Wouter Blok at Emerce Connect
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Wouter Blok at Emerce Connect
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- 21. Insights
- 22. Pre trip
- 23. Pre Trip: waarom? Branding Relevant contact 60% vertrekt < 30d 90% vertrekt < 90d Retentie Orderwaarde +10%
- 25. Header + Intro
- 26. Tours en tickets
- 27. Weerinfo
- 28. Inspiratie
- 29. Autoverhuur
- 30. Stadsgids
- 31. travelshop
- 32. statistieken
- 33. Win back
- 34. Win back
- 35. Win back OR
- 36. Leermomenten Data integriteit api Partner performance Affiliates rock! Api Stats Klant data Programma per land
- 37. En nu? talen partners meer mailings verzend moment verrijken data groupon deals ROI feedback loop
- 38. Q? Relevance rocks Service sells @wouterblok @easytobook Photo: Tommy Farnsworth 500px.com #emerceconnect
Editor's Notes
- #10: Zo ver mogelijk gaan voor de unieke deal. Onze industrie wordt ervan verweten prijsafspraken te maken. Wij doen er alles aan om juist een deal te maken die niemand anders heeft.
- #11: Voor boeking: het delen van de short list. Tijdens boeking: veel betalingsmogelijkheden. Zodra je geboekt hebt, wil je wellicht een gratis city guide, of een LP, of een ticket voor een museum een auto.
- #18: 48 hour deals: 170% open rate,
- #35: Retargetting: 4x usual newsletter open rateprofile completenessClosed environment dealsFB connect: with the right incentive, you can get a lot of data!
- #36: Retargetting: 4x usual newsletter open rateprofile completenessClosed environment dealsFB connect: with the right incentive, you can get a lot of data!