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Academic Chair Cradle to Cradle for Innovation and Quality




PhD:
Area Development and
Cradle to Cradle

Erasmus University Rotterdam:
Rotterdam School of Management (RSM) &
Dutch Research Institute for Transitions (DRIFT)




                                                               03/11/12
Marleen Lodder


        PhD-candidate Erasmus University Rotterdam
           Rotterdam School of Management (RSM)
           Dutch Research Institute for Transitions (DRIFT)



        Master Architectural Engineering
           Technical University Eindhoven



        Bachelor Built Environment
           Avans Hogeschool s Hertogenbosch




2   Area Development and Cradle to Cradle              03/11/12
Marleen Lodder




                                                        http://glendon.irisyorku.ca
                                                       http://glendon.irisyorku.ca




    BEECH TREE




3   Area Development and Cradle to Cradle   03/11/12
PhD working plan


       Started October 2011 at Rotterdam School of Management (RSM) & Dutch
        Research Institute for Transitions (DRIFT)

       Introduction into the practice

       Literature study

       Vision

       Conceptual Framework

       Cases

       Recipe Book for Area Development



4   Area Development and Cradle to Cradle           03/11/12
Vision




    CRADLE TO CRADLE PHILOSOPHY
    From Cradle to Grave  the one-way street




5   Area Development and Cradle to Cradle        03/11/12
Vision




                                                                    http://krant.telegraaf.nl
                                                               http://glendon.irisyorku.ca




    CRADLE TO CRADLE PHILOSOPHY
    From Cradle to Grave  the one-way street




6   Area Development and Cradle to Cradle        03/11/12
Vision




                                                               Royal Haskoning




    CRADLE TO CRADLE PHILOSOPHY
    From Cradle to Grave  the one-way street
     to A Big Beneficial Footprint



7   Area Development and Cradle to Cradle       03/11/12
Vision




                                                               http://www.fotogeorgeburggraaff.nl




    CRADLE TO CRADLE PHILOSOPHY
    From Cradle to Grave  the one-way street
     to A Big Beneficial Footprint



8   Area Development and Cradle to Cradle       03/11/12
Examples




                                                               http://www.fotogeorgeburggraaff.nl




    CRADLE TO CRADLE PHILOSOPHY
    From Cradle to Grave  the one-way street
     to A Big Beneficial Footprint



9   Area Development and Cradle to Cradle       03/11/12
Examples




                                                        http://www.studioparade.nl




     WHICH AREA IS MORE ATTRACTIVE OVER TIME?
     Diversity and Defined Use Period




10   Area Development and Cradle to Cradle   03/11/12
Examples




                                                        http://www.noordhollandsdagblad.nl




     WHICH AREA IS MORE ATTRACTIVE OVER TIME?
     Diversity and Defined Use Period




11   Area Development and Cradle to Cradle   03/11/12
Examples




                                                        http://upload.wikimedia.org




     WHICH AREA IS MORE ATTRACTIVE OVER TIME?
     Diversity and Defined Use Period




12   Area Development and Cradle to Cradle   03/11/12
Cradle to Cradle inspired Areas

         Philosophy
             From Cradle to Grave  the one-way street
             to A Big Beneficial Footprint

         Principles
                Waste Equals Food
                        Everything is a resource for something else
                Use Current Solar Income
                        Renewable sources powered by sun
                Celebrate Diversity
                        Biodiversity
                        Cultural diversity
                        Conceptual diversity


         Tools
                Examples: Roadmap, Add value by measurably enhancing quality & functionality
                 and Demonstrate innovation measurably (air, water or soil)




13   Area Development and Cradle to Cradle                             03/11/12
Towards Areas with One Big Beneficial Footprint

         How to go                  From:                     To:                    ?
                                     Efficient                 Effective
                                     Linear                    Circular
                                     Framed                    Inspired
                                     Fragmented                Intergraded


         Scenario
                How could the Scale grow form Resource, Material, Product, Company, Building
                 to Areas?

                How could all Sectors be involved in this process (Ecology, Social-Cultural,
                 Energy, Economy, Mobility)?

                What would be the role of the different Stakeholders (Governments, Developers,
                 Investors, Municipalities, Companies, Occupants, Users, Visitors)?




14   Area Development and Cradle to Cradle                      03/11/12
Questions


         Inspirations / Questions / Suggestions / Advise ?




