What the hell is social media

Mar 19, 20133 likes849 views

This document provides an overview of social media and tips for using it effectively. It discusses that social media allows users to share personal news, maintain long distance relationships, and try to date others. The key aspects covered are defining social media, setting goals and strategies, choosing appropriate platforms like Facebook, Twitter, Instagram and being authentic yet entertaining in your approach. It emphasizes the importance of customer focus, monitoring results, having a brand voice and creating engaging content.

What the hell is social media
Seriously? You have to ask?

Social networks reach 82% of
the world’s internet users

Mobile interent is helping to
drive event more growth

So, why we are so into social
media?
• Sharing personal news

• Spying competition

• Trying do date someone

• Maintance relationships for long distance

We use it to share, discover
and CONNECT

„Social Media is like teen sex. Everyone wants to do it.
No one actually knows how. When finally done, there is
surprise it’s not better.“

Avinash Kaushik

„Social media is a cocktail party“

Jim Tobin

91% of marketers see improved website
traffic due to social media

79% are generating more quality leads.

Think before starting
and create strategy

Do you have budget?

Social media strategist: $52,000
Community manager: $93,600
Application: $15,000
Mobile: $20,000
Analytics: $30,000
1 Year in US

Who are our target group?

Who are they?
Why would they communicate with us?
Are they really on social media?

Set some KPIs and goals

What do you expect from social media?
What do you want from it?

Which media would you use?

And for what?

„Activate your fans, don’t just collect them like
baseball cards.“
JAY BAER
AUTHOR OF BOOK THE NOW REVOLUTION

Be like Martinus.sk. Live with your
customers. Enjoy the time which you spend
together.

„Don’t say anything
online that you wouldn’t
want plastered on a
billboard with your face
on it.“

ERIN BURY
MANAGING EDITOR AT BETAKIT

„If you make customers
unhappy in the physical
world, they might each tell 6
friends. If you make
customers unhappy on the
Internet, they can each tell
6,000 friends.“

JEFF BEZOS
CEO AMAZON.COM

Socialize your culture
not just your technology

„What happens in Vegas stays in Vegas; what
happens on Twitter stay on Google forever!“

JURE KLEPIC
BUSINESS MARKETING CONSULTANT

We could talk about Facebook for whole
days, so here is my email

besocial@muwdigital.sk

Twitter

Facebook is for the people you know while
Twitter is for those you want to know.

We are living in visual world. People love
beautiful photos, funny pictures and
awesome video.

Say hello to Instagram,
Pinterest and Youtube

„What you should monitor and how“

Zoomsphere
Socialbakers
Hootsuite
Klaboseni

There are two type of
companies – quick and dead

Be like Oreo

Digital and social trends
What will 2013 bring

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What the hell is social media

1. What the hell is social media Seriously? You have to ask?

2. Meet the new online world

3. Social networks reach 82% of the world’s internet users

4. Every 60 seconds somethings is shared

6. Mobile interent is helping to drive event more growth

7. So, why we are so into social media? • Sharing personal news • Spying competition • Trying do date someone • Maintance relationships for long distance

8. We use it to share, discover and CONNECT

10. What is social media?

11. „Social Media is like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it’s not better.“ Avinash Kaushik

12. „Social media is a cocktail party“ Jim Tobin

13. 91% of marketers see improved website traffic due to social media 79% are generating more quality leads.

14. Think before starting and create strategy

15. Do you have budget? Social media strategist: $52,000 Community manager: $93,600 Application: $15,000 Mobile: $20,000 Analytics: $30,000 1 Year in US

16. Who are our target group? Who are they? Why would they communicate with us? Are they really on social media?

17. Set some KPIs and goals What do you expect from social media? What do you want from it?

18. What is your brand voice?

19. Some theory behind it

20. Which media would you use? And for what?

21. Basic rules

22. Be social, not to do social

23. „Activate your fans, don’t just collect them like baseball cards.“ JAY BAER AUTHOR OF BOOK THE NOW REVOLUTION

24. Be like Martinus.sk. Live with your customers. Enjoy the time which you spend together.

25. Be different

26. Be real

27. Create unique content

28. „Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.“ ERIN BURY MANAGING EDITOR AT BETAKIT

29. Take care about your customer

30. „If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.“ JEFF BEZOS CEO AMAZON.COM

31. Socialize your culture not just your technology

32. „What happens in Vegas stays in Vegas; what happens on Twitter stay on Google forever!“ JURE KLEPIC BUSINESS MARKETING CONSULTANT

33. Are you ready on Facebook?

34. We could talk about Facebook for whole days, so here is my email besocial@muwdigital.sk

35. Or you could read this book

36. There are more social networks

37. Twitter Facebook is for the people you know while Twitter is for those you want to know.

38. We are living in visual world. People love beautiful photos, funny pictures and awesome video. Say hello to Instagram, Pinterest and Youtube

39. Spread the word!

40. Monitoring and analyse

41. „What you should monitor and how“ Zoomsphere Socialbakers Hootsuite Klaboseni

42. Three important secrets