Twitter For Business
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The document discusses how businesses can leverage Twitter to share information, gather market insights, and build customer relationships. It outlines the platform's capabilities for generating awareness, establishing goals, and engaging users through various forms of communication, such as tweets and direct messages. Additionally, it emphasizes the importance of interacting with followers and managing conversations effectively.
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Twitter For Business
- 3. As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company.
- 4. Provides powerful ways to generate awareness Connects you with your customers Builds relationships with consumers
- 5. Know what you want to measure before you engage! Tie an activity to an end game. Allows you to establish goals and objectives for: Sales Registrations Referrals Links Reduction in costs and processes Decrease in customer issues Lead generation
- 6. blogging microblogging bookmarking music business news community photo design tech entertainment travel health video
- 7. Vision of Twitter: Age 14: Fascinated with real-time physical information transferlike couriers, taxis, and 911. Age 15: Worked as a programmer and built several dispatch systems; wanted the same thing for his friends. Technology That Made It Possible: AOLs Instant Messenger was getting big and included this thing called status. You could set your away status, and you could see what your buddy list was doing at a glance. It was a dispatch system, but it was limited: There were only four status options. We took the concept of status and mixed it with the ubiquity of texting. Were not building a social network; were allowing users to issue a series of personal newswires, 140 characters or less. The reason Twitter works is that we recognized patterns in the world. We listened, and we made those patterns more convenient. ~ Jack Dorsey http://bit.ly/cDN2pJ
- 8. To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment
- 28. Find people to connect with! Reveals shared (and unique) friends and followers for up to 3 separate users. Venn diagrams and listings of all users.
- 46. Manage Lists
- 47. Manage Lists
- 61. Leverage Other Profiles Tweet and Tweet Often But Create Space for Reactions Be Conversational Provide Value Tweet in Peak Times Be yourself and Tweet from the
- 70. Blip.fm
- 72. dlvr.it hootsuite.com ping.fm seesmic.com
- 75. Keeps track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com).