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mail: shimantoeee@gmailcom
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1. An analysis of potential digital lead sources like Google AdWords, Facebook, email marketing and their quality.
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FB: https://www.facebook.com/eng.shimanto
Skype: shimantoarif
https://www.fiverr.com/shimantoarif/digital-marketing-expert-and-strategist
mail: shimantoeee@gmailcom
mobile: +8801716552935
Facebook Marketing Guide
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[서비스제안서, 회사소개서] 매장음악 만족도 1위, 브랜드라디오 (2016 ver.)
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Similar to 사운드 클라우드 기업분석 (13)
음악 3.0 세대 - 요즘밴드 사례를 중심으로 / Social Media Week Seoul
음악 3.0 세대 - 요즘밴드 사례를 중심으로 / Social Media Week SeoulSeungsoon Park뉴미디어의 등장으로 인해 기존의 음악산업 구조는 크게 변화하였습니다. CD나 TAPE로 음악을 소비하던 음악 1.0시대에서, MP3를 통해 음악을 공유하는 음악 2.0시대를 지나, 이제는 창작자가 직접 소비자에게 음악을 판매하고, 소비자는 음악창작에 직접 참여하는 음악 3.0시대가 펼쳐지고 있습니다. 이러한 변화는 뉴미디어, 즉 ‘소셜네트워크서비스(SNS)’ 및 스마트기기의 등장으로 가능해졌습니다.
소셜네트워크밴드 요즘밴드는 SNS를 통해 사연을 모집하여 음악을 만들고 무료로 배포하는, 국내 최초의 SNS 밴드 입니다. 본 행사에서 요즘밴드가 결성된 배경과, 요즘밴드의 한계를 극복하기 위해 실행한 음악창작 워크숍 사례를 통해, 음악 3.0 시대에 뉴미디어(소셜네트워크 서비스, 스마트기기)를 활용한 음악창작 방식의 새로운 모델을 제안하고자 합니다.
http://socialmediaweek.org/seoul/
음악 3.0 세대 - 요즘밴드 사례를 중심으로 / Social Media Week Seoul
음악 3.0 세대 - 요즘밴드 사례를 중심으로 / Social Media Week SeoulSeungsoon Park
사운드 클라우드 기업분석
- 2. -사운드 클라우드란? • 온라인 음악 배급 플랫폼으로써 협 력 홍보 및 오디오 레코딩의 배포를 허용하는 음악 SNS이다. •사진에는 플리커가 영상에는 비메 오가 있다면 음악에는 사운드클라우 드가 있다.
- 3. - 기업소개 •설립일:2007년 •본사: 베를린, 독일 •설립자: Alexander Ljung(CEO) •출시: 2008년 10월 •사용자: 2천만명 이상 •http://www.soundcloud.com
- 4. - 특징 •Sound cloud는 간단히 box player와 같이 음악파일을 올리고 위젯으로 활용할 수 있는 서비스입니다. •기본적으로 소셜서비스의 기능을 가지고 있다. 이런 기능 을 통하여 자신이 원하는 사용자를 팔로우하여 지속적으 로 음원을 제공받을 수 있다. •검색 기능을 통하여 자신이 원하는 가수, 또는 음원 공급 자의 아이디를 편리하게 검색 할 수 있다.
- 5. - 특징 •무료로 다운로드가 가능하다. •실시간 스트리밍이 가능하다.
- 6. - 차별성 •세계 유명 DJ들에게 인기가 있다. ex) 이번 힙합 디스전에서도 쌈디가 사운드 클라우드를 이용해 서 대중에게 음악을 전달하였다. 팬들과 아티스트가 서로 교류하는 매개체가 되었다.
- 7. - 차별성 •손 쉬운 사용법
- 8. - 차별성 간단한 가입절차를 통해 업로드 후 쉽게 음 악을 공유할 수 있다.
- 9. - 차별성 • SNS 와의 연동 다양한 SNS와의 연동을 통해서 더 큰 파급효과를 가지고 있다.
- 10. - 차별성 •APP 출시 어플을 통해서 SOUNDCLOUD를 이용 가능하다. 더욱 손쉬운 접근성을 가질 수 있게 한다.
- 11. - 수익 모델 무료회원과 유료회원은 업로드 및 부가서비스가 다 르다.
- 12. - 수익 모델 •무료회원 기본적인 업로드 방식은 큰 차이가 없다 하지만 업로드 할 수 있는 길이가 120분으로 한정되어 있다. 또한 음악을 한번 올리 고 나면 교체는 불가능하다. •유료회원 업로드 할 수 있는 음악의 재생시간이 더 길며 다운로드 횟수 가 늘어나는 기능 밖으로 내보낼 때 다양한 스킨을 가진 플레 이어 지원 등 이 있다.
- 14. 감사합니다! Q&A