Time it (App Proposal)
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Final presentation for an Internship on Marketing management, under the guidance of Professor Sameer Mathur, IIM Lucknow
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Time it (App Proposal)
- 1. TIME IT!
- 24. GOALS
- 25. Our Focus: Establish Brand Image Offer Customer Superior Features Better Support More Functionality Easy to Use UI Performance Benchmarks
- 26. Strategy
- 28. Communication Channels: Social Media E-Mail Schools & Colleges Word of Mouth
- 29. Suppliers: Play Store (Android) Windows Store (Microsoft) App Store (Apple)
- 30. Competitors: TimeTracker (Feature rich, but complex UI) aTimeLogger (Cluttered UI) Timesheet (Lack of Features)
- 31. Points of Parity All Apps Keep Track of Time All of them are available on play/app store All of Them have Free + Paid Versions
- 32. Points of Difference Multiple Data Entry Methods Available (Same App) Cross Platform Clean UI with Features
- 33. TACTICS
- 34. Product Attributes: App to Keep Track of Time Statistical Readouts Advanced Data logging (Using Inbuilt Device Sensors) Voice Data Logging
- 35. Product Benefits: Improves Productivity Helps People Keep Track of Time Easy To Use UI Advanced Statistical Analysis Advanced Data Logging (GPS, Accelerometer etc.)
- 38. Communication Channels: Social Media E-Mail Schools & Colleges Word of Mouth
- 40. IMPLEMENTATION
- 41. INFRASTRUCTURE
- 44. SUMMARY 1. Executive Summary 2. Situational Analysis 3. Goals 4. Strategy 5. Tactics 6. Implementation