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MOBILE APP _VIET VER
- 2. CONTENT . Mobile App l g狸? . Ph但n lo畉i . Th畛 tr動畛ng VN / Th畉 Gi畛i . Xu h動畛ng : Location Based Service App
- 3. Mobile App l 畛ng d畛ng ch畉y tr棚n TD, k畛 c畉 game. MOBILE APPLICATION L G? MTK
- 4. NH畛NG D畉NG MOBILE APP . Offline App . SMS App . Online App (Wifi / 3G / GPRS) Demo : so畉n BB g畛i 8051
- 5. NH畛NG KHO MOBILE APP TIU BI畛U
- 6. B畉N T畛NG DOWN MOBILE APP?
- 7. START-UP NN QUAN TM G? H達y quan t但m : . Kh叩ch hng m畛c ti棚u? s畛 d畛ng h畛 i畛u hnh g狸? . Market Size c畛a kh叩ch hng m畛c ti棚u? . App c畛a b畉n c坦 g狸 hay? . L畛i 鱈ch c畛a b畉n l g狸? - B叩n qu畉ng c叩o Admob? (70/30) - Thu ti畛n End User? (50/50)
- 8. THU TI畛N T畛 END USER / T畛 L畛 PHN CHIA 畉u s畛 Gi叩 c動畛c thu End User % doanh thu nh m畉ng h動畛ng Mobifone Vinaphone Viettel 8051 500 VN 79 79 70 8151 1.000 VN 55 55 65 8251 2.000 VN 50 50 60 8351 3.000 VN 50 50 60 8451 4.000 VN 50 50 60 8551 5.000 VN 45 45 55 8651 10.000 VN 45 45 55 8751 15.000 VN 45 45 55
- 9. KH KHN . Ch畛ng lo畉i T v h畛 i畛u hnh l c畉n tr畛 l畛n . N畉n spam lm cho ng動畛i VN qu叩 c畉nh gi叩c v畛i Mobile . B畉n quy畛n . 畉o 畛c ngh畛 nghi畛p . Vi畉t v test App : Lm sao 畛 T 畛 test? . Online Payment c嘆n m畛t m畛 th狸 SMS l畉i b畛 Telco charge qu叩 nhi畛u (Gi畉i ph叩p : N畉p b畉ng th畉 co T)
- 10. NH畛NG MOBILE APP TIU BI畛U VI畛T NAM
- 11. KI畉M TI畛N T畛 MOBILE APP . B叩n l棚n GetJar, App Store, Market... 動畛c h動畛ng 70% . T畛 b叩n trong n畛i 畛a : TV, print-ad, website . H畛p t叩c v畛i nh m畉ng (Telco) : Mstore, Mspace . H畛p t叩c v畛i c叩c portal : Xzone, Funzone, Banbe, Aulac . Fanpage, blog, forum . 畉n c叩c tr動畛ng H, khu c担ng nghi畛p, b畛nh vi畛n . Spam waplink xu畛ng user
- 12. TH畛 TR働畛NG VI畛T NAM . Doanh thu VAS 2010 : > 30.000 t畛 畛ng . C坦 h董n 60 tri畛u thu棚 bao th畛c ang ho畉t 畛ng . Hi畛n c坦 100% d但n s畛 c坦 T, 6% l smartphone . ARPU c畛c th畉p v Telco ch畛 tr担ng ch畛 VAS v畛c d畉y . H董n 200 c担ng ty SMS nh動ng ngu畛n game & App c畛c 鱈t . C担ng ty c坦 doanh thu VAS cao nh畉t : VMG, 60 t畛 / th叩ng . C叩c game HOT nh畉t : c畛a TeaMobi, iWin 2 t畛 / th叩ng . Socbay : 1,4 tri畛u user #1 畛 Vi畛t Nam . Hng th叩ng c坦 h董n 100,000 download game tr棚n Socbay . iOS : Hi畛n c坦 kho畉ng 1 tri畛u c叩i t畉i VN
- 13. LOCATION BASED SERVICE C G HAY?
- 14. LOCATION BASED SERVICE (LBS) . Tr棚n Th畉 gi畛i . 畛 Vi畛t Nam
- 15. T畉I SAO L畉I L LBS?
- 16. T畉I SAO L畉I L LBS? . Tng t鱈nh t動董ng t叩c . Ti畉p c畉n direct kh叩ch hng . Th棚m m畛t k棚nh cho Trade Marketing
- 17. PHN TCH 働U / NH働畛C LBS
- 18. TH畛 TR働畛NG TH畉 赫鴛畛I
- 19. GO AHEAD !!!
- 20. THANK YOU!