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2. minh chau momo t4
- 2. Mobile internet usage D但n s畛 89.5tr. Trong 坦 41.7% d動畛i 25 tu畛i T畛 l畛 s畛 d畛ng internet tr棚n mobile t畉i Vi畛t Nam 2012 c坦 8.15tr users chi畉m 26.5% t畛ng user internet, tng tr動畛ng 59.6% Nhu c畉u n畛i dung s畛 t畉p trung: news, social , mobile gaming. Th畛 tr動畛ng s畉 ph叩t tri畛n m畉nh n畉u: Telco ban hnh ch鱈nh s叩ch gi叩 cho g坦i data h畛p l箪, H畉 t畉ng mobile ph叩t tri畛n Cung c畉p d畛ch v畛 c坦 tr畉i nghi畛m ng動畛i d湛ng t畛t T畛c 畛 3G trung b狸nh 120kbps, 2G l 20kbps t畉i H N畛i.
- 3. Mobile device Market Smartphone devices: 2.5 tr nm 2011 , 4.1 tr nm 2012, tng 67.4%. D畛 ki畉n 12.3 tr nm 2016. Theo Appstore.vn, Apple iOS c坦 2tr thi畉t b畛 nm 2012 bao g畛m ch鱈nh ng畉ch v x叩ch tay. Theo IDCs Vietnam Mobile Devices Quarterly Tracker, Android device: 2.2 tr thi畉t b畛 (2012) v iOS devices: 30 K. IDC gi畉 thi畉t
- 4. Mobile gamer T畛 l畛 gamer tr棚n t畛ng mobile internet users 73.5% (2012). IDC d畛 ki畉n 83.1% nm 2016 Tng tr動畛ng gamer: 68% t畛 3.6 tr nm 2011 t畛i 6 tr nm 2012 Mobile gaming ph叩t tri畛n m畉nh th炭c 畉y th畛 tr動畛ng mobile device/ smartphone, social. IDC d畛 o叩n s畛 l動畛ng gamer tr棚n mobile l 14.8 tr vo nm 2016
- 5. 畉c i畛m th畛 tr動畛ng Offline games 動畛c download t畛 website v store: appstore.vn, vimarket.vn, mobileplay.vn, Google Play or Nokia Stores. Online mobile games c坦 th畛 download t畉i appstrores ho畉c ch董i tr畛c ti畉p t畉i website nh ph叩t hnh. C叩c c担ng ty Game c坦 xu h動畛ng h畛p t叩c thanh to叩n v畛i Telco nh動 Viettel, Vinaphone or MobiFone Gamers 動u th鱈ch thanh to叩n b畉ng th畉 co Nh畉p kh畉u game online (Minh Ch但u, Mecorp, VTC Mobile) v t畛 s畉n xu畉t game offline go global (ColorBox, Divmob, Joy) Offshore outsourcing cho th畛 tr動畛ng M畛, Nh畉t
- 6. T畛ng quan Cty S畛 l動畛ng Title McCorp 9 MCTQ, Tru th畉n, MCVL, MC V探 l但m3, V畉n ki畉m, T炭y Giang h畛, To th叩o truy畛n, 12guns, V畛 th畉n MeCorp 4 Long tinh, Thnh c叩t, k畛 ti棚n, th畛ng l挑nh thi棚n h畉 VTC 4 Hong 畉, H畉o Thi棚n, B畉y r畛ng, Pokezoo Sgame 1 Chi畉n th畉n FPT 1 Phong th畉n CMN 2 S動畛ng du k畛 ti棚n, Thi棚n 畛a quy畉t VNG 1 担ng Ph動董ng hi畛p Soha 2 T狸nh ki畉m, iG T畛ng 25
- 7. T畛ng quan 2012 VietnamMobile game market MeCorp McCorp Teamobi VTC Kh叩c $12M
- 8. Chi畉n l動畛c s畉n ph畉m Mobile MMO Casual Online Games Light Games & Friends Making Mobile SNS games Mobile MMO - Trung thnh v chi tr畉 cao - Doanh thu ch畛 l畛c Casual online games - T畉o th坦i quen ch董i online - Doanh thu h畛 tr畛 Mobile SNS games - Forum+ mini event games - Duy tr狸 c畛ng 畛ng m畛i game nh動 1 k棚nh CSKH - Thu h炭t kh叩ch hng m畛i Th畛a m達n m畛i nhu c畉u kh叩ch hng
- 9. Players & Devices 0 0.25 0.5 0.75000000000000144 0 500 1000 1500 Users Online
- 10. Tng tr動畛ng new user Column2 T- 06/2011 T- 07/2011 T- 08/2011 T- 09/2011 T- 10/2011 T- 11/2011 T- 12/2011 T- 01/2012 T- 02/2012 0 50000 100000 150000 200000 250000
- 11. Th畛 tr動畛ng 2012 - Tng tr動畛ng user ch畉m do ch鱈nh s叩ch ch畛ng spam, ch動a c坦 s畛 tham gia m畉nh m畉 c畛a Telcos vo GMO - H狸nh th畛c ph但n ph畛i: OTA (45%), OTI (35%), Retail Store hi畛u qu畉 k辿m - Billing c嘆n h畉n ch畉: sms, wap charging - Chi ph鱈 data-transfer 畉t 畛
- 12. Th畛 tr動畛ng 2012 Trung qu畛c
- 13. Th畛 tr動畛ng 2012 Hn qu畛c
- 14. Th畛 tr動畛ng 2013-2015 2015 - Doanh thu c畛a telcos t畛 GMO chi畉m 5% - C担ng ty PC games l畉n s但n - Chi ph鱈 b畉n quy畛n tng cao - Cu畛c chi畉n device: ios, android, windows - 2015 th畛 ph畉n smartfone chi畉m ~80% - Content mobile made in vietnam b湛ng n畛 v畛i tro l動u mobile startup, chuy畛n d畛ch n畛i dung PC- >mobile c畛a ngnh IT - NFC, Mobile OTA payment thi畛n h畛 tr畛 畉c l畛c e-commerce
- 15. Growth Strategy Mobile game developer Mobile game operator Mobile game community
- 16. Mobile Ecosystem MCC Game Community Telcos game platform International Mobile Terminal Platform Game portal Mobile game developers Payment channels Advertisement Co. Other partners Product Payment Marketing Supplemen t Marketing Partners Extending Community Service Game Service support support Provide service Provide service
- 17. Challenges for Western Games Studios Monetization & Payment Discovery & Distribution Social & Mobile Games Confidential. 息 YODO1. All rights reserved. Cultural Adaptation Cultural adaptation requires market insight, not just language translation IP and Brand Protection Reclaim user base from unauthorized & pirated versions of your game
- 22. Thank you!