Vietnam mobile day 2012 monetizing mobile apps games - rubycellQuang Anh Le
油
The document summarizes Do Quoc Khanh's presentation at Mobile Day 2012 for RubyCell Entertainment. Some key points from the presentation include discussing building a marketplace within a mobile app for selling virtual goods, subscriptions, and paid installations. The presentation also covered monetization strategies like in-app advertising, offerwalls that pay per installation, and case studies where these strategies have generated revenue. Overall, the document advocated developing new approaches to the subscription business model and creating a marketplace within a mobile app.
Vietnam mobile day 2012 developer opportunity - nokiaQuang Anh Le
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Nokia is providing developers with opportunities to reach millions of potential customers through Nokia's large global reach across devices and platforms. Specifically, the document discusses Nokia Store as the world's largest point of sales for apps, Nokia's various device platforms and large installed base, and available business models for monetizing apps including paid apps, in-app purchases, and in-app advertising. Success requires partnership between developers and Nokia to take advantage of Nokia's marketing support, distribution channels, and development tools tailored to local markets.
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
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The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
油
The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
MobileMonday (MoMo) is an open global community of over 200 cities and 75 countries that fosters cooperation and business opportunities in the mobile industry through networking events. In Vietnam, MoMo has over 3,000 Facebook members and has held 22 events since 2011 in four cities to demo products, share ideas, and discuss trends. The next major event is Vietnam Mobile Day 2013 on May 11th in Hanoi and May 18th in Ho Chi Minh City covering topics like mobile ads, app development, augmented reality and mobile healthcare.
Vietnam mobile day 2012 multi platform development - game loftQuang Anh Le
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Nguyen Huy Dung is a team leader at Gameloft HAN studio who loves exchanging knowledge and passion. The presentation discusses Gameloft's approach to multi-platform game development. Gameloft produces games for many platforms including iOS, Android, PS3 and more using a common codebase. This allows them to reduce bugs, maintenance effort and resources while only separating truly platform-specific code. Tips are provided such as using configuration files instead of hardcoding, preparing data wisely, and creating abstract libraries to handle platform differences.
Vietnam mobile day 2012 platform mo va ung dung de phat trien mang xa hoi m...Quang Anh Le
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This document discusses the future of mobile technology and advertising in Vietnam. It begins by providing background on Socbay iMedia, a mobile social networking platform and app developer. It then discusses trends in Vietnam such as the rise of Android and decline of certain mobile carriers. The bulk of the document focuses on the opportunities for mobile advertising through Socbay iMedia's platform, including the ability to do targeted ads, interactive ads, and measure ad effectiveness. It pitches Socbay iMedia's services and
Vietnam mobile day 2012 co hoi mobile tai vietnam - cyber agentQuang Anh Le
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CyberAgent is a Japanese internet company listed on the Tokyo Stock Exchange Mothers Market. It is the largest internet advertising agency in Japan and operates many internet media services. It also has a successful venture investment business focusing on internet startups, with 16 of 120 investments successfully completing IPOs. CyberAgent has global operations including offices in Taiwan, Korea, China, the US, and Vietnam, and invests in and supports internet companies internationally including mixi, Tudou, Tokopedia and others. It sees great potential in the mobile social gaming market in Japan and globally.
Vietnam mobile day 2012 html5 game using impact js - aiti-aptechQuang Anh Le
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This document discusses HTML5 games for mobile devices and introduces ImpactJS as a JavaScript game engine. It notes that HTML5 is ready for games today and performs well across different devices. ImpactJS allows developing stunning HTML5 games for desktop and mobile browsers, providing features like audio, input, rendering and a level editor. The document encourages developers to get started with ImpactJS for HTML5 game development.
Vietnam mobile day 2012 trends in mobile marketing - fifth i mediaQuang Anh Le
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Fifth iMedia is a one-stop digital media company in Vietnam that has expanded from an ad network into mobile advertising, social media, search engine marketing/optimization, and email. Mobile and location-based marketing will be important trends. Mobile internet usage in Vietnam grew 400% in the past year, with nearly 40% of Vietnamese accessing the internet via mobile. Younger users access the internet via mobile twice as often as older users. Marketers are interested in location-based tools for word-of-mouth, reviews, special offers, and customer relationship management.
Vietnam mobile day 2012 thi hieu nguoi dung mobile - app storevnQuang Anh Le
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The document compares the growth of iOS and Android app markets in Vietnam from Q2 2011 to Q1 2012. It shows that the iOS market grew steadily over this period from 16 million to over 14 million users, while the Android market grew more rapidly from just 500,000 users to over 2 million users. It also notes that Android apps in Vietnam average 480 downloads per app compared to 1,600 downloads per app for Vietnamese iOS apps.
Vietnam mobile day 2012 vietnam mobile vas market review - vdecQuang Anh Le
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The document provides a review of Vietnam's mobile VAS (value-added services) market in 2012. It summarizes key market metrics including the number of mobile subscribers, operators, content providers, and the size of the mobile VAS market. It also discusses trends in the market such as the growth of mobile internet, apps, and advertising. The document concludes by offering suggestions for content providers, startups, and developers on how to succeed in the evolving mobile VAS space in Vietnam.
Vietnam mobile day 2012 vietnam mobile vas market review - vdecQuang Anh Le
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Vietnam mobile day 2012 i os memory management - techmaster
1. Qu畉n l箪 b畛 nh畛 khi
l畉p tr狸nh Apple iOS
Tr畛nh Minh C動畛ng
http://techmaster.vn
http://techmaster.vn
2. Bi tr狸nh by ny t畉p trung vo v畉n
畛 k畛 thu畉t trong ph叩t tri畛n native
app cho Apple iPhone/iPod/iPad.
Dnh ri棚ng cho l畉p tr狸nh vi棚n
http://techmaster.vn
27. ARC
Kh担ng ph畉i l c董 ch畉 qu畉n l箪 b畛 nh畛 hon
ton m畛i
Kh担ng l Garbage Collector nh動 nhi畛u
ng動畛i hi畛u nh畉m
B畛 nh畛 v畉n c坦 th畛 th畉t tho叩t, 畛ng d畛ng 畛
v畛 n畉u d湛ng sai
Gi畉i ph坦ng b畛 nh畛 kh担ng tinh t畉 nh動 JVM
hay .NET runtime, nh動ng r畉t ph湛 h畛p thi畉t
b畛 smartphone http://techmaster.vn
28. strong vs weak
M畉c 畛nh con tr畛 l strong
__weak NSString *weakP = textField.text;
@Mobile Day @Mobile Day
2011 2012
NIL
*weakP textField.text
http://techmaster.vn
#5: Objective-C is a thin layer on top of C, and moreover is a strict superset of C; it is possible to compile any C program with an Objective-C compiler, and to freely include C code within an Objective-C class.Objective-C derives its object syntax from Smalltalk. All of the syntax for non-object-oriented operations (including primitive variables, pre-processing, expressions, function declarations, and function calls) are identical to that of C, while the syntax for object-oriented features is an implementation of Smalltalk-style messaging.