UPDATED RESUME_VEDANT
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Vedant Sharma is a Brand and Marketing Manager with over 10 years of experience in marketing, brand management, advertising, and digital marketing. He holds an MBA in Marketing from TASMAC affiliated with the University of Wales. His areas of expertise include marketing plans, brand communication, media planning, brand promotion, and digital marketing. He is currently working as the Assistant Manager-Brand for STYLAM Industries Limited, where he is responsible for brand strategy, promotion, positioning, and digital marketing.
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UPDATED RESUME_VEDANT
- 1. VEDANT SHARMA Brand and Marketing Manager AREAS OF EXPERTISE Marketing Plans Brand Management Brand Communication Media Planning Brand Promotion Public Relations Client Development Digital Marketing B2B and B2C Competitor Analysis Marketing Mix Product Mix Market Research Retail Management PROFESSIONAL MBA in Brand & Marketing from TASMAC, Pune aff. to University of Wales, U.K. PERSONAL SKILLS Positive attitude Influencing Skills Creative Patient Leadership PERSONAL DETAILS Vedant Sharma #477-A, Dadpura Street, Dera Bassi, Distt. Mohali Punjab- 140507 PERSONAL SUMMARY A highly efficient, innovative and methodical brand & marketing manager with extensive experience of supporting sales departments by reviewing, developing, defining their overall marketing strategy. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, standards and communications are understood and implemented effectively. Now looking forward to a making a significant contribution to the marketing department of a company that offers genuine opportunities for progression. WORK EXPERIENCE: 1) Working with STYLAM Industries Limited as Assistant Manager -Brand - ALL INDIA (04.09.2015 till date) ROLES AND RESPONSIBILITIES: Creating brand strategy including but not limited to ATL and BTL Communication Devise and execute Brand Promotion strategies, and Brand Positioning Strategies. To implement brand promotion activities to create awareness about the Product range and category. Creating marketing policies for the brand for effective brand promotion. Identifying and finalizing of brand partners ATL and BTL communication and managing them to achieve desired objectives. Directing and coordinating with the PR agency to ensure effective PR communication for the Brand and company. To develop innovative methods to increase the Brand recognition in the market. To create and manage Digital Marketing by web banners through Google Adwords and manage Social Media Facebook, Twitter & YouTube for the Brand and Company. Creating innovative POS materials/displays for the product and brand with end-to-end responsibility. To manage all Brand materials viz. Catalogues, Fliers, POP,
- 2. M: 91 9876973757(P) E: shavedant@gmail.com DOB: 08/12/1987 Driving License: Yes Passport: Yes Nationality: Indian Marital Status: Single Language known: English, Hindi, Punjabi Hobbies: Listening to Music, Sports, Driving, Reading Books Promotional material, E-mailers, etc. Ensure proper display of products, branding material and availability of marketing collaterals at dealer Showrooms all over India. Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges. Coordinating with the advertising agency for the design development of marketing collaterals including content (product brochures, fit-out manuals, invites, backdrop designs, catalogues for the events, etc) Negotiating with the various agencies for advertising, printing, production costs for onsite signage, events & promotions and outdoor sites. To develop and build the overall positioning strategies and to sustain the same through various marketing tools. To devise impactful & cost-effective Media planning & Media buying across multiple mediums including television, print, other ATL and digital, to help determine the optimal channel mix for future and current campaigns, optimize ROI and suggest the optimal media mixes while negotiating to maximize efficiency for investments being made. 2) Worked with DEVIATE Enterprises (P) Ltd. as a Brand & Marketing Manager - North India (01.01.2013 to 31.08.2015) Handling Three Brands at a time: a) FORGIATO- Luxury Alloy Wheels for Supercars from USA PAN India. b) HANKOOK, Worlds No.7 Premium Tyre Brand North India ROLES AND RESPONSIBILITIES: Devise marketing plan with initiating ATL & BTL activities for HANKOOK, Korea & FORGIATO, USA with coordinating their respective Head Office. Work with the advertising agencies in preparing Campaigns, Inshop Branding, POPs & catalogues & other BTL activities like Unipoles, flex, banners etc. Utilizing various advertising mediums like TV, Print Media, Internet, etc. to Implement Marketing & Advertisement Campaigns. Devise and Execute product positioning & communication strategy. Analysing & evaluating marketing opportunities to measure the market potentials & future demands. Evolving key USPs of the product to create competitive differentiation from the competitors.
