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Trueffect VCIR Presentation March 6, 2013
- 1. Introducing TruEffect The New Digital Advertising Paradigm TruEffect confidential ?2012 TruEffect Inc. All rights reserved.
- 2. Introduction TruEffect is a digital advertising company with patented First-Party technology that enables advertisers to deploy their customer relationship data web-wide. First-Party refers to an advertiser¡¯s Third-party refers to aggregated, own customer data and the ability to serve ads using that data in Vs. shared data and using that data to serve ads in third-party cookies. First-Party cookies. Why that matters Third-party cookies are eliminated by security software every 7 days, which means customer identities cannot be maintained, ads cannot be personalized, and results measurement is highly inaccurate. TruEffect confidential ?2012 TruEffect Inc. All rights reserved.
- 3. We resolve third-party issues ¡ Third-Party First-Party Targeting Cookie Life 30 Minutes to 7 Days Indefinite Differentiates Customers & Prospects No Yes Deploys Cross-Channel CRM Data No Yes Measurement Data Inflated up to 12x Accurate Enables Mobile Measurement No Yes ?2012 TruEffect Inc. All rights reserved.
- 4. ¡ which dramatically improves performance Third-Party First-Party Revenue Event Reporting Under-reported by 35% Accurate Conversion Rate Static 7x Growth Media Cost Improvement No improvement 53% efficiency improvement Return On Ad Spend Static 6x Growth ?2012 TruEffect Inc. All rights reserved.
- 5. How we do it TruEffect¡¯s First-Party Patent moves the Ad server inside the firewall 3rd Party Ad Server 1st Party Ad Server Advertiser Data Asset FIREWALL Advertiser Customer shared with other Data Asset protected Advertisers and controlled 3rd Party Ad Server TruEffect 1st Party Advertiser Ad Server 3rd Party Database Ad Server Powers Database Website Advertiser Customer Data leakage to 3rd Party TruEffect confidential ?2012 TruEffect Inc. All rights reserved.
- 6. Result: Differentiated ads based on First-Party customer data Messages are displayed according to the user¡¯s relationship with the brand. ¨C Non-subscribers = Acquisition Offer ¨C Subscribers = Bundled Package Up-sell Offer Example Non-subscribers Subscribers ?2012 TruEffect Inc. All rights reserved.
- 7. How we generate revenue Ad Serving Client Media Services Client ? CPM Volume-Based Pricing ? Professional Media Services ? Professional Services leveraging the Platform from the Platform Menu ? Platform License Fee ? Platform License Fee TruEffect First-Party Power Platform Ad Serving Measurement Attribution Premium Data Data Mobilization 7 ?2012 TruEffect Inc. All rights reserved.
- 8. Examples of our growing partner portfolio ?2012 TruEffect Inc. All rights reserved.
- 9. Our Opportunity | in billions By 2016, advertisers will spend more in interactive than they do on television today. ¨C Forrester Research Total US market $35.83 $31.01 $20.42 $20.33 $17.68 $15.63 $11.59 $8.91 $13.33 $15.42 Direct $8.76 $6.72 Brand 2012 2013 2014 2016 Source: Forrester 2011 / Zenith Media 9 ?2012 TruEffect Inc. All rights reserved.
- 10. Key Management Finn Faldi, Chief Executive Officer Finn has deep experience working with leading telcos, ecommerce providers, and publishers around the Globe. While Chief Operating Officer at Datalogix and Vice President Global Broadband, Mobile, Strategic and Search Affiliate Partnerships & Operations at Yahoo, he has built and led business units to bring together business management, partnership management, operations, and analytics. Tim Mayer, Chief Marketing Officer Tim directs TruEffect marketing with an extensive background as a product manager, product marketer, direct marketer, and general manager. He has served as Chief Strategy Officer with Trada, Vice President of Marketing at ShopAtHome.com, and held executive positions at Inktomi, Overture, Thomson Corporation, and executive roles during his seven years at Yahoo! Martin Smith, General Manager Platform Through 29 years of technology experience, Martin has spearheaded innovations that have shifted the way marketers use technology. He led the development of card/barcode based retail loyalty programs for U.K. retailers, global integrated CRM systems for Procter & Gamble, and developed direct marketing and CRM/Analytics competencies for Apple Online Store. Rohan Kumar, General Manager Media Rohan brings an extensive background in online direct response, acquisition, and conversion marketing, having driven millions of transactions online for some of the internet¡¯s leading online marketers. His deep digital experience includes his role as Chief Marketing Officer for AdShuffle where he played a direct role in the creation and refinement of core technology along with client utilization strategies. TruEffect confidential ?2012 TruEffect Inc. All rights reserved.
- 11. Thank you ?2012 TruEffect Inc. All rights reserved.