Crash creativity rk_ass2
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The document discusses the importance of observation through a supermarket study. It notes that observation requires time, attention, an open mind, all senses, being non-judgmental, and patience. Through observing 6 supermarkets, the author found an opportunity to improve customer service by offering a "short cut" path through the supermarket for customers in a hurry to directly access essential items rather than following the standard defined route.
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Crash creativity rk_ass2
- 1. Assignment 2: ARE YOU PAYING ATTENTION? by Ruth Konter-Mannweiler
- 2. 6 supermarkets - 6 insights... 1. observation needs time 2. observation needs attention 3. observation needs an open mind 4. observation needs all your senses 5. observation is non-judgemental 6. observation needs patience .but individual assignment by R. Konter-Mannweiler 01.11.2012
- 3. Observation is valuable! After all this hard work*, I found some opportunities to improve customer service, for example: (*unfortunately no photos allowed) Give them a short cut! In all supermarkets customers have to follow a defined way to make sure that they pass along all the products. It seems that a lot of people do not like this, because they do not have much time. They want to go straight ahead to what they are looking for. So why not offer a "short cut for people in hurry", that takes them directly to all the essentials they need for daily life? individual assignment by R. Konter-Mannweiler 01.11.2012