The State of Conversion
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Whats hot and Whatss not och vad kan vi f旦rv辰nta oss i framtiden
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The State of Conversion
- 1. Theres a new guy in town
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- 7. 1. Conversion optimization is a Marathon, not a sprint 2. Strange sh*t happens 3. Success will come unexpectedly 4.Its lonely at the top
- 8. 1. Use a method 2. Work in teams 3. The only failed test is the one you dont learn from
- 9. 1. The devil is in the details
- 11. How interested are we? 11 The click The Landing page The Conversion Potential Interest
- 12. 12 -57% !!! Where do they drop o鍖?
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- 21. Hj辰lphemma 21
- 23. Resultat 23
- 24. 2. Great copy rules
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- 27. Theres an even newer guy in town 3.
- 28. My neighbour - Sven
- 29. Content Marketing Inbound Marketing Lead Generation Marketing Automation Lead Nurturing Drip Marketing
- 30. 30 Content Marketing / Inbound Marketing Inneh奪llsmarknadsf旦ring (engelsk ben辰mning Content marketing), 辰r ett medel inom marknadsf旦rings- och kommunikationsbranschen. Det syftar p奪 att med en smart strategi och redaktionell ton skapa ett kommunikationsinneh奪ll som attraherar m奪lgruppen. Detta ska g旦ras i r辰tt kanal och med anpassning av inneh奪llet f旦r den s辰rskilda kanalen och m奪lgruppen. Kortfattat kan man s辰ga att det 辰r en strategisk m奪lgruppsanpassning. Uttrycket anv辰nds f旦r att sammanfatta 鍖era olika marknadsf旦ringsdelar d辰r man mer fokuserar p奪 mottagarens villkor 辰n det f旦retaget vill f旦rmedla.
- 31. 31 Content Marketing / Inbound Marketing Instead of: Screaming about YOUR PRODUCTS in bought media You create and distribute content which centers on the problems and challenges of your prospects Prospects will search and 鍖nd your content, visit your web site/( facebook page etc. There you identify them and engage them in a continuos dialogue The 鍖rst word in Content Marketing is Content
- 32. Prospect Awareness Cycle* Unaware Problem Aware Solution Aware Product Aware Most Aware *Based on: Five levels of Awareness , from Breakthrough Advertising , av Eugene Schwartz, 1996 http://www.copyblogger.com/blog-selling/ Adjust, media, Message and Call to action, based on where in the cycle your prospect is 32
- 33. 33 Content Marketing / Inbound Marketing Lead nurturing or drip marketing is the planned process of reaching your prospects with the right content at important points in their decision process in order to take them to the next level Lead nurturing / Drip Marketing
- 34. 34 Content Marketing / Inbound Marketing Marketing Automation are the tools and applications used to automate the activities in the Content Marketing and Lead Nurturing processes Lead nurturing / Drip Marketing Marketing Automation The biggest secret of Marketing Automation - Its not automated!
- 35. Content Marketing / Inbound Marketing Lead nurturing / Drip Marketing Marketing Automation Begin at the top