Insight & strategy specialist with over 7 years experience in design & innovation consulting.
With extensive experience in leading global qualitative research projects, I am adept at getting under the skin of cultures, behaviours, attitudes and values and providing brand and design direction for clients across the FMCG, retail, consumer electronics and service industries.
I excel at uncovering market, trend and consumer insight and connecting the dots to drive brands towards a more compelling and commercially relevant future. I love translating insight into inspirational content and narratives, so that the stories and thinking have real impact.
I am passionate about creating seamless a...
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