     Marleen Lodder MSc
         PhD candidate - Academic Chair Cradle to Cradle for Innovation and Quality
          @Rotterdam School of Management (RSM)
          Erasmus University
          Burgemeester Oudlaan 50 T 9-18
          3062 PA Rotterdam
          The Netherlands
          Tel: +31 10 4082022 M +31 6 24983320
          mlodder@rsm.nl
          www.rsm.nl


15   Area Development and Cradle to Cradle                    03/11/12

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PhD Cradle To Cradle and Area Development

  • 1. Academic Chair Cradle to Cradle for Innovation and Quality PhD: Area Development and Cradle to Cradle Erasmus University Rotterdam: Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT) 03/11/12
  • 2. Marleen Lodder PhD-candidate Erasmus University Rotterdam Rotterdam School of Management (RSM) Dutch Research Institute for Transitions (DRIFT) Master Architectural Engineering Technical University Eindhoven Bachelor Built Environment Avans Hogeschool s Hertogenbosch 2 Area Development and Cradle to Cradle 03/11/12
  • 3. Marleen Lodder http://glendon.irisyorku.ca http://glendon.irisyorku.ca BEECH TREE 3 Area Development and Cradle to Cradle 03/11/12
  • 4. PhD working plan Started October 2011 at Rotterdam School of Management (RSM) & Dutch Research Institute for Transitions (DRIFT) Introduction into the practice Literature study Vision Conceptual Framework Cases Recipe Book for Area Development 4 Area Development and Cradle to Cradle 03/11/12
  • 5. Vision CRADLE TO CRADLE PHILOSOPHY From Cradle to Grave the one-way street 5 Area Development and Cradle to Cradle 03/11/12
  • 6. Vision http://krant.telegraaf.nl http://glendon.irisyorku.ca CRADLE TO CRADLE PHILOSOPHY From Cradle to Grave the one-way street 6 Area Development and Cradle to Cradle 03/11/12
  • 7. Vision Royal Haskoning CRADLE TO CRADLE PHILOSOPHY From Cradle to Grave the one-way street to A Big Beneficial Footprint 7 Area Development and Cradle to Cradle 03/11/12
  • 8. Vision http://www.fotogeorgeburggraaff.nl CRADLE TO CRADLE PHILOSOPHY From Cradle to Grave the one-way street to A Big Beneficial Footprint 8 Area Development and Cradle to Cradle 03/11/12
  • 9. Examples http://www.fotogeorgeburggraaff.nl CRADLE TO CRADLE PHILOSOPHY From Cradle to Grave the one-way street to A Big Beneficial Footprint 9 Area Development and Cradle to Cradle 03/11/12
  • 10. Examples http://www.studioparade.nl WHICH AREA IS MORE ATTRACTIVE OVER TIME? Diversity and Defined Use Period 10 Area Development and Cradle to Cradle 03/11/12
  • 11. Examples http://www.noordhollandsdagblad.nl WHICH AREA IS MORE ATTRACTIVE OVER TIME? Diversity and Defined Use Period 11 Area Development and Cradle to Cradle 03/11/12
  • 12. Examples http://upload.wikimedia.org WHICH AREA IS MORE ATTRACTIVE OVER TIME? Diversity and Defined Use Period 12 Area Development and Cradle to Cradle 03/11/12
  • 13. Cradle to Cradle inspired Areas Philosophy From Cradle to Grave the one-way street to A Big Beneficial Footprint Principles Waste Equals Food Everything is a resource for something else Use Current Solar Income Renewable sources powered by sun Celebrate Diversity Biodiversity Cultural diversity Conceptual diversity Tools Examples: Roadmap, Add value by measurably enhancing quality & functionality and Demonstrate innovation measurably (air, water or soil) 13 Area Development and Cradle to Cradle 03/11/12
  • 14. Towards Areas with One Big Beneficial Footprint How to go From: To: ? Efficient Effective Linear Circular Framed Inspired Fragmented Intergraded Scenario How could the Scale grow form Resource, Material, Product, Company, Building to Areas? How could all Sectors be involved in this process (Ecology, Social-Cultural, Energy, Economy, Mobility)? What would be the role of the different Stakeholders (Governments, Developers, Investors, Municipalities, Companies, Occupants, Users, Visitors)? 14 Area Development and Cradle to Cradle 03/11/12
  • 15. Questions Inspirations / Questions / Suggestions / Advise ? Marleen Lodder MSc PhD candidate - Academic Chair Cradle to Cradle for Innovation and Quality @Rotterdam School of Management (RSM) Erasmus University Burgemeester Oudlaan 50 T 9-18 3062 PA Rotterdam The Netherlands Tel: +31 10 4082022 M +31 6 24983320 mlodder@rsm.nl www.rsm.nl 15 Area Development and Cradle to Cradle 03/11/12