JgPA2x6dU6I&usg=AFQjCNFBqLBM9zUqhwVZsvySJQG0nvUajwhttp://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.storyhttp://www.chicagonow.com/blogs/show-me-chicago/2010/07/chicago-events-transformers-3-on-the-mag-mile-pitchfork-festivals-garden-walks-and-more-in-the-weekend-wrap-for-july-17-through-july-19.htmlhttp://www.thelocaltourist.com/events/river-north/taste-river-north-0http://abclocal.go.com/wls/story?section=news/bizarre&id=7561948http://www.yourtrendy.com/TasteOfRiverNorth2010.htmlwww.planet99.com/chicago/events/156184.htmlwww.foodspotting.com/...of.../41765-smoked-brisket-sliderhttp://www.eventful.com/naperville/events/taste-river.../countdown
- 14. LINKS to select Do-Division media impressions (continued)http://www.suburbanchicagonews.com/newssun/entertainment/2526042,5_5_WA23_CHICAGO_S1-100723.articlehttp://www.wgntv.com/news/middaynews/wgntv-lunchbreak-english-lobster-cakes,0,2742735.storyhttp://www.thechiguide.com/beta/event/FoodAndDrink/Taste-of-River-North-At-Erie-Park/http://www.chicagotribune.com/topic/us/illinois/cook-county/chicago/river-north-PLGEO100100501257300.topichttp://www.centerstagechicago.com/neighborhoods/RiverNorth.htmlhttp://www.comedysportzchicago.com/index.php?option=com_content&view=category&layout=blog&id=1&Itemid=94http://www.upchicago.com/chicago-summer-food-festivalshttp://chowhound.chow.com/topics/719829http://www.jambase.com/shows/Shows.aspx?ArtistID=&VenueID=95918&City=&State=&Zip=&StartDate=&EndDate=&Rec=Falsehttp://chicago.metromix.com/events/essay_photo_gallery/photos-taste-of-river/2071271/content
- 29. June 6