- 3. Work closely with sales team to drive monthly volumes. Designing and conceptualizing events & promotions activities. Negotiating with the various advertising and PR agencies for advertising, printing, production costs for onsite signage, events & promotions and outdoor sites. Coordinating with the agencies for the development of brand identities. Responsible for Govt. and Corporate tie-ups. Advertisements - HANKOOK: Published Ads in various English, Hindi & Punjabi Newspapers. Published articles in newspapers as a PR Broadcast TV commercial on Zee News Operating Facebook Page as a Social Marketing MAGAZINE AD - FORGIATO: Design creative and published in Auto Car India Magazine. MOTORSPORT EVENTS - HANKOOK TYRES: 5th & 6th OYA Auto-Cross & Moto-Cross cum Off-Roading Mega Motor Sport Event in Chandigarh. Speed Sprint (Car Rally) in Chandigarh. Speed Sprint (Car Rally) for in Ludhiana. Indian Oil Mega Event in Chandigarh, Punjab, H.P. and J&K. MOTORSPORT EVENTS FORGIATO ALLOYS: Chandigarh Super Car & Bike Show was organized by Times of India newspaper. ANNUAL EVENTS: Organized the Annual HANKOOK DEALER MEET in Hotel Taj, Chandigarh. 3) Worked with Ambala Coach Builders as a Brand & Marketing Manager (05.05.11 to 31.12.2012) ROLES AND RESPONSIBILITIES: Devise marketing plan with initiating BTL activities like banner, pamphlets, brochures, etc. Responsible for conceptualizing, developing, planning & executing Brand strategy for product extension. Analysing, Evaluating & Creating a new demand for the existing products. Constantly improving business development activities. Develop partnerships & alliance with international companies to meet
- 4. strategic objectives. Responsible for Preparing Tenders and Maintaining the documentation related with Tenders. Organise meetings with Gazette Officers, Bureaucrats and Top Management of the organization to clarify their doubts for the existing products to meet their requirement. 4) Worked with Brandesign, New Delhi as an Astt. Marketing Manager (12.10.09 to 02.05.11) ROLES AND RESPONSIBILITIES: Product positioning, communication & channel differentiation strategy Devise marketing plan with initiating ATL & BTL activities for New Product launches & existing products. Preparing Campaigns, Inshop Branding, POPs & catalogues & other BTL activities like flex, banners etc. Utilizing various advertising mediums like Print Media, Internet, etc. to Implement Marketing & Advertisement Campaigns. Analysing & evaluating marketing opportunities to measure the market potentials & future demands. Create differentiations through product, service & channel by appropriate marketing support. Evolving key USPs for the product to create competitive differentiation for HNI Clients. Work closely with sales team to drive monthly volumes and drive category distribution. Conceptualizing new product launch plans, coordinating with various departments to undertake development activities in packaging, designing, launch placements and subsequently launch events etc. 5) Worked with NAUTICA, (Luxury Lifestyle Brand) as Store Manager of Pune (16.06.08 to 01.07.09). (Apparels, Watches, Perfumes, Shoes, Bags and Home ) ROLES AND RESPONSIBILITIES: Responsible for smooth operations of the store in terms of Sales, Inventory, Team and Merchandising. Conceptualising Visual Merchandising displays, windows & design of retail outlets for maintenance of a high-end store image. Making Business Plans of the all the operating stores in Pune. Maintaining Replenishment Report, Attendance Report, Daily Sales
- 5. Report, Inward and Outward Stock Reports, Duty Roaster, Customer Requirement Report. Preparing and analysing category brand wise details. Implementing strategies for meeting the budgeted stores targets. Ensuring customer service is of high standard and takes corrective action if required. Preparing and analysing MIS reports for enhancing the business Presentation on Product Mix of NAUTICA Store. ACADEMIC QUALIFICATIONS: MBA in Marketing* (Full Time) from TASMAC, Pune affiliated by University of Wales, United Kingdom (2008) One of the oldest and third largest university in U.K. B.A. with Advertisement & Sales Management from SD College, Chandigarh affiliated by Panjab University (2006) 12th from Sri Sukhmani International School, Dera Bassi (Pb) affiliated by CBSE (2003) 10th from Sri Sukhmani International School, Dera Bassi (Pb) affiliated by CBSE (2001) * Dissertation (Research) on Factors of Brand Awareness influencing Consumers Brand Preference in an Unfamiliar Environment
- 6. Report, Inward and Outward Stock Reports, Duty Roaster, Customer Requirement Report. Preparing and analysing category brand wise details. Implementing strategies for meeting the budgeted stores targets. Ensuring customer service is of high standard and takes corrective action if required. Preparing and analysing MIS reports for enhancing the business Presentation on Product Mix of NAUTICA Store. ACADEMIC QUALIFICATIONS: MBA in Marketing* (Full Time) from TASMAC, Pune affiliated by University of Wales, United Kingdom (2008) One of the oldest and third largest university in U.K. B.A. with Advertisement & Sales Management from SD College, Chandigarh affiliated by Panjab University (2006) 12th from Sri Sukhmani International School, Dera Bassi (Pb) affiliated by CBSE (2003) 10th from Sri Sukhmani International School, Dera Bassi (Pb) affiliated by CBSE (2001) * Dissertation (Research) on Factors of Brand Awareness influencing Consumers Brand Preference in an Unfamiliar Environment